MARIAMI KIRVALIDZE
Mass Communication Specialist
Summary
Proven expertise in managing large-scale audiences, optimizing brand messaging, and leveraging digital platforms for maximum impact. Adept at developing and executing high-level communication strategies, resolving client challenges, and producing content that drives engagement and strengthens brand loyalty. Skilled at fostering long-term relationships and ensuring the delivery of consistent, high-quality communication across all channels.
Overview
5
5
years of professional experience
3
3
Languages
Work History
Pangea Digital - Customer Care Specialist
Radio Free Europe / Radio Free Liberty
09.2023 - Current
- Providing ongoing support and training for all Pangea Digital products to assist users in fulfilling broadcasting objectives.
- Working closely with Product, Design, QA, and Development teams to be the Voice of the Customer during sprint/release planning and reviews.
- Constantly looking for ways to be more effective and responsive in supporting our users.
- Maintaining the documentation/knowledge database of all Pangea Digital Team Products.
- Building trust and product satisfaction with Pangea's users.
- Delivering prompt and professional solutions for customer inquiries via phone, email, online chat, etc.
- Working with customer tickets: taking responsibility over existing and assigned tickets, updating them, gathering customer feedback, etc.
- Analyzing bugs and incoming requests. Reporting on incoming requests and their initial analysis, determining issues' communication, users, types, urgency, etc.
- Taking ownership of customer issues to follow-up on outstanding requests and escalating issues when necessary.
- Guiding and interacting with end users daily to understand their needs and requirements.
- Troubleshooting, analyzing, and collaborating internally with all relevant Pangea teams to ensure a smooth, efficient understanding of users' needs.
- Enabling clear communication with Product Managers and others to report bugs and issues.
- Responsible for collaborating and distributing release notes.
Digital Marketing & Social Media Manager
Freelance
01.2020 - Current
- Social Media Management: Developed and managed content for multiple platforms (Instagram, Facebook, TikTok, LinkedIn) to drive engagement and brand awareness.
- Digital Advertising: Created and optimized paid ad campaigns (Facebook, Instagram, Google Ads) to increase traffic and conversions.
- Content Creation: Produced high-quality graphics, videos, and copy using Adobe Suite, Canvas, and Final Cut Pro for social media, websites, and ads.
- SEO & SEM: Implemented on-page and off-page SEO strategies, improving organic search rankings and enhancing paid search performance.
- Analytics & Reporting: Monitored and analyzed campaign performance using Google Analytics and platform insights, providing actionable insights for clients.
- Email Marketing: Designed and managed email campaigns using tools like Mailchimp, achieving high open and click-through rates.
- Brand Strategy: Developed and executed brand strategies, ensuring consistency and growth across digital channels.
- Project & Client Management: Collaborated with clients to define objectives, manage deliverables, and ensure timely project completion.
Social Media Manager
Dergi Praha
10.2024 - 03.2025
- Develop and execute social media strategies to enhance brand visibility and customer engagement across Facebook, Instagram, and TikTok.
- Shoot and create high-quality content (photos, videos, and reels) that aligns with restaurant promotions and brand identity.
- Design and create graphics, including stickers, announcements, and promotional materials using Canvas to support social media campaigns.
- Edit and design visual content to ensure consistency in branding and messaging across all platforms.
- Schedule and publish social media posts, maintaining an active and engaging online presence.
- Manage and coordinate staff for content shoots, ensuring smooth operations and timely completion of projects.
- Monitor and engage with customer interactions, responding to messages and comments to foster positive relationships with followers.
- Analyze social media performance using insights to refine content and optimize engagement strategies.
- Plan, organize, and manage events, including private parties, corporate functions, and seasonal promotions.
- Collaborate with internal teams to ensure flawless event execution and meet client expectations.
- Oversee event logistics, including vendor coordination, catering, and entertainment.
- Promote events on social media platforms using organic content to boost awareness and attendance.
