Successfully scaled sales teams at Fortune 500 and Private Equity backed Series A/ B SaaS organizations ranging from $1 million to $50+ million in revenue managed across different stages of company growth. I bring to the table accountability, trust, mentorship, and repeatable metrics driven sales strategies while closely aligning with executive teams including CEO, CFO, Product Leaders, Engineering Leaders, Customer Success Leaders, and Marketing Leaders. Results have led to two SaaS start-ups being acquired at strong multiples. I have a tremendous passion for building high performing SaaS teams and mentoring the next generation of leaders.
· Hired as global sales leader to optimize and grow an existing $24 million ARR revenue stream and bring new Risk Quantification solution to market.
· Achieved 35% new ARR growth in helping company exceed $30 million ARR threshold.
· Re-architected sales GTM to support a more focused Total Addressable Market and segmentation strategy overseeing an international team of 30+.
· Average Sales Price (ASP) in ARR/ACV in 2021 ranged between $150- $250k with 182-day sales cycle; Total Contract Value often exceeding $1m on 3-year deals.
· Implemented a channel alignment strategy to supported faster speed to market, faster onboarding, and faster enablement.
· Developed lead waterfall plan for inbound sales/marketing strategy.
· Collaborative Leader who listens to his people and makes data driven & educated decisions based on market facts.
· Salesforce expert in reporting key sales metrics to guide the growth of the business.
· Work with marketing to leverage content, and tools like Salesforce, Marketo, ZoomInfo, LinkedIn, social media, and Website to attract and convert new potential clients into revenue.
· Work with product teams to ensure sales aligns to product road map and priority of releases
· Hired as companies first sales leader in the emerging Customer Experience segment.
· Increased annualized SaaS revenue (ARR) from $1.5 million in 2016 to $50 million in 2020 resulting in a strategic acquisition by our partner Press Ganey
· Grew new logo client base from 23 customers to over 600.
· Led & coached 40+ enterprise sales teams consisting of 1st line managers, direct sales, inside sales, sales engineers and sales operations.
· Trained team to sell use case focused SaaS solutions on Binary Fountains platform that included CX Surveys, NLP Analytics, Reputation Management, Reviews, Google Business Listings, Webpages, Mobile Review Generation and Social Listening Technologies
· Delivered exponential YoY ARR & New Logo growth annually.
· Average deal sizes ranged between $40- 500k
· Developed channel alignment strategy and supported onboarding and enabling enterprise partners including Press Ganey, Yext, Kyruus, RIO SEO to force multiply revenue streams.
· Led the sales integration of company merger and acquisition of RIO SEO to ensure a zero-conflict alignment in the field as well as deep cross training of sales teams to ensure we maximized revenue growth of product lines.
· Deep understanding of the digital consumer journey and consumerism market trends
· Expert in SaaS deal development and strategy for Mid-Market & Enterprise accounts.
· Master in finding sales talent and enabling that talent to succeed.
· Defined weekly, monthly, quarterly sales goals and objectives for each team member through daily weekly monthly and annual one to one and team meetings.
· Report directly to CEO and Board of Investors on monthly/quarterly/annual basis.
Have been part of two Private Equity backed exits
Successfully scaled 5 SaaS business in various growth stages