Šárka Jiřičná
Slabce,05943493
Summary
Innovative individual with strong leadership and strategic vision, combined with expertise in digital marketing and brand management. Skilled in developing comprehensive marketing strategies and fostering collaborative team environments. Poised to drive growth and elevate brand presence in leading role.
Overview
25
25
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
CMO
Rooya
Praha
02.2024 - Current
- Developed successful marketing strategies by coordinating with sales, product development and customer service teams.
- Raised brand awareness with innovative marketing campaigns.
- Implemented market research studies to identify new business opportunities.
- Analysed competitor strategies, enabling the company to stay competitive in the industry.
- Created comprehensive digital marketing plans for improved online presence.
- Expanded the customer base through strategic partnerships and collaborations.
- Managed public relations activities, enhancing company reputation.
- Attended marketing events and conferences to raise brand awareness.
- Researched competitors and demographics to compare and assess best marketing techniques.
- Identified new customer segments and target audiences to expand reach.
Owner
Rooya
Praha
06.2009 - Current
- Developed new business opportunities for increased market reach.
- Led team meetings to foster open communication and collaboration.
- Negotiated contracts with suppliers, reducing overall costs.
- Streamlined operations for improved efficiency and productivity.
- Ensured financial stability with careful budget management and forecasting.
- Created a strong brand identity through innovative marketing strategies.
- Managed daily operations, ensuring smooth running of the business.
TV speaker
Prima TV
Praha
01.2020 - 01.2022
- Commanded attention with dynamic delivery style to engage listeners.
- Presented complex materials in a clear, understandable manner.
- Conveyed key messages using storytelling techniques for effective communication.
- Promoted brand awareness by delivering influential keynote speeches.
- Engaged listeners with persuasive and motivational speaking techniques to inspire action.
- Shared expert knowledge through educational workshops and seminars.
- Planned speeches to capture attention of different types of audiences.
Project manager and team leader
RooTra
Praha
10.2006 - 05.2009
- Expedited issue resolution to minimise delays in project timelines.
- Led cross-functional teams to achieve project goals on time.
- Promoted team collaboration for more innovative solutions in projects.
- Delivered high-quality results whilst adhering to strict deadlines and budget constraints.
- Integrated new technologies into existing systems for improved functionality.
Product manager
Schering Plought Pharmaceutical
Praha
10.2005 - 09.2006
- Led cross-functional team for successful product launch.
- Increased brand visibility with implementation of innovative marketing campaigns.
- Conducted competitor analysis to identify market opportunities.
- Collaborated with sales and marketing teams, improved product positioning in the market.
- Managed product life cycle from concept through to post-launch evaluation.
- Delivered training sessions to sales teams, increased understanding of product features and benefits.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
Product manager
UCB Pharmaceutical
Praha
03.2003 - 09.2005
- Developed new product strategies by researching market trends and analysing customer feedback.
- Led cross-functional team for successful product launch.
- Increased brand visibility with implementation of innovative marketing campaigns.
- Conducted competitor analysis to identify market opportunities.
- Collaborated with sales and marketing teams, improved product positioning in the market.
- Managed product life cycle from concept through to post-launch evaluation.
- Delivered training sessions to sales teams, increased understanding of product features and benefits.
- Analysed sales reports to identify trends and update strategies.
- Customized promotional strategies to meet needs of different clients, products and services.
Product manager
Egis Pharmaceutical
Praha
11.2001 - 12.2002
- Increased brand visibility with implementation of innovative marketing campaigns.
- Conducted competitor analysis to identify market opportunities.
- Collaborated with sales and marketing teams, improved product positioning in the market.
- Delivered training sessions to sales teams, increased understanding of product features and benefits.
- Analysed sales reports to identify trends and update strategies.
- Optimised sales methods to best engage, acquire and retain customers.
- Developed marketing plans to support department strategies.
Medical representative
Egis Pharmaceutical
Praha
03.2000 - 11.2001
- Developed a deep understanding of medical products by extensive research.
- Communicated effectively with healthcare professionals to promote pharmaceutical products.
- Enhanced product knowledge amongst doctors and pharmacists through detailed presentations.
Education
Diploma of Higher Education -
Univerzita Palackého, Nature Science Faculty
Olomouc, Olomouc District 09.1984 - 05.1988
CIMA - marketing institut
Praha 09.2004 - 06.2005
Skills
- Product positioning strategy
- Integrated marketing communication
- Budget oversight competence
- E-Commerce platform understanding
- Email marketing software proficiency
- Innovation drive
- Strategic visioning
- Brand integrity maintenance
- Market trend identification
- Marketing strategy development
- Trade show planning
- Marketing schedule management
- Event Marketing
- Brand identity development
- Market research
- Website content management
- Brand positioning
- Marketing team supervision
- Campaign execution
- Crisis management
- Creativity and innovation
- Campaign evaluation
- Product Marketing
- Client acquisition
- Database Marketing
- Marketing plan development
- Press communications
- Effective leadership
- Marketing communications
- Client retention
- Press release writing
- Brand strategy
- Marketing strategy
- Business administration
- Strategic planning
- Project budgeting
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Languages
English
Intermediate
Certification
Relaxing hypnosis Academy
Negotiation Academy
Vidante healers Academy
References
References available upon request.
Timeline
CMO
Rooya
02.2024 - Current
TV speaker
Prima TV
01.2020 - 01.2022
Owner
Rooya
06.2009 - Current
Project manager and team leader
RooTra
10.2006 - 05.2009
Product manager
Schering Plought Pharmaceutical
10.2005 - 09.2006
CIMA - marketing institut
09.2004 - 06.2005
Product manager
UCB Pharmaceutical
03.2003 - 09.2005
Product manager
Egis Pharmaceutical
11.2001 - 12.2002
Medical representative
Egis Pharmaceutical
03.2000 - 11.2001
Diploma of Higher Education -
Univerzita Palackého, Nature Science Faculty
09.1984 - 05.1988
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