MARKÉTA VÁŇOVÁ
Březová
Summary
Dynamic Marketing & Sales Strategist eager to join your team, offering extensive experience in launching and growing pharmaceutical brands. Expert in crafting strategic plans, innovative tactics, and fostering executive-level engagements for sustained customer loyalty and robust client relationship.
Overview
22
22
years of professional experience
Work History
BRAND LEAD RARE HEMATOLOGY CSE
Sanofi Specialty Care
08.2024 - Current
- Spearheaded comprehensive marketing initiatives for Rare Hematology Therapeutic area, encompassing Gaucher disease, ASMD, aTTP, CAD and emerging therapies.
- Directed strategic brand management across Multi-country organization (MCO), including meticulous planning and profit & loss accountability.
- Championed the successful implementation and monitoring of marketing strategies, ensuring robust performance and impact.
- Instrumental in fueling substantial growth within the Rare Disease sector, amplifying the franchise´s global footprint at both MCO and International levels.
BRAND LEAD RESPIRATORY CSE
Sanofi Specialty Care
12.2021 - Current
- Lead the DUPIXENT strategic planning, upstream/downstream marketing & brand promotions in the Asthma specialty therapeutic area for the Global Respiratory Franchise Business Unit
- Collaborate with the CSE (CZ, PL, IL, HU, RO, GR, and Partners Markets Europe (e.g., SK, BG, Baltic's, SL) affiliates to lead & develop the DUPIXENT global commercial brand plan & marketing strategy with an innovative multichannel creative campaign executed through sales promotions, Peer-to-Peer HCP medical education, KOL engagement, Congress promotions, Patient Advocacy & non-personal digital promotions to drive regional revenue goals
- Responsible for: Leadership and implementation of Brand Plan & Strategy Engagement excellence & Events organization; Support for Budget Process and regional A&P; Support of Market access
- Launch readiness; Marketing trainings / competitive readiness
INTERNSHIP
Sanofi Germany
06.2023 - 12.2023
- Responsible for preparation of Marketing Materials and Campaign in Dupixent EoE
SENIOR FIELD PRODUCT MANAGER IMMUNOLOGY
Sanofi Genzyme
02.2019 - 11.2021
- Responsible for launch and marketing of Kevzara and Dupixent
- Led the Kevzara & Dupixent brand strategy, competitive planning & downstream promotions of an integrated multichannel HCP & Patient marketing campaign to consistently exceed brand revenue targets
- Success full launch of Kevzara (Rheumatology) in the Czech Republic - Awarded with 'Best Global Launch Award.'
- Dupixent Launch in Atopic dermatitis - candidate for 'Best Global Launch Award' (top 3)
- Business development of Respiratory indication
- Pre -launch of Dupixent in Asthma
BRAND MANAGER DERMATOLOGY
Novartis s.r.o
10.2016 - 01.2018
- Responsible for Re-launch of Cosentyx in Dermatology
- Successfully re-launched Cosentyx by leading the development & execution of the HCP & Patient tactical launch plan through an innovative multi-channel creative campaign, promotional sales materials, Peer-to-Peer HCP medical education, KOL engagement, Congress promotions, Patient Advocacy
MARKETING MANAGER CEE
Erba Lachema (Erba Mannheim Group)
05.2013 - 06.2014
- Extended responsibility for sales of other product groups (biochemistry, critical care)
- Coordinating of local distributors in CEE and Country Managers (PL, RO, UA)
- Active preparation of Pricing & Tenders
- September 2013 - Launch of Trinity Biotech HPLC instrument on Czech and Slovak market
- Implementing and supporting the Pre- Launch of Trinity HPLC instrument on Russian market October 2013
