Martin Voříšek
Data Analyst / Digital Marketing Specialist
Benešov
Overview
11
11
years of professional experience
4
4
Languages
Work History
CRM Data Analyst
Kindred.
07.2024 - Current
- Optimized customer engagement strategies for L'Oréal using CRM platforms.
- Ensured data quality and consistency, managing large datasets for accurate reporting and analysis.
- Developed visual reports and dashboards to provide insights for key stakeholders.
- Analyzed web and ecommerce data, utilizing advanced data storage and querying solutions for efficient reporting.
SQL Back-end Support & Developer
Kindred.
04.2023 - 07.2024
- Provided SQL back-end support and development, managing workflows to collect data and generate insights on client usage of P&G products.
- Worked closely with clients to gather requirements and translate them into technical specifications for implementation.
- Debugged complex software issues, ensuring stable product releases and seamless integration of new features.
- Collaborated with cross-functional teams and participated in code reviews to maintain high-quality development standards.
CRM Data Analyst
Kindred.
04.2021 - 04.2023
- Optimized customer engagement strategies for L'Oréal using CRM platforms.
- Ensured data quality and consistency, managing large datasets for accurate reporting and analysis.
- Developed visual reports and dashboards to provide insights for key stakeholders.
- Analyzed web and ecommerce data, utilizing advanced data storage and querying solutions for efficient reporting.
Digital Marketing Specialist
Kindred.
06.2020 - 04.2021
- Managed digital advertising campaigns across platforms such as Google Analytics, Google Ads, Meta Business Manager, and LinkedIn Ads to drive brand visibility, traffic to websites, and boost ecommerce sales.
- Developed and implemented targeted strategies to optimize ad performance and maximize ROI.
- Analyzed campaign data to generate insights and refine strategies for better results.
- Collaborated with internal teams to ensure alignment of marketing initiatives with business goals.
RTB Specialist
Havas Group
01.2019 - 06.2020
- Managed real-time bidding (RTB) campaigns using platforms like Adform and DV360, optimizing ad spend to maximize campaign performance.
- Utilized Meta Business Manager for advertising on Facebook and Instagram, driving targeted traffic and increasing engagement.
- Developed and implemented bidding strategies to improve ad delivery efficiency and ROI.
- Analyzed campaign performance data and made adjustments to enhance targeting and reach.
- Collaborated with cross-functional teams to align RTB efforts with overall marketing objectives.
Social Ads Specialist
Wavemaker
03.2018 - 01.2019
- Led social media ad campaigns on Business Manager, driving engagement and strengthening brand presence.
- Managed Google Ads PPC campaigns to target high-value traffic and optimize ad spend efficiency.
- Tailored ad strategies to reach specific customer segments, improving ad relevance and impact.
- Analyzed performance data to adjust campaigns, ensuring continuous optimization and improved results.
Consulting Associate
E&Y
09.2013 - 12.2017
- Supported clients in identifying and solving complex business problems, focusing on improving operational efficiency and driving growth.
- Conducted data analysis and research to provide insights and actionable recommendations for business optimization.
- Assisted in developing and implementing strategies tailored to clients’ specific business goals and challenges.
- Collaborated with senior consultants and clients to ensure successful project delivery, meeting client expectations and deadlines.
Education
Statistics
University of Economics And Business
PragueSkills
Data/Business Intelligence Analytics, Digital Marketing, Statistics, Economics&Finance
Tools: SQL, Salesforce Marketing Cloud, Google Analytics, Excel&Google Sheets, BigQuery, Snowflake, Looker Studio, Tableau, PowerBI, R, HTML&CSS, Veeva, Meta Business Manager, Google Ads, DV360, Adform
Timeline
CRM Data Analyst
Kindred.
07.2024 - Current
SQL Back-end Support & Developer
Kindred.
04.2023 - 07.2024
CRM Data Analyst
Kindred.
04.2021 - 04.2023
Digital Marketing Specialist
Kindred.
06.2020 - 04.2021
RTB Specialist
Havas Group
01.2019 - 06.2020
Social Ads Specialist
Wavemaker
03.2018 - 01.2019
Consulting Associate
E&Y
09.2013 - 12.2017
Statistics
University of Economics And Business
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