Skydiving
Rostislav Němec
Chief Commercial Officer Czechia & Slovakia
Prague
Summary
I'm a seasoned commercial leader with a comprehensive career path, progressing through all key roles from the ground up to CCO. With hands-on experience in sales, marketing, and strategic leadership, I bring a deep understanding of business operations at every level. I have a proven track record of driving strong revenue growth and profitability, including transforming local entities into top-performing subsidiaries within international structures. My strengths lie in strategic planning, team leadership, and building customer-centric organizations that deliver sustainable results. I thrive in dynamic environments and am passionate about guiding teams toward ambitious, measurable goals.
Overview
29
29
years of professional experience
3
3
Languages
Work History
Chief Commercial Officer Czechia & Slovakia
HARIBO CZ S.r.o. / HARIBO SK S.r.o.
12.2011 - Current
- Responsible for HARIBO and MAOAM brands in the Czech and Slovak Republics
- Achieved +256% revenue growth in Slovakia (€1.35M → €4.81M) and +117% in Czechia (CZK 186M → CZK 405M).
- Drove a major profitability turnaround — both countries now rank among the top-performing non-manufacturing subsidiaries in Europe.
- Lead the development and execution of HARIBO's commercial strategy across sales, marketing, trade marketing, and customer success.
- Identify and pursue new business opportunities, markets, and strategic partnerships to drive sustainable revenue growth.
- Balance business objectives with customer needs to optimize profitability and enhance customer satisfaction.
- Collaborate closely with the CFO to align commercial initiatives with overall company goals and financial targets.
- Analyze market trends and competitors to inform data-driven decision-making and adjust strategies accordingly.
- Set clear commercial targets and KPIs, monitoring performance across departments to ensure accountability.
- Manage budgets effectively to maximize the cost-efficiency of commercial operations.
- Negotiate and secure major contracts and strategic deals with key partners and clients.
- Maintain consistent brand positioning and messaging across all markets and distribution channels.
- Develop and mentor high-performing sales and account management teams, promoting talent to leadership roles to support company growth.
Sales & Marketing Director Czechia & Slovakia
HARIBO CZ S.r.o / HARIBO SK S.r.o.
10.2010 - 11.2011
- Develop and implement the company's integrated sales and marketing strategy to drive sustainable revenue growth and enhance brand equity across all markets.
- Lead and inspire national sales and marketing teams, establishing clear objectives, tracking KPIs, and ensuring high performance across retail, B2B, e-commerce, and digital channels.
- Define commercial plans including product portfolio strategy, pricing, customer segmentation, and promotional tactics to maximize profitability and market share.
- Align go-to-market execution between sales, marketing, and trade marketing functions to ensure consistent brand positioning and message coherence across touchpoints.
- Oversee the creation of compelling marketing content and campaign materials in collaboration with internal creative teams and external agencies.
- Optimize the allocation of marketing and trade budgets through data-driven performance analysis, ensuring maximum ROI and cost-effectiveness.
- Monitor market dynamics, consumer trends, and competitive activity to identify new growth opportunities and refine strategic priorities.
- Collaborate cross-functionally with departments such as Supply Chain, Finance, and R&D to ensure the feasibility and profitability of commercial initiatives.
- Champion a culture of collaboration, accountability, and innovation across both sales and marketing organizations.
Key Account Manager Czechia & Slovakia
Nestle CZ S.r.o.
04.2004 - 09.2010
- Conduct market and customer analysis to identify new business opportunities and expand the key account portfolio.
- Develop and maintain strong, long-term relationships with key clients to ensure satisfaction, loyalty, and repeat business.
- Manage complex negotiations with strategic accounts, securing favorable pricing, terms, and multi-year agreements.
- Coordinate cross-functionally with marketing, trade marketing, and product teams to develop account-specific campaigns and in-store activations.
- Implement tailored account strategies to address client-specific needs and maximize commercial performance.
- Monitor account performance, sales targets, and customer KPIs, adjusting plans proactively to ensure revenue growth.
- Provide accurate forecasting and reporting on key account activities, trends, and pipeline development.
- Represent the company in client meetings, trade events, and category reviews to strengthen strategic partnerships.
- Ensure high standards of service delivery and resolve escalated client issues in a timely and professional manner.
