Lucie Hanáková
Prague 6
Summary
As a dynamic marketing leader with over 7 years of experience in the Medical Device market, have a proven track record of successfully managing product launches that boosted brand awareness and generated qualified leads. Sales growth outpaced the market, demonstrating ability to drive results. Personally recruited and designed development plans for marketing team members, fostering their growth and contributing to overall team success. Experienced in orchestrating online and print campaigns, which strengthened partner relations and increased market penetration. Well-versed in SEO content creation, social media audience engagement and brand management.
Lastly, established clear target objectives for the marketing team, ensuring alignment with organizational goals.
Overview
18
18
years of professional experience
1
1
Language
Work History
Marketing Leader
Solventum
1 2019 - Current
- Established development plans for diversified marketing team and motivated junior and mature team members.
- Contributed to 59 M $ Sales, growing faster than market
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Collaborated with cross-functional teams.
- Supervised impactful Product launches, Integrated campaigns design, Digital campaigns brief.
- Improved overall marketing ROI by closely monitoring campaign analytics and adjusting strategies accordingly.
- Leading Way-to market model change that resulted margin expansion and sales plan overachieving
- East Europe and South East Europe Regional responsibility
Marketing Leader
Solventum
01.2016 - 01.2019
- Marketing team leadership and change management adoption during forming region of three countries.
- By focusing on growth programs execution achieved growth and market penetration by stealing customers from competition and achieving $11.5 million representing 18% sales growth rate.
- Established and managed relationships with external data providers and research vendors.
- Generated reports to support development and implementation of marketing plans.
Strategic planning manager
3M Corp.
01.2013 - 01.2016
- Established Strategic planning rhythm for all business units, ensuring alignment with organizational goals. By designing clear plan supported by relevant market data achieved gaining support and investment approved by top management.
- Additionally, implemented integrated marketing planning approach, gathering data insights on market trends and external factors that directly impacted successful achievement of sales goals. Designing doable and realistic plans supported business units penetrate markets and focus on vital few.
- Active participation as member of worldwide team further increased visibility of subsidiary, contributing to positive outcomes for CEO and Board of Directors.
Digital projects management
3M Corp.
01.2009 - 01.2013
- Digital content enhancement, Online marketing campaigns, PPC, SEO, Analytics
- Global Award for Pocket projector launch, achieved highest conversion rate.
Sales and Marketing manager
3M Corp.
01.2006 - 01.2009
- Consumer and Office Business Group, FMCG; B2C, B2B
- Responsible for 5 MM USD sales, P&L responsibility, +20% growth of brands Post-it, Scotch
- Consolidated team after significant restructuring action, revision of merch plans.
Education
Master Degree - Marketing and Management
VŠFS University
PragueBusiness Academy
PragueSkills
Leadership and change adoption
undefinedWebsites
Key Certifications
- Situation Leadership Model
- The 7 Habits of Highly Effective People
- Strategic Management
- Six Sigma Green Belt /Project management
Awards
Digital campaign design, Oncology market, lead generation
Timeline
Marketing Leader
Solventum
01.2016 - 01.2019
Strategic planning manager
3M Corp.
01.2013 - 01.2016
Digital projects management
3M Corp.
01.2009 - 01.2013
Sales and Marketing manager
3M Corp.
01.2006 - 01.2009
Marketing Leader
Solventum
1 2019 - Current
Master Degree - Marketing and Management
VŠFS University
Business Academy
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