Summary
Overview
Work History
Education
Skills
Timeline
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Yadesa Melaku Abebe

Yadesa Melaku Abebe

Senior Marketing/Research/ Planning Officer
Addis Ababa

Summary

Accomplished in strategic planning and CRM management, I spearheaded market expansion initiatives at Oromia Bank, boosting brand visibility and fostering key partnerships. My expertise in data-driven decision-making and collaborative teamwork has consistently driven successful outcomes, achieving notable increases in customer engagement and satisfaction.

Dependable Market Representative develops and executes marketing plans prioritizing sustainable growth. Contributes to organizational promotion by emphasizing brand awareness and customer loyalty. Innovative professional consistently formulates practical promotion concepts.

Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans, driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.

Overview

12
12
years of professional experience

Work History

Senior Marketing Officer

Oromia Bank
10.2023 - Current
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Fostered strong relationships with key industry partners, resulting in mutually beneficial collaborations and co-marketing efforts.
  • Measured and analyzed marketing KPIs, utilizing insights to make informed decisions on strategy adjustments for continuous improvement.
  • Enhanced public relations efforts by cultivating strong relationships with media outlets, securing valuable press coverage for company news or events.
  • Planning, marketing, monitoring and evaluating projects
  • Preparing companies’ strategic plan ,Preparing companies’ tactical plan, operational plan
  • Boosted sales revenue through the creation of compelling promotional materials and advertising strategies.
  • Implemented data-driven approaches to refine marketing strategies and improve overall campaign performance.
  • Streamlined processes within the marketing department through effective project management techniques, leading to increased productivity levels among team members.
  • Championed innovation within the department by staying abreast of industry trends and incorporating new technologies or techniques into marketing efforts.
  • Negotiated advantageous contracts with vendors, securing favorable terms for marketing materials production and distribution costs reduction.
  • Coordinated trade show participation, ensuring optimal brand representation at high-profile industry events.
  • Managed social media presence, creating engaging content that resonated with target audiences and drove online engagement rates up.
  • Collaborated closely with sales teams to develop targeted lead generation campaigns that resulted in higher conversion rates.
  • Aligned internal communications strategy with external branding messages, maintaining consistency across all touchpoints within the organization.
  • Developed comprehensive marketing plans that aligned with overall business objectives, ensuring consistent messaging across all channels.
  • Evaluated the effectiveness of various marketing channels to allocate resources efficiently and maximize return on investment.
  • Spearheaded market research initiatives to identify new business opportunities and areas for growth.
  • Led cross-functional teams in the development and execution of product launches, driving successful outcomes and exceeding targets.
  • Mentored junior team members, providing guidance on best practices while fostering a positive work environment conducive to professional growth.
  • Leveraged CRM tools to monitor customer interactions and tailor messaging based on individual preferences or behavior patterns.
  • Optimized digital marketing efforts for improved search engine rankings and increased web traffic.
  • Responded to customer inquiries promptly and professionally to increase customer satisfaction.
  • Managed budget for marketing initiatives, carefully keeping spending within allocated limits.
  • Conducted market research and analysis to identify consumer trends and preferences.
  • Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
  • Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
  • Strengthened outreach by coordinating events to maximize marketing initiatives.
  • Created and launched campaigns across digital and traditional channels to drive sales.
  • Analyzed industry trends and benchmarked competitors to inform marketing strategies.
  • Created and implemented customer loyalty programs to increase customer retention and loyalty.
  • Created reports to track performance of marketing campaigns and suggest improvements.
  • Attended industry events and trade shows to promote brand and build relationships with potential customers.
  • Implemented digital marketing techniques to enhance customer experience and increase customer engagement.
  • Distributed advertising and marketing collateral to store locations.
  • Collaborated with design team to create visuals for various marketing campaigns.
  • Determined customers' needs and provided brand awareness and recommendations to fulfill requirements.
  • Developed and implemented comprehensive marketing strategies to increase brand awareness and customer acquisition.
  • Acquired, developed and frequently serviced over hundreds new accounts.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Represented organization at industry conferences and events.
  • Monitored key business risks and established risk management procedures.
  • Communicated business performance, forecasts and strategies to investors and shareholders.
  • Oversaw divisional marketing, advertising and new product development.
  • Preparing companies’ quarterly and yearly reports, preparing strategic impact assessment.
  • Conducting product development, bundling and positioning, conducting customer segmentation, customer compliant handing, customer journey map and customer compliant resolution.
  • Conducting customer satisfaction survey, data gathering both in primary and secondary data.
  • Conducting data analysis, customers visit, and conducting feasibility study for the new opening branches.