- Acted as Lidl Customer Champion for the Czech and Slovak markets (2006–2010), representing the company in the international Lidl team based in Germany and leading cross-border negotiations and coordination efforts.
Junior Key Account Manager Czechia & Slovakia
The Kraft Heinz Czech Republic
01.2003 - 03.2004
- Support senior KAMs with account management, sales planning, and customer communication.
- Coordinate internal teams (marketing, logistics, finance) to ensure smooth execution of key customer activities.
- Assist with preparation of reports, business reviews, and promotional evaluations.
- Help plan and implement customer-specific promotions, launches, and campaigns.
- Gradually manage a small portfolio of accounts, building skills in negotiation and relationship development.
Sales Manager for the Modern Trade Bohemia
Danone A.s.
01.2021 - 12.2022
- Responsible for overall sales performance, revenue targets, and market execution within the modern trade segment in the Bohemia region.
- Led and developed a team of 20 sales representatives, with full accountability for recruitment, onboarding, training, and performance management.
- Managed the financial budget of the regional sales centre, ensuring cost-effective operations and alignment with national commercial goals.
- Oversaw the implementation of national and local sales strategies, promotional plans, and in-store execution with key retail partners (e.g., Tesco, Albert, Billa, Lidl).
- Monitored and analyzed competitor activity, pricing, and promotional tactics to support proactive decision-making and maintain competitive advantage.
- Conducted regular reviews of product performance, including market share tracking and sales trend analysis to identify growth opportunities.
- Delivered consistent, data-driven reporting on sales performance, territory coverage, and team KPIs to senior management.
- Collaborated closely with trade marketing, key account, and supply chain teams to ensure seamless execution and customer satisfaction.
Area Sales Manager
Plzeňský Prazdroj, A.s.
09.1997 - 12.2003
- Accountable for achieving regional sales targets and ensuring strong market execution across assigned territory.
- Led and coached a team of 5 sales representatives, with responsibility for their training, development, and field performance.
- Planned and supervised the execution of promotional activities in local retail chains and regional stores, increasing product visibility and customer engagement.
- Monitored competitor activity and market trends to provide regular feedback and actionable insights to senior sales leadership.
- Delivered regular reporting on sales performance, customer feedback, and promotional effectiveness, supporting data-driven decision-making.
Key Account Sales Representative
Plzeňský Prazdroj, A.s.
08.1997 - 08.1998
- Manage and develop relationships with key regional retail accounts to ensure strong in-store presence and sales growth.
- Coordinate and supervise the execution of promotional activities, including tastings and product presentations.
- Ensure compliance with agreed sales terms, promotional conditions, and merchandising standards at store level.
- Act as a liaison between field operations and central sales management, reporting market feedback and customer insights.
Sales Representative
Plzeňský Prazdroj, A.s.
01.1997 - 07.1997
- Managed sales and account development for independent retailers across the region.
- Acquired over 120 new customers and expanded market coverage.
- Increased regional sales by 50 % through strategic client acquisition and relationship management.
- Recognized as the company's Top Sales Representative for outstanding performance.
Education
MBA - Executive Management
London International Graduate School
Prague, Czechia 04.2001 -
Skills
Executive team leadership
Corporate budget management
Negotiation expertise
Operations management
Cross-functional team leadership
Pricing strategy
Key account management
Channel management
Interests
Skiing
Timeline
Sales Manager for the Modern Trade Bohemia
Danone A.s.
01.2021 - 12.2022
Chief Commercial Officer Czechia & Slovakia
HARIBO CZ S.r.o. / HARIBO SK S.r.o.
12.2011 - Current
Sales & Marketing Director Czechia & Slovakia
HARIBO CZ S.r.o / HARIBO SK S.r.o.
10.2010 - 11.2011
Key Account Manager Czechia & Slovakia
Nestle CZ S.r.o.
04.2004 - 09.2010
Junior Key Account Manager Czechia & Slovakia
The Kraft Heinz Czech Republic
01.2003 - 03.2004
MBA - Executive Management
London International Graduate School
04.2001 -
Area Sales Manager
Plzeňský Prazdroj, A.s.
09.1997 - 12.2003
Key Account Sales Representative
Plzeňský Prazdroj, A.s.
08.1997 - 08.1998
Sales Representative
Plzeňský Prazdroj, A.s.
01.1997 - 07.1997
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