Lana Novytska

• Leading global B2B sales and distribution for food supplements and medical devices, managing partner networks across Africa and Americas(LATAM).
• Developed and executed tailored marketing and market entry strategies per region to drive visibility and engagement.
• Implemented structured training programs to upskill sales teams and improve closing rates.
• Conducted market and competitor analysis to identify growth opportunities and positioning advantages.
• Streamlined post-production and distribution processes for cost efficiency and speed to market.
• Focused on building and maintaining strategic partnerships with distributors, ensuring long-term alignment with company goals.

Accomplishments: Expanded distribution network in priority LATAM markets, established scalable B2B sales channels, and strengthened operational processes to support revenue growth potential under regulatory constraints. Revenue growth from 0 to 2 million Euro.

• Define the sales strategy and roadmap of the products/services line in Europe, the US and Asia
• Managing full lifecycle sales process which includes, identifying and initiating new sales opportunities by prospecting new clients and leveraging off existing client relationships, sales presentations and contract negotiations in automotive industry.
• Driving growth of the cyber security product to B2B, profitability and company value and execution of the plan
• Acquisition of new business opportunities across automotive sector(OEMs and Tier-1 Suppliers by providing high-value offers in the field of employee benefits
• Maintaining a good relationship with the CISO or Purchasing management across all industries
• Aligning resources to achieve key business goals
• Creating and developing a comprehensive company profile, including creating presentations and providing relevant documentation to customers.
• Reporting updates to the CEO and group stakeholders regarding progress on strategic goals
• Building strategic partnerships and relationships with customers and prospects

Accomplishments: Successfully organizing participation in IT-SA and ES-CAR conferences, as well as securing partnerships with notable Tier-1 Suppliers of automotive industry worldwide.

• Spearheaded the development and market positioning of a Dynamic Pricing Application for retailers across FMCG, Pharma, Drugstores, and DIY sectors.
• Managed the full sales process from initial client contact through to contract signing, ensuring a smooth transaction flow.
• Led and administratively managed the ADR team (3–4 members), providing guidance to achieve sales targets.
• Collaborated with the Marketing Department to plan and execute marketing initiatives across target territories.

Accomplishments: Established successful partnerships with 30% of the largest retail chains within assigned territories, significantly expanding market presence and product adoption.

• Leading role in actively drive the company revenue development, particularly via new business development and client wins, as well as developing existing accounts.
• Strategically identify and evaluate new business opportunities, both within core verticals or within ancillary sectors.
• Set the goals and strategies for the Sales and Marketing function including: key performance metrics, evolution of the sales model, prospect targeting and existing customer relationship development, exhibitions.
• Work with the Suppliers as well as with Distributors, in understanding the scope and commercial viability for each project.
• Developed pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth.

Accomplishments: Building a network of distributors in major cities across the Arabic World and creating a list of reliable suppliers in the EU and CIS. Resulting in an increase of the company's revenue to 5 million USD.

• Developed and implemented export strategies to expand market reach and increase international sales, resulting in enhanced brand visibility.
• Coordinated logistics for export shipments, ensuring compliance with international regulations and timely delivery of goods.
• Conducted market research to identify emerging trends and potential new markets, facilitating informed decision-making for product launches.
• Trained and mentored team members on export procedures, fostering a knowledgeable workforce capable of managing complex transactions.
• Negotiated contracts with international distributors to secure favorable terms and strengthen partnerships in key regions.
• Monitored compliance with trade regulations and documentation requirements, minimizing risks associated with international trade practices.
• Managed full-cycle export operations, including market analysis, distributor selection, and compliance with international trade regulations.
• Built and nurtured strong relationships with key distributors and partners, ensuring sustainable growth and alignment with company goals.
• Collaborated closely with production, marketing and finance teams to align supply capabilities with demand, optimizing profitability and cash flow.
• Led contract negotiations and pricing strategies, adapting to market conditions while maintaining competitive positioning.
• Identified and capitalized on market trends to drive product positioning and expansion opportunities.
  Accomplishments: Implemented a private label strategy, innovative for both the company and the market at the time, which enabled the company to become one of the top 3 alcohol exporters in Ukraine.