Marina Martini
Prague
Summary
Dedicated Marketing Executive adept at creating dynamic branding campaigns. Knowledgeable in Gaming Industry. Successful career history comprising more than 7 years.
Overview
11
11
years of professional experience
Work History
Head of Marketing
BizBet
01.2024 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Established strong relationships with key industry influencers to elevate brand reputation.
- Developed an effective marketing budget, ensuring optimal allocation of resources for maximum return on investment.
- Led a team of marketing professionals for successful product launches and promotions.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Head of Affiliate and Acquisition
1xbet
09.2022 - Current
- Manage the Affiliate Team for Tier1 / Latam / Asia
- Lead the execution of the brands acquisition strategies for the Casino and Sportsbook
- Manage the team to ensure they are hitting acquisition targets and increasing ROI
- Launching the Affiliate team new strategy, opening new GEOs and markets
- Providing full online/offline strategy
- Monitoring CPL/CPA/ARPU/LTV - GGR/NGR for each region
- Preparing reports for other departments, on a weekly and monthly basis
- Attending specialized events and conferences.
Head of Affiliates
Xproad Network
01.2019 - 08.2022
- Leading and growing up 5 international teams ( 35+ people) from all over the world remotely
- Systematical growth 150% + revenue in key metrics every year
- Build and maintain customer relationship on order to make beneficial cooperation for both side
- Exploring new verticals, business models and investment opportunity
- Representing company to our current or future partners at industry events
- Increasing Key metrics (ROI, addpu, arppu, Revenue and etc)
- Monitor data trends and analyse affiliate performance to measure effectiveness and profitability
- Leading 5 departments remotely: Revshare aquisition - mostly working with bloggers and influencers, CPX - traffic aquisition Google/FB/ in - App campaign launch, Influencers - Instagram / Tik Tok / TakaTaka / Snapchat / Youtube campaigns launch and content production with optimization of ROI -External Venders - media agencies, Marketing support - webviews production, push notification for apps, user friendly apps.
Affiliate Team Leader
Faunus Network
10.2017 - 11.2019
- Negotiates deals with direct publishers, advertisers, agencies and networks
- Leading the team in charge of Asia, Europe, Latam and DACH markets with 15+ people in 3 different offices ( Kiev, Moscow and Prague )
- Daily report to C - level, checking ROI and analyzing KPI
- Setting the KPI goals on a monthly/quarterly basis
- Involved into recruiting new team members
- Attend industry event and keep looking for new possibilities for launching new products.
Affiliate Account Manager
Faunus Group
05.2016 - 11.2017
- Main responsibilities were to communicate daily with Affiliate networks, manage internal and external stakeholders and focus on achieving KPI's and ROI
- Looking for new potential collaborations with Affiliates / Networks and Media teams
- Analyse ROI in order to ensure commercial viability and performance maximisation
- Developing strategic Marketing initiatives for KEY Affiliates account
- Optimising campaigns base on CR and PV for the best results in CPA/CPL/CPI/CPC model
- Participating international conferences in order to promote the brands and products, and to propose new marketing solutions to potential clients.
Head of CIS and Eastern Europe Sponsorship Department
TBM Evolution Group
12.2013 - 10.2016
- Leading sales team
- Producing special sales training
- Leading development of Professional training
- Providing clear and succinct reports for the CEO - Negotiations with clients
- B2B/ B2C sales.
Education
Bachelor Degree of Art - International Relations & Diplomacy (IRD) Specialisation: International Law
Anglo - American University in Prague
07.2012
Skills
- Advertising Campaigns
- Mobile marketing
- CRM Management
- Product marketing
- Marketing Analytics
- Strategic Marketing
- Training and mentoring
Languages
English
Russian
Czech language
Croatian
Timeline
Head of Marketing
BizBet
01.2024 - Current
Head of Affiliate and Acquisition
1xbet
09.2022 - Current
Head of Affiliates
Xproad Network
01.2019 - 08.2022
Affiliate Team Leader
Faunus Network
10.2017 - 11.2019
Affiliate Account Manager
Faunus Group
05.2016 - 11.2017
Head of CIS and Eastern Europe Sponsorship Department
TBM Evolution Group
12.2013 - 10.2016
Bachelor Degree of Art - International Relations & Diplomacy (IRD) Specialisation: International Law
Anglo - American University in Prague
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