Petr Billy
CMO - Marketing Director
Praha 5
Summary
Qualified Desired Position with proven track record in leading marketing initiatives and driving brand growth. Successfully managed multi-channel campaigns and enhanced customer engagement through innovative strategies. Demonstrated expertise in strategic planning and data-driven decision-making.
Overview
23
23
years of professional experience
6
6
years of post-secondary education
Work History
CMO
CEIP fund
01.2022 - Current
- Company Overview: Part of the integration team working on acquisitions of companies belonging to the private equity fund CEIP and part of the AMiT holding. Setting up processes for a fully functional marketing team and its integration.
- Increased brand visibility by developing and implementing comprehensive marketing strategies.
- Marginal marketing support by CEIP
- Management and improvement of brand image
- Business development (B2B) and fulfillment of tasks and goals
- Part of the integration team that works on acquisitions of companies belonging to the CEIP private equity fund and part of the AMiT holding
- Marginal marketing support by CEIP
- Brand identity, CI, marketing strategy
- Online and offline
- Leadership of the teams
Marketing consultant
PR Dalibor Dědek, Harfa Sport, Bodylok, Miton (Restu), Zfish
01.2019 - 01.2022
- Consulting in the field of business support and marketing communication
- Setting up functional processes in communication mainly online
- Content creation (online-offline)
- Social pages
- PR communication + segmentation
- Sponsorship contracts with partners and influencers
- Marketing KPIs
- Evaluation and budgeting
Marketing and Product Director
Jablotron
01.2018 - 01.2019
- Company Overview: Responsibility for the new live strategy to refresh new portfolio alarms systems
- Leadership of the teams
- Key focus on Europe, Russia, Ukraine, Mexico market
- Responsible for the all product Jablotron portfolio
- Responsibility for the new live strategy to refresh new portfolio alarms systems
- Leadership of the team of 32 people
Marketing Director
Alpine Pro
09.2012 - 01.2018
- Company Overview: Responsibility for the strategy and all marketing activities (ATL, BTL, PR, digital) Czech, Slovakia, Poland, China communications
- Creative direction and idea maker
- Key focus to Czech Olympic team and PR activity (OH London 2012, OH Soči 2014, Rio 2016, Pchjongčang)
- Leadership of the team of 8 people
- Management in areas – Merchandising, Trade marketing, B2B
- Merchandesign
- Responsibility for the strategy and all marketing activities (ATL, BTL, PR, digital) Czech, Slovakia, Poland, China communications
Head of digital
Alpine Pro
03.2011 - 01.2012
- Company Overview: Leader of digital team in AP, digital strategist, brainstorming team member
- I was made of new digital project (eshop, microsites and all digital communications)
- Setup of (e-mailing, adwords, remarketing, social media)
- New CI
- Products communications
- Leader of digital team in AP, digital strategist, brainstorming team member
Art director
Freelance / Graphic Design Services
01.2009 - 02.2011
- Worked with brands such as Gambrinus, Billa, Tesco, Relax, Tefal, Tescoma, BenQ, Dell
Art Director
Arc Worldwide (Publicis group)
01.2007 - 01.2008
- Brand a design creative strategy
- Focus on big idea making, design executions
- Worked with Procter and Gamble (launch of new products), Gillete, Pampers, Old-Spice, AXA, Milka, O2
Art director
Leo Burnett (Publicis group)
01.2004 - 01.2007
- Company Overview: Taking care of ATL and BTL communication
- Worked with brands such as Pilsner Urquell, Samsung, Vitana, Raiffeisenbank
- Brand a design creative strategy
- Big idea making
- Taking care of ATL and BTL communication
Owner
Wana printing, a.s.
01.2002 - 01.2004
- Company Overview: Advertising and printing company
- Advertising and printing company
Education
Polygraphic art school - marketing a management
Polygraphic art school
01.1995 - 01.2001
Skills
Content strategy
Marketing analytics
Creative direction
Partnership development
Customer segmentation
Influencer marketing
Web analytics
Media buying
Social media engagement
Digital marketing
Product launches
Sales strategies
Strategic marketing
Campaign management
Social media expert
Product lifecycle management
Event planning
Awards
- IMC Czech Awards, 2018, Nejlepší sportovní sponzoring – ZLATO, Nejlepší budování značky – ZLATO
- Czech Superbrands, 2015, Alpine Pro - sportovní a outdoorové oblečení
- Zlatý Louskáček, Direct-marketing
Personal Information
- Number of Children: 3
- Date of Birth: 11/01/79
- Marital Status: Married
Timeline
CMO
CEIP fund
01.2022 - Current
Marketing consultant
PR Dalibor Dědek, Harfa Sport, Bodylok, Miton (Restu), Zfish
01.2019 - 01.2022
Marketing and Product Director
Jablotron
01.2018 - 01.2019
Marketing Director
Alpine Pro
09.2012 - 01.2018
Head of digital
Alpine Pro
03.2011 - 01.2012
Art director
Freelance / Graphic Design Services
01.2009 - 02.2011
Art Director
Arc Worldwide (Publicis group)
01.2007 - 01.2008
Art director
Leo Burnett (Publicis group)
01.2004 - 01.2007
Owner
Wana printing, a.s.
01.2002 - 01.2004
Polygraphic art school - marketing a management
Polygraphic art school
01.1995 - 01.2001
Similar Profiles
Lawrence ArmstrongLawrence Armstrong
Instructor at CEIP Elevator Course InstructorInstructor at CEIP Elevator Course Instructor
Elmira UzeyirliElmira Uzeyirli
Teacher assistant at CEIP Gloria Fuertes SchoolTeacher assistant at CEIP Gloria Fuertes School
Ben KavanaghBen Kavanagh
English Language Teaching Assistant at CEIP Clara CampoamorEnglish Language Teaching Assistant at CEIP Clara Campoamor