Tatiana Kataeva

Developed and expanded private labels (household appliances, cookware, home & outdoor goods). Managed sourcing from China and Turkey, full supply chain, quality control, logistics, and certification.

Key Achievements:

• Established 3 departments from scratch and built all procurement and import processes.
• Designed and developed 10+ private labels across multiple product categories.
• Tripled purchases and raised private-label share to 20% turnover.
• Boosted profit margin by 45%, which supported new retail store openings.
• Ensured 100% customs value acceptance and trained import teams.

Developed and managed private labels; handled imports from China, Turkey, and Europe. Oversaw purchasing, logistics, customs, certification, marketing, and wholesale sales. Negotiated with suppliers and key clients, optimized costs, and managed a cross-functional team.

Key achievements:

• Built the department from zero and launched 3 private labels.
• Opened 7 branch offices and expanded sales to 7 southern regions.
• Entered Top-10 local brands (2010) with the first private label.
• Made the third private label a key line for a new supermarket chain.

Expanded dealer network and sales across 5 Russian regions. Acquired new wholesale clients, held negotiations and product presentations, provided technical support, led training seminars, and managed marketing activities. Reported weekly to the German HQ; frequent business trips (60%+).

Key achievements:

• Held 50+ presentations and seminars.
• Tripled active clients and increased sales 5×.
• Launched 5 joint ad campaigns with distributors.
• Secured presence in industry magazines.
• Supported opening of the first Russian representative office.