Product Development and Customer Management Office

Oromia Bank
06.2022 - 10.2023
  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.
  • Worked well in a team setting, providing support and guidance.
  • Passionate about learning and committed to continual improvement.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Worked effectively in fast-paced environments.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Strengthened communication skills through regular interactions with others.
  • Paid attention to detail while completing assignments.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Organized and detail-oriented with a strong work ethic.
  • Learned and adapted quickly to new technology and software applications.
  • Resolved problems, improved operations and provided exceptional service.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.

Senior Planning Officer

Oromia Bank
07.2021 - 04.2022
  • Enhanced team productivity by conducting regular performance reviews and providing constructive feedback.
  • Conducted thorough market research to inform data-driven decision-making in the planning process.
  • Managed stakeholder relationships by maintaining open lines of communication and addressing concerns promptly.
  • Streamlined planning processes by implementing efficient project management tools and strategies.
  • Developed comprehensive risk assessments for projects, ensuring timely mitigation of potential issues.
  • Enhanced organizational efficiency by developing standardized templates for reporting and documentation purposes.
  • Collaborated with cross-functional teams to ensure alignment of strategic goals and project objectives.
  • Managed multiple high-priority projects simultaneously while maintaining a strong focus on meeting deadlines.
  • Spearheaded strategic initiatives aimed at improving the overall effectiveness of the organization''s planning efforts.
  • Monitored progress against milestones, adjusting plans as necessary to ensure timely delivery of high-quality results.
  • Led cross-departmental collaboration initiatives to streamline workflows, resulting in improved overall efficiency.
  • Fostered a culture of innovation within the team by encouraging open communication and collaboration, leading to the development of creative solutions to complex problems.
  • Optimized budget allocation by closely monitoring expenditures and identifying cost-saving opportunities throughout the planning process.
  • Evaluated existing policies and procedures, identifying areas for improvement and proposing innovative solutions.
  • Assisted in the development of long-term plans, analyzing trends, and evaluating potential opportunities for growth.
  • Offered strategic advice and consultation to develop, implement and evaluate modifications and enhancements to operations, systems and procedures.
  • Used specialized planning knowledge to recommend optimal options and respond to unique circumstances.
  • Collaborated with cross-functional teams to align production plans with customer requirements.
  • Researched and compiled information on variety of planning issues from multiple sources, prepared thorough reports and presented findings in meetings.

