Jana Koutna

• Designed and implemented digital communication and effective lead generation strategies to reach business goals.
• Managed and coached team of 4 marketing specialists, mentored internal personnel on best practices and protocols to maximize productivity and brand integrity.
• Created solution-based marketing campaigns on GA and Adobe Analytics and internal reporting data, delivered over 1.000 new business leads/year which resembles 10% conversion rate.
• Spreadheaded rebranding strategy, increased aided brand awareness by 12% through creation and management of offline and online media channels,
• Boosted social media engagement by 15%.
• Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
• Managed EUR 2mil. budget allocation and resource utilization to maximize marketing ROI.
• Worked cross-functionally with various departments on projects.
• Created engaging content optimized for specific platforms and intended audience.
• Conducted market research to identify new opportunities and target markets.

• Operated as company director and executive marketing consultant for diverse Fintech and Medtech clients, advisory on digital and brand strategy.
• Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments, managed team of 12 professionals.
• Customer and key account relationship management.
• Managed financial, operational and human resources to optimize business performance.
• Developed and optimized company workflows.

Selected contributions:

LINET MedTech - global online marketing strategy, new product placement in USA, online marketing research in USA, online graphic design, develop microsites, lead and execute emailing campaigns for diverse countries, project management and online meetings with US team on daily basis.

NEECO ICT services - project management and digital production.

IBA ICT services - online marketing strategy and overall digital communication with focus on keyword strategy and SEO

• Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.

• Developed and setup effective marketing communication strategy which led to 3% higher conversion rates.
• Led team of 3 digital marketing specialists.
• Created and executed marketing plans to achieve business goals based on Google Analytics and internal reporting data.
• Planned and executed web, SEO, database marketing and social media advertising campaigns.
• Applied customer-first strategy to product development and marketing materials.
• Analyzed customer behavior and derived digital product performance, identified areas of potential improvement and increase of conversion rate.
• Continually maintained and improved company's reputation and positive image in markets served.

• Designed and executed digital marketing strategies with focus on brand awareness and lead generation for CEE countries
• Maintained and coordinated web creation and development and SEO, owner of 4 web sited and one publishing online platform focused on organic traffic via detailed keyword strategy.
• Implemented digital campaigns with strong business results, e-commerce, local CMS and CSP editors. Drove relevant traffic to broker-platforms of forex, shares, commodities, equity CFDs, futures, future CFDs, and ETFs.
• Managed team of 3 marketing managers in Poland, Hungary and Slovakia.
• Project and account management with focus on high-net-worth individuals and strategic partners
• Maintained public relations and media relations.
• Online marketing towards institutions, corporates and high-net worth individuals for a top global investment bank in the central European region.
• Planned, designed, and scheduled phases for large projects.
• Managed projects from procurement to commission.
• Identified plans and resources required to meet project goals and objectives.

• Provided extensive market analysis and assisted the expansion to emerging markets.
• Created, developed, prepared and implemented go-to-market strategies and concepts designed to penetrate and grow targeted markets in 8 countries in Central and Eastern Europe.
• Strategic positioning of marketed products and brands - B2B in water analysis, chemistry and pharmaceuticals.
• Planned, designed, and scheduled phases for large projects.
• Managed projects from procurement to commission.

• Defined marketing strategy for and developed, executed, and managed comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted retail markets, both Czech and Slovak Republic.
• Managed team of 12 marketing specialists - online and offline
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.