- Provide on-site event management, addressing any issues that arise to ensure smooth operations.
Public Relations Manager
MD LAB
01.2021 - 01.2023
- Client & Sales Support:
Partnered with Sales Managers to address client inquiries and provide timely, accurate responses.
Assisted in crafting tailored communication strategies, enhancing client satisfaction and retention.
Supported Sales teams by delivering up-to-date product and service information. - Relationship Management:
Built and maintained strong relationships with corporate clients, ensuring their needs were met and exceeded.
Proactively engaged key clients to foster loyalty and identify new opportunities for collaboration. - Event & Conference Coordination:
Coordinated logistics and supported Conference and Service Teams in the promotion and execution of high-profile industry events.
Managed client communications and ensured consistent messaging across all event materials. - Social Media & Digital Strategy:
Monitored social media trends and implemented strategies to increase online engagement and brand visibility.
Analyzed social media performance, optimizing campaigns to drive traffic and meet key performance metrics. - Media Relations & PR Campaigns:
Developed and maintained relationships with media outlets, ensuring consistent, positive coverage of the company.
Wrote and distributed press releases, media kits, and content to promote company news and initiatives. - Marketing & PR for New Products:
Led PR and marketing campaigns for the launch of new products, services, and company initiatives.
Created compelling messaging and promotional strategies to target relevant audiences and increase brand awareness. - Content Creation & Crisis Communication:
Wrote engaging content for press releases, newsletters, and digital platforms, ensuring alignment with brand voice.
Assisted in the creation of crisis communication strategies, managing sensitive issues and protecting the company's reputation. - Reporting & Analytics:
Provided regular performance reports on PR campaigns, social media initiatives, and client engagement, using analytics to improve strategies.
Education
Bachelor of Arts - International Studies
Empire State University
Remote 04.2001 -
Bachelor of Science - Communication And Mass Media
University Of New York
Prague 04.2001 -
Skills
- Customer Success & Technical Support
Delivering prompt, professional multi-channel support and training to optimize user satisfaction and retention
- CRM & Email Marketing Campaigns
Designing and automating email campaigns with tools like Mailchimp to drive engagement and retention
- Event Planning & Execution
Coordinating logistics, communications, and branding for industry conferences and promotional events
- Public Relations & Media Outreach
Building media relationships, writing press releases, and securing coverage to boost brand credibility
- Project & Client Management
Managing timelines, deliverables, and communication across multiple clients and campaigns simultaneously
- Content Creation (Graphics, Video, Copywriting)
Crafting engaging visuals and copy using Adobe Suite, Canva, and Final Cut Pro to support marketing objectives
- SEO & SEM Implementation
Driving organic and paid growth through strategic keyword optimization, link building, and search marketing
- Data Analysis & Performance Reporting
Leveraging tools like Google Analytics and platform insights to track KPIs and refine marketing strategies
- Paid Digital Advertising (Meta, Google Ads)
Creating, managing, and optimizing performance-driven ad campaigns to increase traffic, leads, and conversions
- Social Media Strategy & Content Management
Developing and executing high-impact content strategies across Instagram, Facebook, TikTok, and LinkedIn
- Cross-Functional Collaboration
Liaising with Product, QA, Design, and Dev teams to drive product improvements and elevate user experience
- Customer Success & Technical Support
Delivering prompt, professional multi-channel support and training to optimize user satisfaction and retention
Timeline
Social Media Manager
Dergi Praha
10.2024 - 03.2025
Pangea Digital - Customer Care Specialist
Radio Free Europe / Radio Free Liberty
09.2023 - Current
Public Relations Manager
MD LAB
01.2021 - 01.2023
Digital Marketing & Social Media Manager
Freelance
01.2020 - Current
Bachelor of Arts - International Studies
Empire State University
04.2001 -
Bachelor of Science - Communication And Mass Media
University Of New York
04.2001 -
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