Manuela Lica-Ionescu
Brand Manager At Bonami
Prague
Summary
Experienced in brand strategy, market analysis, and project management within a fast-paced environment. Seeking to transition into a new field leveraging expertise in strategic planning and team leadership to drive success. Proven ability to adapt to diverse roles, confident in capability to contribute to organizational growth.
Overview
18
18
years of professional experience
20
20
years of post-secondary education
4
4
Languages
Work History
Brand Manager for Bonami.ro
Bonami.cz, A.s.
Prague, The Capital
08.2016 - Current
- PR strategy & coordination
- Influencer marketing, strategy & coordination
- Negotiating contracts, terms and conditions for partnerships
- Managing budget
- Web check & suggest improvements
- Partnering with other brands
- Plan local marketing incentives
- Plan local content for IMP
- Monthly business update - reporting of sales, incentive results, cooperations, projects etc
- Yearly/ Bi-yearly country analysis (SWAT, Spider graph etc.)
- Yearly pricing analysis
- Monitor competitors
- Monitor important e-commerce changes/ trends
- Monitor local/ global events affecting our business
- Leadership: Lead RO product copy team
- Lead meetings
- Improve processes
- Evaluate performance
- Training team members
Intercompany Analyst
Johnson & Johnson
Prague, The Capital
12.2015 - 07.2016
- Processing of Intercompany invoices
- Data analysis
- Reporting
AP/ T&E Analyst
Mallinckrodt Pharmaceuticals
Prague, The Capital
07.2014 - 11.2015
- AP invoice processing
- Reporting.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
GISA Pricing Master Data Specialist
Anheuser-Busch InBev
Prague
06.2013 - 06.2014
- Setting the prices and discounts of AB InBev's finished goods for German, Austrian and Swiss markets
- Being responsible for the transition of the GEAUCH Pricing process from BSC Budapest to BSC Prague without any disruption caused for the business
- Mapping the E2E process and creating action logs to improve it
- 2 weeks of training in Budapest and 1 week in Bremen
- Reporting and analyzing all the pricing data on a quarterly and half yearly basis
- Implementing the MICS and working closely with the project team in order to create Macros for a faster and more easier upload
- Working closely with the invoicing team to reissue invoices with the correct pricing, after successfully reupdating the pricing master data
- Took ownership in correcting all the prices and discount conditions for the largest german wholesaler - which had never been successfully done before
- Analyzing wrong invoices for the biggest customer and calculating the CN for 2012-2013, which had a major financial impact for the company
- Provided training on the process to Invoicing Team, Customer Master Data Team and Order Taking Team to reach a proactive way of working and improve the processes and customer satisfaction
- Provide all necessary reports, documentation and being the key contact during internal and external Audit
- Brewery visits in Munchen and Bremen
- Received rewards and recognitions for H2 top performance and the WOW Award for successfully cleaning the portfolio of the biggest customer
EMEA Compliance Finance Coordinator
GENPACT
Cluj Napoca
12.2011 - 06.2013
- Company Overview: Working for a worldwide leader in orthopedics (the world leader in muscularskeletal health)
- Working for a worldwide leader in orthopedics (the world leader in muscularskeletal health), being responsible for the outsourcing of the process from Clients Switzerland site to Genpact's Romanian site
- 5 weeks of intensive training in Switzerland on Vendor Master Data and Invoicing Royalty Vendor Expenses and Engagement Orders
- Provided training in Romania, in order to build a successful team, which got the best feedback from the client
- Rated TOP 20 Genpact Employee after only 6 months for 'Exceeding Expectations'
- Provide assistance and information to Hospital and Physician Practice Administrative teams in EMEA region (Europe, Middle East and Africa), regarding contracts and contracting policies and procedures
- Working closely with Contract Administrators to monitor contract status and workflow; conduct research to ensure contract compliance with corporation and facility policies and procedures
