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Mgr. Lenka Břeská
Strategic Manager of External Relations and Public Policy
Prague
Summary
Dynamic Senior Patient Advocacy and Stakeholder Relations Expert with over 13 years of extensive experience in the pharmaceutical industry, public affairs, and corporate social responsibility. Proven track record in developing and executing national and regional patient advocacy strategies, fostering cross-functional collaborations, and leading system-level initiatives that enhance patient pathways. Former leader of the AIFP Patient Working Group and GSK Global Patient Advocacy Network in London, possessing a wealth of knowledge in strategic communication and stakeholder engagement. Seeking a Public Policy & Government Affairs role to leverage expertise in driving impactful projects and cultivating meaningful relationships within the healthcare landscape.
Overview
18
18
years of professional experience
6
6
Languages
Work History
External Relations Manager (Strategic Public Policy & Patient Engagement)
Pfizer
Prague, Czech Republic
06.2018 - 12.2025
- Policy Influence: Orchestrated strategic relationship building with key external stakeholders (over 20 NGOs, patient groups across TA) to directly support corporate policy priorities.
- Regulatory Analysis: Provided NGOs and patient groups with impact analyses of ongoing legislative and regulatory changes, ensuring their proactive policy engagement.
- Industry Leadership: Appointed AIFP Patient Working Group Lead (Czech Association of Innovative Pharma Industry), demonstrating trusted expertise in developing patient organizations to align with strategic industry goals.
- Access to Innovations: Actively promoted patient involvement in legislative and regulatory processes, directly contributing to organizational efforts to improve access to innovations and healthcare system sustainability.
- Enhanced Health Literacy & Outreach: Spearheaded strategic partnerships with patient groups and NGOs to execute comprehensive disease awareness campaigns, successfully reaching an estimated audience of up to two million patients.
Patient Advocacy and CSR Manager (Corporate Reputation & Global Engagement)
GlaxoSmithKline (GSK)
Prague, Czech Republic
04.2012 - 05.2018
- Reputational Excellence (Result): Developed and executed the CSR and sustainable development plan. This strategic focus resulted in the company achieving multiple significant awards, including the Golden Certificate as "Top Responsible Big Company 2012 – 2017" and recognition for "The Most Engaged Employees".
- Global Policy Exposure: Served as EMA Patient Advocacy Champions Network Lead and participated in key European working groups on healthcare policy.
- International Experience: Gained critical international perspective through a 2015 secondment in the Global Governmental Affairs, Public Policy and Patient Advocacy Department in London.
- Stakeholder Alignment: Managed patient advocacy and relations with diverse stakeholders, ensuring alignment between external policy and internal corporate objectives.
Project Manager - CSR, Events and Sponsorship (Stakeholder Relations & Brand Value)
Kooperativa Pojistovna
Prague, Czech Republic
08.2007 - 02.2012
- Brand Value Enhancement (Result): Directed PR and marketing communication plans related to CSR. This strategic agenda culminated in the organization being awarded "The Most Engaged Employees" in the Top Responsible Company 2011 ranking.
- Public Affairs: Managed relations and public affairs tied to the corporate social responsibility agenda.
Accomplishments
- Appointed as the 𝐋𝐞𝐚𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐏𝐚𝐭𝐢𝐞𝐧𝐭 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩 𝐚𝐭 𝐭𝐡𝐞 𝐀𝐈𝐅𝐏 (Association of Innovative Pharmaceutical Industry), 𝐚 𝐫𝐨𝐥𝐞 𝐫𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐨𝐯𝐞𝐫 𝟏𝟓 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐚𝐧𝐝 𝐚 𝐩𝐫𝐨𝐯𝐞𝐧 𝐭𝐫𝐚𝐜𝐤 𝐫𝐞𝐜𝐨𝐫𝐝 𝐢𝐧 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐡𝐢𝐠𝐡-𝐯𝐚𝐥𝐮𝐞 𝐡𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬.
- Designed and executed a comprehensive CSR and sustainable development roadmap that transformed corporate culture and reputation of my employers. This strategic focus earned the companies prestigious recognition, including the Golden Certificate for 'Top Responsible Big Company' for more than 5 consecutive years and awards for having the most engaged employees in the industry
Education
Master of Arts - Classical Philology And Modern Greek
Faculty of Arts
Aristotle University - Thessaloniki, Greece 04.2001 -
Master of Arts - Classical Philology And Modern Greek
Faculty of Arts, Masaryk University
Brno, Czech RepublicSkills
Public Policy & Regulatory Intelligence: Deep expertise in CZ/EU legislative and regulatory dynamics (especially healthcare)
Stakeholder Mapping & Influence: Proven ability to manage relationships with key stakeholders incl patient groups and NGOs
Advocacy & Coalition Building: Developing and leading patient advocacy programs to influence policy and market access
Corporate Reputation & CSR/ESG Strategy: Translating CSR goals into measurable, award-winning business and cultural outcomes
Crisis & Strategic Communications: Expertise in protecting brand integrity through effective external communication
Training & Facilitation/ Event Management/ Project Leadership/ Community Engagement / Cross – functional Collaboration
Software
Ministry of Health, Health Information and Statistic Institute (ÚZIS NZIS), EU Health Policy Platform, Eurostat, ECDC, WHO, TA registries, The World Bank Data, GBD etc
Work Preference
Work Type
Full TimeLocation Preference
HybridOn-SiteRemoteImportant To Me
Flexible work hoursHealthcare benefitsPersonal development programsStock Options / Equity / Profit SharingCareer advancementWork-life balanceCompany CultureWork from home optionWork Availability
monday
tuesday
wednesday
thursday
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