Zuzana Gunarova
Segment And Product Manager
Prague,Czech Republic
Summary
Segment and Product specialist, driven and strategic with proven history of superior market penetration and product launch. With a positive attitude towards life, creative, open minded to all new ideas and challenges.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Segment and Product specialist
O2 Czech Republic
Prague, Czech Republic
05.2021 - Current
- Focused on preparation of propositions. From idea phase, defense of cost validation, approval of proposal on top management level to product realization itself.
- Preparation of project focused on financing and sale of HW equipment, deployment in several phases.
- Reviewed new opportunities to drive business strategy at planning sessions.
Senior Segment Specialist
O2 Czech Republic
Prague, Czech Republic
06.2018 - 04.2021
- Focused on campaigns and propositions that lead to acquisition of new Internet HD clients and sell of fix hardware equipments. As segment owner have end-to-end responsibility for preparation, approval, delivery and subsequent evaluation of each proposal. Achieved: Increase sales of HW by 40%, reducing customer churn by 10%
Increase Internet sales by 15%. - Developed and implemented performance improvement strategies and plans to promote continuous improvement.
Investigation Specialist
Amazon
Prague, Czech Republic
04.2017 - 05.2018
- Handled and investigated over tasks and seller accounts crime scenes and eliminated potential dangers.
- Verification identification of new sellers and manage potential risks in customer/user relationship in daily bases.
Marketing Specialist
Raiffeisenbank a.s
Prague, Czech Republic
11.2014 - 06.2016
- Planned marketing activities in regional level to increase sales of bank branches and acquisition of new customers. Contact for director of 130 branches.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
Marketing Coordinator
Panasonic
Prague, Czech Republic
02.2012 - 06.2014
- Coordinated campaign collateral across diverse business segments, product lines and markets, focused on product launches.
- Coordinated creation and deployment of videos, social media posts, web contents and other marketing collateral.
- Planned and executed internal and external marketing events.
Sales Assistant
Panasonic
Prague, Czech Republic
01.2011 - 12.2011
- Support of sales department (7 sales representatives and sales director), daily administrative work, creation of reports, presentations, communication across all departments.
Education
Master of Science - Media Studies
Charles University
Prague 2019.09 - 2021.09
Bachelor of Science - Financial Management
University of Hradec Králové
Hradec Králové 2007.09 - 2010.06
Skills
MS Office
undefinedTimeline
Segment and Product specialist
O2 Czech Republic
05.2021 - Current
Senior Segment Specialist
O2 Czech Republic
06.2018 - 04.2021
Investigation Specialist
Amazon
04.2017 - 05.2018
Marketing Specialist
Raiffeisenbank a.s
11.2014 - 06.2016
Marketing Coordinator
Panasonic
02.2012 - 06.2014
Sales Assistant
Panasonic
01.2011 - 12.2011
Master of Science - Media Studies
Charles University
2019.09 - 2021.09
Bachelor of Science - Financial Management
University of Hradec Králové
2007.09 - 2010.06
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