Renata Pankova
Soběslav
Summary
Performance and goal-oriented international sales and marketing leader offering exceptional record of achievements over 22-years career. Tenacious manager with strategic and analytical approach to solving problems by turning into opportunities, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. A senior executive, board member graduated in international trade, marketing and law with distinguished experience in FMCG industries globally and proven leadership abilities, global business development and brand building.
Overview
23
23
years of professional experience
Work History
Global Sales Director and Board Member
Budweiser Budvar N. C.
02.2020 - Current
- Building international business structure and route to market worldwide
- Building and leading international multicultural teams across the countries
- Achieving consistent growth in both sales volume and value with proven records over the last 20 years as well as regional expansion up to the 80 countries
- Creating and executing global sales, marketing and business development strategy
- Leading and supervising international pricing policy and revenue management across the markets considering all markets specifics and different financial models
- Identify new business opportunities based on the market needs, consumer preferences and worldwide trends long term
- Supervising all legal trade mark aspects and
- Building strategic partnership and established strong relationship to support long term business growth
- Developing and implementing global marketing and trade marketing strategy and brand activation
Chairman, Board of Directors
Budweiser Budvar UK Ltd.
04.2004 - Current
- Leading organization in setting goals and strategies
- Chairing shareholder meetings and strategic conclusions
- Approving business, marketing and financial plans
- Approving and supervising pricing policy
- Establishing strong relationships with customers and strategic partners
- Supervise all ESG and other compliance
- Supervise financial, operational and human resources to optimize business performance.
- Develop innovative sales and marketing strategies to facilitate business expansion
Export Director
Budweiser Budvar N.C.
11.2005 - 01.2020
- Developed and implemented sales, business development and marketing strategy worldwide and adjust to individual market needs
- Defined and supervised international price policies, value chains for each individual markets and revenue management
- Created and concluded all business and legal terms of the international contracts with strategic partners
- Created and implemented marketing strategis and brand activations adapted to different brand position in different markets
- Led negotiations at the executive and top management levels
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Managed and motivated export business development and marketing teams
- Demonstrated proven records in value and volume in export over three times more than 2001
Head of Foreign Subsidiaries
Budweiser Budvar N.C.
02.2004 - 10.2005
- Identified opportunities and establishing new business units across the world
- Member of board of directors or supervisory boards of international business units
- Built and led top managements and multicultural teams of subsidiaries
- Supervised and established all compliances and governance
- Developed and supervised execution of sales, business development and brand and marketing strategies
- Managed all legal and HR agenda in all units
- Established, implemented and supervised performance, commercial and financial reporting scheme for country units
Area Sales Manager
Budweiser Budvar N.C.
01.2001 - 01.2004
- Responsible for sales and marketing in Great Britain, Switzerland, Benelux, Australia, New Zealand, Israel, Croatia, Slovenia, Serbia, Bosnia, Turkey, Cyprus,Middle East region
- Building strong relationship with the importers and customers
- Identify new business opportunities regional wise as well as within the existing markets
- Developing marketing strategies in line with individual markets and consumer needs
- Negotiating all contractual and business terms with international partners
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Introduced new products to meet customer demand and increase profits.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
Education
Master of Arts - LAW
Charles Univerzity
Prague09.1997
Master of Science - International Trade
University of Economics
Prague09.1995
Skills
- Strategic and innovative way thinking
- Strong leadership and high performance mentality
- Problem-Solving and Can Do attitude
- Multicultural team and relationship building capability
- Decision-Making and organizational skills
- Strong business development capabilities
Affiliations
4/2004 – Present Chairman of Budweiser Budvar UK (BBUK) Ltd., London, GB
8/2011 – 2019 Supervisory Board Member of Budweiser Budvar SK (BBSK) s.r.o., Slovakia
5/2013 – 2019 Supervisory Board Member of Budweiser Budvar Importgesellschaft (BBI) GmbH., Erfurt, Germany
Hobbies
Playing tennis, running, skiing, playing piano and watching sports and organizing sports activities for children
Languages
Czech
Native language
English
Proficient
C2
German
Proficient
C2
Russian
Upper intermediate
B2
Timeline
Global Sales Director and Board Member
Budweiser Budvar N. C.
02.2020 - Current
Export Director
Budweiser Budvar N.C.
11.2005 - 01.2020
Chairman, Board of Directors
Budweiser Budvar UK Ltd.
04.2004 - Current
Head of Foreign Subsidiaries
Budweiser Budvar N.C.
02.2004 - 10.2005
Area Sales Manager
Budweiser Budvar N.C.
01.2001 - 01.2004
Master of Arts - LAW
Charles Univerzity
Master of Science - International Trade
University of Economics
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