Michael Munstock
Global Product & Marketing Manager
Prague
Summary
Dynamic and results-oriented Marketing & Business Development Manager with over 15 years of experience in highly regulated industries, including medical devices, and education services. Proven track record in strategic marketing, product launches, market expansion, and customer engagement across international markets. Adept at driving brand visibility, customer relationship management, and revenue growth through data-driven marketing initiatives.
Overview
18
18
years of professional experience
1
1
year of post-secondary education
1
1
Certification
3
3
Languages
Work History
Global Product Marketing Manager
VConsultancy
09.2019 - Current
- Leading European market development and global product marketing, driving brand visibility, sales strategy, and customer engagement
- Developed and executed regional marketing strategies SE Asia, Australia and African regions, aligning with business objectives to enhance customer experience and increase market penetration
- Managed multimillion-dollar budgets, ensuring optimized allocation for promotional campaigns, industry events, and strategic partnerships
- Spearheaded product launch strategies, market positioning, and content development for digital and offline channels
- Conducted competitive market analysis, trend evaluation, and pricing strategy implementation in collaboration with sales teams
- Partnered with cross-functional teams to create customer engagement programs, increasing retention and satisfaction
- Mentored junior team members, fostering a collaborative environment that facilitated professional growth and development within the marketing team
- Developed comprehensive go-to-market strategies for new product releases, ensuring timely execution and positive results
- Executed targeted PR strategies that generated positive media coverage and increased brand recognition in key markets
- Conducted regular reviews of marketing spend, optimizing budgets for maximum return on investment across multiple channels
- Coordinated international trade shows and events, showcasing products and generating leads for business development purposes
- Optimized product positioning with targeted messaging for various customer segments
- Boosted sales performance by conducting thorough market research and competitor analysis
- Increased global product visibility by developing and implementing strategic marketing plans
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs
Regional Manager
Australian Institute of Business & Technology
09.2017 - 08.2019
- Led the CEE and APAC regional business development and marketing efforts, contributing to a 90%+ achievement of annual sales targets (AUD $23M in revenue)
- Hired, trained, and managed country-specific sales and marketing teams across diverse regions
- Developed and executed strategic marketing campaigns that increased brand awareness and market share
- Conducted market research, competitor analysis, and pricing optimization to position products effectively
- Led participation in global trade missions and industry conferences, presenting to stakeholders and decision-makers
- Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals
- Developed and executed successful business plans that resulted in improved market share and profitability within the region
- Boosted brand growth by devising strategic network and marketing tactics
Senior Business Development Manager
Australia Institute of Business & Technology
05.2015 - 09.2017
- Oversaw international product marketing, partner engagement, and brand positioning initiatives
- Developed the company's first strategic marketing plan, including digital and print media campaigns
- Led the expansion of partnerships, optimizing student recruitment strategies and opening new market opportunities
- Managed key performance indicators (KPIs) and training programs for sales and marketing teams
Marketing and Business Development Manager
Trade Show Emporium
11.2012 - 12.2014
- Led marketing strategy and product promotions, improving brand awareness and generating $250K in new sales
- Optimized digital marketing tactics, increasing web traffic by 20% and enhancing audience engagement
- Managed multi-channel campaigns, including social media, email marketing, and paid advertising
- Developed compelling marketing materials, including brochures, presentations, and case studies, that effectively communicated value propositions to target audiences
- Created and managed social media campaigns to increase brand engagement
Operations Trainer
AlloSource
01.2007 - 01.2012
- Company Overview: AlloSource is a nonprofit bone and tissue bank located in Centennial, Colorado, and is the world's leading supplier of fresh cartilage tissue, and the largest processor of cellular bone allografts
- Ensured that a team of 10 technicians responsibly and aseptically processed, cleaned, and packaged life-saving donated human tissue providing solutions for orthopedic surgery, spine surgery, and wound care markets
- Developed, reviewed and revised standard operating procedures, work instructions, and specifications for new processes and refinement of current documents in conjunction with the Operations Training Department; specializing in all ground bone products
- Extensive product training including ground bone, musculoskeletal, machined spinal grafts, osteobiologic and cardiac tissues
- Worked with Engineering, Product Development, and Quality Control to ensure the proper transition of five new products into the controlled work area (CWA) from development to implementation
- AlloSource is a nonprofit bone and tissue bank located in Centennial, Colorado, and is the world's leading supplier of fresh cartilage tissue, and the largest processor of cellular bone allografts
Education
Executive MBA -
Prague University of Economics & Business (VŠE)
01.2024 - Current
High Impact Leadership Programme - Certificate - leadership
INSEAD Business School
Bachelor of Science - International Management
Metropolitan State University
Skills
- Market research
- Product positioning
- Campaign execution
- Pricing strategy
- Google Analytics
- WordPress
- Mailchimp
- LinkedIn Ads
- SEO
- CRM
- Team development
- Stakeholder management
- Public speaking
- Product marketing
- Marketing analytics
- Product launches
- KPI development
- Problem-solving
- Excellent communication
- Verbal and written communication
- Critical thinking
- Active listening
- Relationship building
Certification
High Intensity Leadership Programme, 06/2019
Timeline
Executive MBA -
Prague University of Economics & Business (VŠE)
01.2024 - Current
Global Product Marketing Manager
VConsultancy
09.2019 - Current
Regional Manager
Australian Institute of Business & Technology
09.2017 - 08.2019
Senior Business Development Manager
Australia Institute of Business & Technology
05.2015 - 09.2017
Marketing and Business Development Manager
Trade Show Emporium
11.2012 - 12.2014
Operations Trainer
AlloSource
01.2007 - 01.2012
High Impact Leadership Programme - Certificate - leadership
INSEAD Business School
Bachelor of Science - International Management
Metropolitan State University
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