- Responsible for Congress promotion and organization of Medica Dusseldorf 2013 booth (Erba Mannheim)
- Leading the Customer Service department and Management of team of 3 service engineers and 2 product specialists
PRODUCT MANAGER HEMATOLOGY AND BIOCHEMISTRY INSTRUMENTS
Erba Lachema (Erba Mannheim Group)
08.2012 - 05.2013
- CEE (incl
- Russia) Responsibility for sales result in field of hematology and biochemistry instruments
- Responsible for: marketing mix, marketing materials, web page annual sales plan, forecast, plan update coordination of local distributors cooperation with Country Managers
- Actively preparing pricing & tenders
- Distributor sales force training, end user's trainings
- Pre- launch and launch of new products
REGIONAL MANAGER
Abbott Molecular
10.2010 - 08.2012
- Responsibility for sales results in field of molecular diagnostics in CZ, SK, HU
- Responsible for management of Czech AM Office, coordination of distributors in SK and HU, launching new products, actively creating pricing & tenders
- Leading key account management and marketing events
- Preparation of marketing materials marketing mix; distributors in SK, HU user´s meetings and hand´s on workshops; distributor sales force training
- Responsible for annual sales plan, forecast, plan update
KAM
ROCHE s.r.o
01.2006 - 10.2010
- Key Account Manager Hemato-oncology
- Responsible for sales of MabThera & Neorecormon)
- Internal development project in dermatology marketing (Roferon)
MEDICAL REPRESENTATIVE PRIMARY CARE
BRISTOLMAYERS SQUIBB
01.2005 - 01.2006
SALES REPRESENTATIVE OTC
ZENTIVA
01.2004 - 01.2005
INSIDE SALES REPRESENTATIVE
OskarMobil (VODAFONE)
01.2003 - 01.2004
Education
Artificial Intelligence in Marketing
University of Virginia
USA05-2024
MASTER DEGREE - BIOLOGY & CHEMISTRY
Charles University in Prague
Czech Republic06-2004
High School -
První České Gymnázium, K.Vary
06-1998
Skills
- Product launches
- Brand Strategy Development
- Cross-Cultural Marketing Expertise
- Strategic Sales Management
- Strategic Business Development
- Innovative Advertising Strategies
- Account Relationship Development
- Client-Focused Selling
- Integrated Marketing Strategies
Languages
Czech
Native language
English
Proficient
C2
German
Advanced
C1
French
Intermediate
B1
Russian
Elementary
A2
Personal Information
Title: Mgr.
Hobbies and Interests
- Art History
- Yoga
- Skiing
Training
- CIMA A, 06/10
- Miller-Heiman Consultative Selling Skills, 06/10
- Miller-Heiman Strategic Selling, 06/10
- Marketing planning excellence, Roche Basel, 06/10
Internship
Internship, EOE GIG, Sanofi Germany, Berlin, 06/23, 12/23, Responsible for preparation of Marketing Materials and Campaign in Dupixent EoE.
Timeline
BRAND LEAD RARE HEMATOLOGY CSE
Sanofi Specialty Care
08.2024 - Current
INTERNSHIP
Sanofi Germany
06.2023 - 12.2023
BRAND LEAD RESPIRATORY CSE
Sanofi Specialty Care
12.2021 - Current
SENIOR FIELD PRODUCT MANAGER IMMUNOLOGY
Sanofi Genzyme
02.2019 - 11.2021
BRAND MANAGER DERMATOLOGY
Novartis s.r.o
10.2016 - 01.2018
MARKETING MANAGER CEE
Erba Lachema (Erba Mannheim Group)
05.2013 - 06.2014
PRODUCT MANAGER HEMATOLOGY AND BIOCHEMISTRY INSTRUMENTS
Erba Lachema (Erba Mannheim Group)
08.2012 - 05.2013
REGIONAL MANAGER
Abbott Molecular
10.2010 - 08.2012
KAM
ROCHE s.r.o
01.2006 - 10.2010
MEDICAL REPRESENTATIVE PRIMARY CARE
BRISTOLMAYERS SQUIBB
01.2005 - 01.2006
SALES REPRESENTATIVE OTC
ZENTIVA
01.2004 - 01.2005
INSIDE SALES REPRESENTATIVE
OskarMobil (VODAFONE)
01.2003 - 01.2004
Artificial Intelligence in Marketing
University of Virginia
MASTER DEGREE - BIOLOGY & CHEMISTRY
Charles University in Prague
High School -
První České Gymnázium, K.Vary
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