Romana Slámová
Praha 4,Czech Republic
Summary
Senior leader with 20+ years of experience delivering growth in complex, consumer‑centric businesses. Combines deep FMCG expertise with highly transferable strengths in growth strategy, P&L leadership, go‑to‑market excellence and transformation. Known for scaling responsibility over time - from brand building to regional commercial impact.
Overview
31
31
years of professional experience
Work history
Senior Brand & Commercial Roles - CZ, SK, CE
Nestlé Česko, s.r.o., Nestle UK, Ltd.
Praha, Gatwick
05.2016 - 06.2025
- Delivered market and category leadership in Soluble Coffee, incl. relaunch of Nescafé Crema achieving #1 portfolio position and contributing to market share leadership (2024-25).
- Held end-to-end P&L ownership, brand strategy and commercial planning for multibillion CZK portfolio across CZ&SK.
- Led cross businesses commercial transformation initiatives (Strategic Revenue Management, Integrated Commercial Planning, Capability Transformation) influencing marketing, sales and finance across markets.
- Project-led global B2B CRM & Digital Platform deployment for CZ&SK, improving customer lifecycle visibility and commercial effectiveness.
- Played a key role in Tesco international customer team, shaping category, channel and customer strategies across Central Europe and Asia (Malaysia, Thailand) and partnering closely with Tesco HQ.
Career Progression & Competency Building
Nestlé Česko, s.r.o.
Praha
05.2003 - 04.2016
- Built strong brand leadership foundations, managing 100+ mil. CZK marketing budgets, innovation pipelines and full marketing mix (Culinary business).
- Expanded responsibility from brands to categories and customers, translating consumer & shopper insight into retailer strategies that increased shelf space, visibility and value.
- Took business ownership beyond traditional retail, leading alternative channels incl. e-commerce (~250 mil. CZK turnover) and delivering turnarounds and accelerated growth.
- Prepared for international and senior leadership roles through complex stakeholder management, cross-functional leadership and data-driven decision-making.
Communication Foundations & Entrepreneurship
Ogilvy PR & intent s.r.o.
Praha, Bratislava
06.1994 - 04.2003
- Demonstrated early entrepreneurial courage by co-founding and scaling PR consultancy from scratch to 10 mil. CZK turnover, operating across CZ&SK and serving international brands at intent s.r.o.
- Built hands-on expertise in client leadership, storytelling, reputation management and business development through exective roles at Ogilvy Public Relations.
- Led and developed small teams, managed profitability and client portfolios - establishing a mindset of ownership, accountability and growth later applied in own business and corporate environment.
Education
Master's degree - International Trade, Psychology and Sociology in Management
University of Economics - Faculty of International Relations
Praha 04.2001 -
Skills
- Mother tongue: Czech
- Other languages: English (fluent speaking & writing)
- Growth & Commercial Strategy
- Brand, Portfolio & P&L Leadership
- Consumer & Shopper Insights → Execution
- Innovation & Go-to-Market Excellence
- Category & Channel Strategy
- Strategic Revenue Management
- Integrated Commercial Planning
- Transformation Leadership
Websites
Timeline
Senior Brand & Commercial Roles - CZ, SK, CE
Nestlé Česko, s.r.o., Nestle UK, Ltd.
05.2016 - 06.2025
Career Progression & Competency Building
Nestlé Česko, s.r.o.
05.2003 - 04.2016
Master's degree - International Trade, Psychology and Sociology in Management
University of Economics - Faculty of International Relations
04.2001 -
Communication Foundations & Entrepreneurship
Ogilvy PR & intent s.r.o.
06.1994 - 04.2003