Rafael Echavarria

Work History

The Adecco Group

09.2020 - Current

As Global Head of Paid Channels and Performance Marketing, established and expertly guided a team of 12 professionals, spearheading global strategies across Paid Channels, SEO, and social media. This strategic direction significantly enhanced business objectives in various regions by targeting key performance indicators. The role entailed orchestrating the development of a dynamic digital marketing team, dedicated to amplifying revenue growth and achieving a robust return on investment through cutting-edge paid media strategies. Instrumental in revolutionizing lead generation, the initiatives employed resulted in a substantial over 500% surge in online lead generation in the US.

Y Soft

09.2018 - 08.2020

Skillfully managed online paid campaigns, with a keen focus on PPC and social media, while also steering SEO efforts to significantly boost website ranking and traffic. Developed and meticulously maintained complex marketing campaigns and orchestrated various outbound activities, including innovative email marketing initiatives. Additionally, played a pivotal role in the revitalization of advertising and social media strategies, leading to markedly improved audience engagement.

Hexagon Manufacturing Intelligence

08.2016 - 07.2018

Coordinated and managed a diverse range of digital marketing activities across the EMEA region, encompassing key areas such as Email Marketing, CMS management, Search Engine Marketing (SEM), display, Digital Design, and social media advertising. This multi-faceted approach ensured a comprehensive and impactful digital presence across critical marketing channels.

Prague City University

01.2011 - 01.2022

As an educator, I have excelled in delivering comprehensive lectures on a range of subjects, including business appraisal for IT professionals, marketing principles, and digital marketing. My role has involved not only imparting critical knowledge but also engaging and guiding students through intricate and diverse topics, fostering an environment of learning and intellectual growth.

EY (Ernst & Young)

11.2010 - 07.2016

Supported international teams in their digital advertising, design, and animation endeavors, ensuring high-quality and effective outputs. Instrumental in managing brand compliance across the CSE region, actively participating in and contributing to brand migration processes. Additionally, managed CMS publications for the communications team and provided expert assistance with HTML-related challenges, enhancing team efficiency and output quality.

Prague Play Pass

Prague

05.2007 - 02.2008

As the Marketing Manager, successfully rebuilt and strengthened relationships with suppliers, fostering a more collaborative and productive business environment. Diligently identified potential customers, effectively sold products or services, and maintained open lines of communication to address their needs and concerns. Additionally, played a pivotal role in designing all advertising materials and campaigns, and in formulating a comprehensive marketing strategy, significantly enhancing the company's market presence and customer engagement.