Tamara Biziuk
Prague
Summary
Strategic marketing leader with 7+ years of experience in the tech sector, driving growth for B2B companies through customer-centric, data-informed marketing strategies. Known for combining a human-focused approach with sharp analytical thinking and a strong strategic mindset to deliver measurable business outcomes. Proven track record in leading cross-functional initiatives, launching impactful campaigns, and optimizing the customer lifecycle to support sustainable growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Consultant for tech B2B companies (startups and scaleups)
Self-employed
04.2023 - Current
- Advised early-stage and scaling B2B SaaS companies on end-to-end growth strategies, resulting in improved GTM execution and market traction
- Developed differentiated value propositions and product positioning that elevated client brands and improved customer acquisition efficiency
- Built and executed demand generation strategies across email, content, performance marketing, and events, driving qualified pipeline growth
- Streamlined onboarding and lifecycle flows to improve user activation, retention, and conversion rates
- Led cross-functional marketing workshops (messaging, ICP definition, funnel strategy), improving alignment across product, sales, and marketing
- Audited and optimized marketing operations, CRM, and funnel performance for measurable campaign improvements
Growth Marketing Manager
Runecast Solutions
09.2022 - 02.2023
- Company Overview: Cybersecurity
- Developed compelling product messaging for three new offerings, achieving recognition by Gartner
- Executed a comprehensive demand generation plan, increasing customer engagement
- Optimized high-quality lead generation channels, resulting in improved conversion rates
- Played a key role in product launches, consistently meeting lead targets and driving user acquisition
- Enhanced customer onboarding processes, boosting satisfaction and activation rates
- Fostered alignment between marketing, sales, and sales ops teams, streamlining processes
- Established a lead qualification and nurturing process, improving conversion rates by 10%
- Cybersecurity
Senior Marketing Manager
Tatum
01.2022 - 09.2022
- Company Overview: Blockchain Platform
- Facilitated cross-departmental collaboration, launching integrated marketing campaigns
- Directed various marketing campaigns, including performance and content marketing
- Led product launches, engaging existing customers and attracting potential users
- Managed content and design teams to produce compelling marketing materials
- Strategically planned and promoted annual events to increase brand visibility
- Oversaw PPC campaigns, monitoring effectiveness and providing performance reports
- Partnered with a PR agency to maintain consistent brand messaging across media platforms
- Recruited and evaluated potential marketing department candidates
- Blockchain Platform
Senior Marketing Manager
Intellectsoft
04.2021 - 01.2022
- Company Overview: Softwarehouse
- Established email marketing as a key lead generator, increasing SQLs
- Spearheaded CRM system integration, defining requirements and metrics
- Developed comprehensive webinar strategies to drive demand
- Collaborated on content creation, aligning themes with target markets
- Directed PPC agency teams on SEM strategy to optimize traffic and demand capture
- Enhanced outreach via ICP development, segmentation, and email sequences
- Led the marketing team during the CMO's absence, maintaining operational efficiency
- Softwarehouse
Global Marketing Manager
Creatio
10.2018 - 04.2021
- Company Overview: No-code Platform
- Managed an integrated marketing plan, consistently meeting lead goals with a $40K monthly budget
- Launched campaigns with Gartner, generating leads through targeted content
- Led product launches and consistently achieved lead goals
- Orchestrated webinar strategies to drive demand
- Created targeted copy for paid search, SEO landing pages, email, and social media campaigns
- Coordinated SEO and PPC activities, enhancing online visibility
- Implemented a social media strategy, achieving LinkedIn lead targets
- Promoted offline events across 15 countries with localized campaigns
- No-code Platform
Education
Master of Science - Communication Studies, New Media and Society in Europe
Vrije Universiteit Brussel
Belgium 08-2015
Bachelor of Business Administration - Media and Entertainment Management
Stenden Hogeschool Leeuwarden
The Netherlands05-2012
Bachelor - English Language and Literature
Ternopil National Pedagogical University
Ukraine07-2008
Skills
- Marketing Strategy & Planning
- Go-to-Market Strategy
- Growth Marketing
- Multi-channel Campaign Execution
- Demand Generation
- Product Marketing
- Segmentation & Targeting
- Customer Acquisition
- Content Strategy
- Data Analysis & Metrics
- Funnel Optimization
- Marketing Automation
- HubSpot CRM
- Google Analytics
- Snovio
- LinkedIn Ads Manager
- GotoWebinar, Zoom Webinars
- Jira Trello Slack
- Microsoft 365
- Teams Zoom Google Meets
Certification
- Inbound Marketing (HubSpot)
- Strategic Marketing
- Complete Marketing Attribution Course
Languages
English
Bilingual or Proficient (C2)
Dutch
Upper intermediate (B2)
Ukrainian
Bilingual or Proficient (C2)
Hobbies and Interests
- Podcasts (All-in, The Diary of a CEO, Lenny's podcast, etc.)
- Growth levers
- Business positioning
- Digital storytelling
Timeline
Marketing Consultant for tech B2B companies (startups and scaleups)
Self-employed
04.2023 - Current
Growth Marketing Manager
Runecast Solutions
09.2022 - 02.2023
Senior Marketing Manager
Tatum
01.2022 - 09.2022
Senior Marketing Manager
Intellectsoft
04.2021 - 01.2022
Global Marketing Manager
Creatio
10.2018 - 04.2021
Master of Science - Communication Studies, New Media and Society in Europe
Vrije Universiteit Brussel
Bachelor of Business Administration - Media and Entertainment Management
Stenden Hogeschool Leeuwarden
Bachelor - English Language and Literature
Ternopil National Pedagogical University
Similar Profiles
Benjamin BrownBenjamin Brown
Independent Lawn Care and Snow Removal Service Provider at Self-employedIndependent Lawn Care and Snow Removal Service Provider at Self-employed
Abdul HaleemAbdul Haleem
Freelance Designer at Self-EmployedFreelance Designer at Self-Employed
Maria SebastianMaria Sebastian
Housekeeper at Self-employedHousekeeper at Self-employed