- Strong analytical and organizational skills necessary to assess compliance with health care rules and regulations related to physician contracts, fair market value (FMV), overall effectiveness and compliance of contract related systems/processes, identify issues, develop effective reports for review and monitoring, as well as support staff and management in their resolution
- Review and assure 100% accuracy in invoicing and approvals for the invoices received from the Healthcare Professionals (HCPs)
- Assure the Compliance Policy of reimbursement for travel expenses, as well as compensation for travel time and service time of the EMEA HCPs are met
- Run weekly Payment reports, send out Credit Notes and prepare a monthly Accrual List of the pending Travel Expenses
- Develop great a relationships with Hospital and Physician Practice Administrative teams and keep the good a business relationship with EMEA HCPs
- Internal Genpact award and recognition for great results
- Working for a worldwide leader in orthopedics (the world leader in muscularskeletal health)
Junior Operational Administrator
ING Insurance Central Europe, Shared Centre Europe
Cluj-Napoca
06.2010 - 08.2011
- Processing termination and surrendering requests
- Built strong relations with the insurance agents and also with the call center from Czech Republic and Slovakia
- Got the backlog in processing the clients requests down: from 9 days to zero
- Built strategies and implemented new control processes in getting down the error percentage of the team, in processing the requests
- Kept the clients needs and satisfaction as a prior focus
- Was chosen on the team that helped the rollback from Cluj-Napoca back to Prague, when the SSC project was called off
- Trained, helped and supervised the new operators in Prague to process the requests for over two months - built a new team
Design Consultant
BoConcept A/S
Bucharest
02.2010 - 06.2010
- Consulting clients in designing their homes and choosing their furniture
- Creating 3D simulations of our products in their space
Technical Drawer
S.C. 2000 LCH S.R.L.
Bucharest
02.2009 - 08.2009
- Designing, make Blueprints, necessary documentation, keep in touch with clients
Technical Drawer
NBC Architect
Bucharest
02.2008 - 06.2008
- Designing, make Blueprints, necessary documentation, keep in touch with clients
Technical Drawer
Moka Studio Design
Bucharest
09.2006 - 02.2008
- Designing, make Blueprints, necessary documentation, keep in touch with clients
Education
Bachelor's degree - Urbanism-Landscape
University of Architecture and Urbanism "Ion Mincu"
01.2003 - 01.2009
Highschool - undefined
National College "Spiru Haret"
01.1999 - 01.2003
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"Hose Marti" Primary School
01.1991 - 01.1999
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Primary School in Prague-Czech Republic
01.1992 - 01.1994
Skills
- Brand strategy & management
- Marketing communications
- Competitor analysis
- Reporting & Analysis
- Media planning
- Staff coaching
- Influencer marketing
- Promotional planning
- Partnership development
- Analytics reporting
Currentposition
Brand Manager, Bonami.ro, Prague, The Capital, Czech Republic, 08/01/16, Present, 8 years
Timeline
Brand Manager for Bonami.ro
Bonami.cz, A.s.
08.2016 - Current
Intercompany Analyst
Johnson & Johnson
12.2015 - 07.2016
AP/ T&E Analyst
Mallinckrodt Pharmaceuticals
07.2014 - 11.2015
GISA Pricing Master Data Specialist
Anheuser-Busch InBev
06.2013 - 06.2014
EMEA Compliance Finance Coordinator
GENPACT
12.2011 - 06.2013
Junior Operational Administrator
ING Insurance Central Europe, Shared Centre Europe
06.2010 - 08.2011
Design Consultant
BoConcept A/S
02.2010 - 06.2010
Technical Drawer
S.C. 2000 LCH S.R.L.
02.2009 - 08.2009
Technical Drawer
NBC Architect
02.2008 - 06.2008
Technical Drawer
Moka Studio Design
09.2006 - 02.2008
Bachelor's degree - Urbanism-Landscape
University of Architecture and Urbanism "Ion Mincu"
01.2003 - 01.2009
Highschool - undefined
National College "Spiru Haret"
01.1999 - 01.2003
undefined
Primary School in Prague-Czech Republic
01.1992 - 01.1994
undefined
"Hose Marti" Primary School
01.1991 - 01.1999