Kryštof Kocánek

• Exploring and implementing AI solutions – including Vertex AI Studio by Google
• Owning the planning and coordination of internal campaigns across 20+ markets—from task assignment to flawless execution, always aligned with brand strategy.tegy.
• Working with reporting tools (Looker Studio, Metabase) to monitor channel performance across markets.
• Managing communication with external partners (e.g., Glami, RTB House) to optimize performance and strengthen collaboration.
• Project management (Slack + Asana) – overseeing timelines, deliverables, and ensuring smooth cross-team coordination.
• Optimizing workflows and processes to maximize efficiency in campaign execution and resource management.

• Combining sub-disciplines of online marketing, such as SEO, PPC, Analytics, Social Media, and Creative, to create tailored solutions.
• Delivering demonstrable results, with a focus on measurable outcomes.
• Building transparent partnerships with clients, ensuring clear communication, and mutual understanding.
• Addressing client needs in a comprehensive, coordinated, and thoughtful manner.
• Seeing the work through to completion, and providing support for implementation.

Prior to this position, I worked at Petr Čech Sport company for another 3 years

— starting as a Sport Marketing Intern (07/2019), progressing to Marketing

Specialist (02/2020), and later becoming Marketing & Communications

Manager.

• Partnership Development: Acted as the main point of contact for partners

before events and maintained year-round communication to build strong

relationships.

• Ensure fulfillment of all contract requirements and seek new partnerships for

events.

• Budget Management and Promotion: Work with a budget to set up online and

offline campaigns and overall communication.

• Experience with setting up email campaigns and handling various suppliers.