Vedran Kovac
Freelance Marketing Consultant
Brno
Summary
Dynamic and results-driven professional with over 6 years of experience in travel management, customer service, sales, and marketing. Proven track record in B2B sales, contract negotiation, and client relationship building, with a strong focus on increasing revenue and customer satisfaction. Skilled in managing FIT (Fully Independent Travelers) and MICE (Meetings, Incentives, Conferences, and Events), developing marketing segmentation strategies, and leading cross-functional teams to achieve business goals. Proficient in using GDS systems like Galileo, CRM tools, and digital marketing platforms to enhance operational efficiency and client engagement. Highly adaptable, detail-oriented, and passionate about delivering exceptional travel experiences while promoting sustainable practices.
Overview
8
8
years of professional experience
1
1
year of post-secondary education
Work History
Freelance Marketing Consultant
Art and Tours
05.2023 - 05.2024
- Developed and implemented marketing strategies to boost the agency's online presence
- Conducted SEO analysis and optimization to improve search engine rankings
- Analyzed market trends and positioned the agency to attract more customers
- Worked on enhancing the agency's website to increase sales and improve user experience
Travel Manager
Travel Company
11.2019 - 05.2023
- Directed all facets of the travel company, including strategy, budget, finances, sales targets, and performance.
- Managed travel packages in collaboration with tour operators for the Balkan Region, ensuring complete client satisfaction.
- Spearheaded marketing segmentation to identify key customer groups and tailor travel packages to specific target audiences, optimizing outreach and engagement.
- Worked extensively with FIT (Fully Independent Travelers) and MICE (Meetings, Incentives, Conferences, and Events), designing customized solutions to meet diverse client needs.
- Led marketing and internal communication efforts to maintain productive information flow and boost brand presence.
- Ensured best-in-class leisure services by collaborating with hotels, accommodation providers, and transport providers.
- Assisted passengers by advising and counseling customers about products and destinations.
- Cooperated with immigration and customs departments to ensure smooth visa processes.
- Supervised and improved the performance of five cross-functional experts in administration, finances, transportation, accommodation, and customer support.
- Increased sales on partner booking channels by 40%.
- Negotiated and secured 70 B2B contracts with tour operators and travel agencies.
- Successfully administered 100 tours across the Balkan states.
- Created new tours, increasing from five old tours to ten new ones, enhancing client satisfaction.
- Worked on the website and automation of tasks.
Manager of Customer Support Services
Company
05.2019 - 06.2019
- Aided company expansion goals and mitigated risks by developing positive brand experiences for customers
- Enhanced employee efficiency by providing training on client onboarding and retention
- Handled calls as an escalation agent when agents were unable to resolve issues
- Improved chatbot functionality with new keywords to ensure only those needing assistance reached an agent
- Software Used: MS Office (Word, Excel), Asana (Project Management), Chatbot, Slack, Internal Ticketing System, Google Services (Gmail, Google Analytics, Google Ads)
Travel Consultant
Travel Company
05.2018 - 05.2019
- Managed all aspects of travel affairs and resolved ticketing issues
- Assisted customers by resolving basic and complex travel issues
- Maintained healthy customer relations and ensured customer satisfaction with travel arrangements
- Developed skills in refund policy, invoicing, ticketing, and product management (Kiwi Guarantee)
- Tracked costs of flights and hotels, booked flights, hotels, and car rentals
- Worked on finance fraud detection systems to ensure secure transactions
- Software Used: MS Office (Word, Excel), Slack, Google Services (Gmail, Google Analytics, Google Ads), Podio (Ticketing System), Central Reservation System for Kiwi, Forter (Fraud Detection System), Jumio (Fraud Detection System), PK Fare, Mystfly, Airlines Webpages and API, Genesys Purecloud (Contact Center Software)
Sales Manager
Company
12.2015 - 12.2017
- Directed overall tasks and targets related to sales, ensuring goal completion within set timeframes
- Developed and deployed sales plans by analyzing sales goals and data
- Identified potential threats and opportunities by monitoring the competitive landscape
- Acted as the company focal point for various governmental offices related to customs and import/export
- Provided training to sales agents on product and company strategies
- Analyzed performance metrics to deliver significant sales insights
- Hired proficient sales agents through critical screening processes
- Software Used: MS Office (Word, Excel), Google Services (Gmail, Google Analytics, Google Ads), SAP (ERP)
Education
MBA -
ROBERT KENNEDY COLLEGE AT ZURICH, UNIVERSITY OF CUMBRIA
Zurich, CarlisleBachelor - undefined
FAKULTET ZA MENADZMENT I POSLOVNU EKONOMIJU
01.2020 - 12.2020
Skills
- CLIENT NEEDS ASSESSMENT
- NEGOTIATION
- CONTRACT MANAGEMENT
- DIGITAL MARKETING
- SALES FUNNELS CREATION
- MARKET ANALYSIS
- BRANDING AND CONSUMER BEHAVIOR
- TRAFFIC ENGAGEMENT
- CUSTOMER RETENTION
- MARKET SEGMENTATION
- MARKETING FRAMEWORK
- PROCESS IMPROVEMENT
- TEAM BUILDING & LEADERSHIP
- SALES METHODOLOGY
- RELATIONSHIP MANAGEMENT
- TECHNICAL PROFICIENCY
Timeline
Freelance Marketing Consultant
Art and Tours
05.2023 - 05.2024
Bachelor - undefined
FAKULTET ZA MENADZMENT I POSLOVNU EKONOMIJU
01.2020 - 12.2020
Travel Manager
Travel Company
11.2019 - 05.2023
Manager of Customer Support Services
Company
05.2019 - 06.2019
Travel Consultant
Travel Company
05.2018 - 05.2019
Sales Manager
Company
12.2015 - 12.2017
MBA -
ROBERT KENNEDY COLLEGE AT ZURICH, UNIVERSITY OF CUMBRIA
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