Vladyslava Herevych
Demand Generation & Field Marketing Executive
Prague
Summary
Detail-oriented Event & Marketing Coordinator with expertise in executing global in-person events, webinars, and integrated marketing campaigns in B2B SaaS. Coordinated cross-functional projects from planning to post-event follow-up, collaborating effectively with stakeholders to ensure efficient execution. Managed multiple priorities while optimizing operational processes and enhancing pipeline generation through strategic event marketing.
Overview
4
4
Languages
3
3
Certifications
4
4
years of professional experience
Work History
Demand Generation & Field Marketing Executive
Rossum
01.2026 - Current
- Planned and executed international customer events, partner events, trade shows, and webinars from concept through post-event follow-up
- Managed Rossum's global webinar program, coordinating schedules, speakers, customers, and strategic partners across multiple regions
- Coordinated event logistics and collaborated with Design, Sales, and Product teams to deliver high-quality event experiences. Worked closely with the BDR team to execute pre-event and post-event outreach, ensuring campaigns aligned with pipeline and MQL goals
- Coordinated event logistics and collaborated with design, sales, and product teams to deliver high-quality event experiences, executing pre-event and post-event outreach with BDR team to align campaigns with pipeline and MQL goals
- Produced event marketing assets, including invitation emails, nurture campaigns, social media content, sales enablement materials, landing pages, and follow-up communications to drive attendee engagement
- Maintained event documentation, tracked budgets, and streamlined internal processes to keep projects organized and scalable
- Researched and sourced venues, suppliers, sponsorship opportunities, and event partners for customer dinners, networking events, and industry conferences.
Business Development Representative
Rossum
09.2024 - 01.2026
- Led outbound strategy from lead generation and account mapping to crafting messaging across email, LinkedIn, and call cadences, tailored to ICP personas.
- Collaborated with Account Executives on discovery calls and demo support, enhancing alignment with pre-sale narratives.
- Supported field marketing in executing event/webinar outreach campaigns, optimizing messaging and sequencing for better audience engagement.
- Assisted inbound marketing team in demo-request and contact-form lead qualification, facilitating timely and relevant communication.
Business Development Manager
Meiro
01.2024 - 09.2024
- Executed multi-channel outreach strategies for data solutions across EMEA, resulting in increased pipeline growth through personalized email, LinkedIn, and cold-calling campaigns.
- Collaborated with Marketing team on webinars, GTM planning, and inbound campaigns to enhance product positioning and strengthen brand awareness.
- Managed team of 4 BDRs, establishing KPIs and coaching on messaging quality and delivery for improved performance.
- Built and maintained long-term client relationships, identifying needs and aligning the right solutions.
Inbound Business Development Specialist
Creatio
01.2023 - 01.2024
- Engaged inbound leads through calls, email, and social channels, aligning messaging with campaign themes to enhance lead interest.
- Engaged inbound leads across calls, email, and social channels, aligning messages with campaign themes and content marketing initiatives.
- Collaborated with marketing team to develop campaign follow-up sequences, optimizing demo conversions to improve lead engagement.
- Collaborated with the marketing team on campaign follow-up sequences and demo conversion optimization.
Education
Bachelor of Arts - Korean & English Translation
Kyiv National Linguistic University
Kyiv, Ukraine 04.2001 -
Korean Language Course - Linguistics
Busan University of Foreign Studies
Busan, South Korea 04.2001 -
Skills
- Event Planning & Execution (In-person & Virtual)
- Webinar Program Management
- Project Coordination & Timeline Management
- Email Marketing & Lead Nurturing
- Jira Project Planning
- Event Logistics & Operations
- Cross-functional Stakeholder Management
- Event Marketing Campaigns
- Social Media management
Key Achievements
- Supported the execution of Coupa Inspire, one of the company's flagship customer events, contributing to a campaign that generated over $7 million in sales pipeline through coordinated event planning, stakeholder management, and pre- and post-event follow-up.
- Contributed to the marketing team's highest-performing quarter, helping exceed the pipeline target by 168% and the combined inbound and outbound MQL target by 119% through integrated event, webinar, email, and partner marketing campaigns.
- Grew LinkedIn followers by 54% in six months, while increasing overall social media engagement by 80% and reactions by 47% through strategic content planning and campaign execution.
- Doubled email marketing open and click-through rates by optimizing audience segmentation, messaging, and campaign execution in HubSpot.
- Improved inbound lead conversion by 25% through A/B testing and continuous optimization of campaign messaging and marketing assets.
Certification
HubSpot Reporting
Timeline
Demand Generation & Field Marketing Executive
Rossum
01.2026 - Current
Business Development Representative
Rossum
09.2024 - 01.2026
Business Development Manager
Meiro
01.2024 - 09.2024
Inbound Business Development Specialist
Creatio
01.2023 - 01.2024
Bachelor of Arts - Korean & English Translation
Kyiv National Linguistic University
04.2001 -
Korean Language Course - Linguistics
Busan University of Foreign Studies
04.2001 -