Salesforce Marketing Cloud
Shiza Saleem
Business Analyst
Toronto,ON
Summary
Seasoned Business Analyst offering 8 years of Automotive and Pharmaceutical industry success. Expert on business and systems requirements, user acceptance testing and end-user training. Accomplished at leveraging past lessons to inform future decision-making.
Overview
9
9
years of professional experience
5
5
Certifications
4
4
Languages
Work History
Market Business Technologist
Merck Sharp & Dohme (MSD) Pharmaceuticals
Czech Republic
10.2021 - Current
- Managed stakeholder expectations via transparent communication, aligning project deliverables with business objectives.
- Created detailed user stories for system enhancements, leading to improved functionality and user satisfaction.
- Coordinate end-to-end system testing to ensure compliance with business requirements and detect issues.
- Oversee UAT with business users, document feedback, and coordinate with development for resolutions.
- Provided training and support to end-users, empowering them to effectively utilize new systems and tools.
- Maintained system change documentation for effective knowledge transfer and ongoing support.
- Collaborating with the Workfront Campaign Management team to streamline the demand intake and release management process
- Conducted gap analyses to identify discrepancies between current and desired states, leading to actionable recommendations.
- Conducted interviews with key business users to collect information on business processes and user requirements.
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Ensured adherence to regulatory requirements by staying abreast of industry standards and best practices.
- Mentored junior analysts on best practices for business analysis techniques, fostering professional growth within the team.
- Developed customized reports, summarizing and presenting data in visually appealing format.
- Implemented Agile methodologies within project teams, increasing overall adaptability and responsiveness.
- Proved successful working within tight deadlines and a fast-paced environment.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
Marketing and Communications Specialist
Cummins Middle East
Dubai, United Arab Emirates
01.2018 - 01.2020
- Ensured consistent brand messaging across all external and internal communications channels, leading to a strong brand identity.
- Managed event planning and logistics, resulting in successful trade shows and conferences that increased brand visibility.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Created customized marketing materials to increase product awareness.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Evaluated success metrics of previous campaigns to inform future strategies, maximizing overall effectiveness of marketing efforts.
- Created dynamic PowerPoint presentations to support sales and business development.
- Liaised with product experts and graphic designers to support content development to meet business needs.
- Managed and administered Marketing budget.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Skilled at working independently and collaboratively in a team environment.
Aftermarket Business Analyst
Cummins Middle East
Dubai, United Arab Emirates
07.2015 - 12.2017
- Analyzed open orders, backlog, and sales data to provide sales team with insights.
- Collaborated closely with stakeholders to identify opportunities for process improvements and drive continuous innovation in the organization.
- Developed complex dashboard and reporting tools to track business performance metrics.
Education
Master of Science - Marketing
University of Salford
04.2001 -
Bachelor of Science - Marketing
Effat University
04.2001 -
Skills
Project Management
undefinedSoftware
Google Analytics
Wordpress VIP
Jira
Service Now
Confluence
Eloqua
MS Power BI
MS Power Apps
SQL
HTML
MS Projects
Pardot
Certification
PMI-Agile Certified Practitioner (Pursuing)
References
- Milos Krissak, Director, Customer Success, MSD Prague, milos.krissak@merck.com
- Lucie Kralova, IT Digital Delivery Lead, MSD Prague, lucie.kralova@merck.com
Timeline
Getting started as a Project Manager
02-2024
What is Business Analysis?
10-2023
Salesforce Marketing Cloud Email Specialist
02-2023
Market Business Technologist
Merck Sharp & Dohme (MSD) Pharmaceuticals
10.2021 - Current
Marketing and Communications Specialist
Cummins Middle East
01.2018 - 01.2020
Certified Toastmaster
07-2017
Aftermarket Business Analyst
Cummins Middle East
07.2015 - 12.2017
Master of Science - Marketing
University of Salford
04.2001 -
Bachelor of Science - Marketing
Effat University
04.2001 -
PMI-Agile Certified Practitioner (Pursuing)
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