Zuzana Kalistova
Prague,NI
Summary
Passionate marketing professional with a global expertise driven to develop successful campaigns and product launches. Excellent communication and interpersonal skills. Ability to work in a fast-paced environment while staying organized goal-oriented. Recognized for being creative, dependable and resourceful in project management as well as problem solving. Proven track record for brands’ and product portfolio renovation and innovation from global companies.
Overview
8
8
years of professional experience
Work History
Marketing Specialist Violife Professional SK&CZ
Upfield
05.2023 - Current
- Trade Marketing – increased brand awareness of the brand portfolio with brands such as Violife, Flora and Rama in the HoReCa segment by developing and implementing targeted marketing campaigns and promotion strategies
- SoMe - boosted engagement through the creation of engaging content for social media campaigns (CZ&SK statistically in the top three from from the entire Europe since I joined)
- Market Research - analyzed market trends and consumer behaviour to inform data-driven marketing decisions
- Portfolio Management – contributed to new product development and implemented products from the global portfolio to local markets
- Volife Professional marketing budget management - supervised marketing budget allocation, ensuring efficient use of funds across various initiatives.
- PR Strategies Management - developed strategic partnerships with media and key industry institutions to expand brand reach
- Event management - coordinated trade shows participation, maximizing company exposure at industry events
- Cross-functional teams management - supported and connected different departments to successfully execute product launches and promotional events.
Insights Specialist & Head of Market Research
The Healthy Marketing Team
07.2017 - 04.2022
- Market Research – achieved increased client satisfaction by conducting qualitative and quantitative market research (3C Analyses; Focus groups) and providing actionable insights with targeted marketing strategies, in-depth competitor analysis and market segmentation
- Client workshops - managed workshops with global brands (e.g.: Danone, PepsiCo, Unilever, DSM, Sanofi, Upfield, Oatly) in 20+ countries: product portfolio innovation/ rennovation, (re)branding and (re)positioning, packaging design&legislation, market launch strategy, PR strategy
- Market reports - acted as a lead editor of annual trend forecast report 2019 - 2021 and topic-oriented trend reports for clients and public
- Tutoring - provided training to junior reserachers on various aspects of the market research process, including questionnaire design, sampling techniques, and data analysis tools
- Webinars - organized and presented during online educational webinars for clients and public to share the insights on market trends, opportunities and threats for brands within the industry
- Food Law Consultancy - EFSA, FDA
INCluSilver Project Manager
Skåne Food Innovation Network
07.2017 - 06.2019
- Project Lead Coordinator - coordinated 9 countries in a multinational EU project to establish effective communication among different teams and to enhance collaboration and successful project completion
- Budget management - implemented a grant scheme redistributing 2.3M EUR to start-ups from the EU
- Project Plan - developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensury timely delivery of high-quality results
- Reporting - regularly prepared detailed reports on project status for the EU inspectors, ensuring transparency and alignment with set objectives
- Online Collaborative Environment - created a digital networking platform for 1000+ stakeholders involved
Junior Consultant Intern
The Healthy Marketing Team
02.2017 - 08.2017
- Conducted market research and enhanced client satisfaction by tailored consulting services and strategic recommendations in multiple countries
- Streamlined project management within the "Innovation Team" - a hub for start-ups looking for an effective solution with minimal resources
- Master Thesis: "Influence of Label Logos on Consumer Behaviour with a Strong Focus on Healthiness Perception"
Community Manager Intern
Grow & Help
06.2016 - 12.2016
- Managed social media channels effectively for improved brand visibility and increased audience interaction
- Developed a comprehensive communication plan to streamline internal processes and ensure consistent messaging across platforms
- Created valuable resources such as blog posts, whitepapers, community events to educate community members on industry trends and best practices
- Coordinated PR activities such as communication with the media, organized promo & networking events to promote a positive company culture
Education
Master of Science - Health Food Innovation Management
Maastricht University
Maastricht, Netherlands2017
Bachelor of Science - Dietetics
The Charles University, First Faculty of Medicine
Prague, Czech Republic2015
Skills
- Brand Strategy
- Market Analysis
- Social Media Management
- Budget Management
- Project Planning
- Project Management
- Campaign Management
- Public Relations
- Brand Development
- FMCG
- Trade Marketing
- Food Innovation
Languages
Czech
Bilingual or Proficient (C2)
English
Advanced (C1)
German
Intermediate (B1)
Timeline
Marketing Specialist Violife Professional SK&CZ
Upfield
05.2023 - Current
Insights Specialist & Head of Market Research
The Healthy Marketing Team
07.2017 - 04.2022
INCluSilver Project Manager
Skåne Food Innovation Network
07.2017 - 06.2019
Junior Consultant Intern
The Healthy Marketing Team
02.2017 - 08.2017
Community Manager Intern
Grow & Help
06.2016 - 12.2016
Master of Science - Health Food Innovation Management
Maastricht University
Bachelor of Science - Dietetics
The Charles University, First Faculty of Medicine
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