Senior Marketing & Business Development Officer

Buna Insurance S.C
04.2021 - 06.2021
  • Generated new business with marketing initiatives and strategic plans.
  • Built relationships with colleagues to facilitate teamwork, cooperation and success.
  • Boosted client satisfaction by identifying and addressing their specific needs through tailored business solutions.
  • Completed and submitted monthly and yearly reports to support executive decision making.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Optimized sales processes for greater efficiency, reducing the time required to close deals.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Strengthened relationships with key clients by providing exceptional support and maintaining regular communication.
  • Facilitated robust networking within industry events, establishing beneficial connections for future collaborations.
  • Expanded market share by conducting comprehensive market research and competitor analysis.
  • Implemented innovative marketing campaigns that effectively communicated value propositions to target audiences.
  • Developed new sales strategies to target untapped markets, resulting in increased revenue generation.
  • Presented compelling proposals to prospective clients, securing high-value accounts for the organization.
  • Streamlined internal processes through continuous evaluation of workflow efficiency, leading to improved organizational agility in responding to market trends.
  • Strategized with sales team to prospect and qualify potential customers within assigned geographic territories.
  • Delivered campaigns to solidify new client opportunities and generate new business.
  • Collaborated with cross-functional teams for the successful execution of business development initiatives.
  • Conducted thorough financial analysis to assess viability and profitability of new business ventures.
  • Secured long-term client loyalty by consistently delivering high-quality products and services tailored to individual business needs.
  • Analyzed performance metrics to identify areas of improvement and implement necessary changes in strategy.
  • Identified potential partnership opportunities, leading to strategic alliances that drove business growth.
  • Devised targeted lead generation programs that yielded a significant increase in qualified prospects for the sales team to pursue.
  • Contributed to event marketing, sales and brand promotion.
  • Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Consulted with businesses to supply accurate product and service information.
  • Achieved or exceeded company-defined sales quotas.
  • Recorded accurate and efficient records in customer database.
  • Informed customers of promotions to increase sales productivity and volume.
  • Generated advertising brochure for vendor use.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

Planning & Research Officer

Oromia Insurance S.C
04.2019 - 04.2021
  • Organized and facilitated investigator and coordinator meetings, conferences and events associated with research activities.
  • Managed project budgets, ensuring cost-effective allocation of resources while maintaining high standards of quality.
  • Evaluated existing research methods, identifying areas for improvement and implementing best practices.
  • Liaised between departments to ensure timely dissemination of critical information relevant to ongoing projects.
  • Presented research findings at conferences, contributing to the dissemination of knowledge within the field.
  • Contributed to policy recommendations informed by evidence-based analyses from conducted studies.
  • Collaborated with statisticians to apply advanced analytical techniques for robust interpretation of complex datasets.
  • Developed innovative research strategies to explore novel areas of study and drive scientific advancements.
  • Mentored junior researchers, fostering professional growth and enhancing team dynamics.
  • Streamlined research processes for improved efficiency and reduced project timelines.
  • Utilized various quantitative and qualitative research methods tailored to specific project objectives.
  • Designed survey instruments for data collection that yielded valuable insights into our area of study.
  • Enhanced research quality by implementing rigorous data collection and analysis methodologies.
  • Conducted literature reviews to inform research design and ensure relevance to current industry trends.
  • Analyzed findings and reports from researchers in program and interpreted for supervisory staff.

Planning,Budgeting ,Monitoring & Evaluation Office

Forest & Wild Animal Institute
02.2014 - 02.2019
  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.
  • Worked well in a team setting, providing support and guidance.
  • Passionate about learning and committed to continual improvement.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Proved successful working within tight deadlines and a fast-paced environment.

Planning & Program Expert

Wollega University
12.2012 - 12.2013
  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.
  • Organized and detail-oriented with a strong work ethic.
  • Learned and adapted quickly to new technology and software applications.
  • Resolved problems, improved operations and provided exceptional service.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.

Education

Master of Science - Development Economics

Wollega University
Nekemte, Ethiopia
04.2001 -

Bachelor of Arts - Economics

Bahir Dar University
Bahir Dar, Ethiopia
04.2001 -

Skills

Marketing analytics

Timeline

Senior Marketing Officer

Oromia Bank
10.2023 - Current

Product Development and Customer Management Office

Oromia Bank
06.2022 - 10.2023

Senior Planning Officer

Oromia Bank
07.2021 - 04.2022

Senior Marketing & Business Development Officer

Buna Insurance S.C
04.2021 - 06.2021

Planning & Research Officer

Oromia Insurance S.C
04.2019 - 04.2021

Planning,Budgeting ,Monitoring & Evaluation Office

Forest & Wild Animal Institute
02.2014 - 02.2019

Planning & Program Expert

Wollega University
12.2012 - 12.2013

Master of Science - Development Economics

Wollega University
04.2001 -

Bachelor of Arts - Economics

Bahir Dar University
04.2001 -

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Yadesa Melaku Abebe Senior Marketing/Research/ Planning Officer