Katerina Murani
Praha
Summary
Passionate in marketing professional with a history of meeting company goals utilizing consistent and organized projects.
Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Results-oriented and collaborative bringing expertise in brand management and loyalty/retention engagement.
Ready to help achieve company goals.
Overview
15
15
years of professional experience
Work History
Manager, Loyalty Programs
Philip Morris International Inc.
01.2020 - Current
- Increased customer loyalty by developing and implementing innovative programs and strategies.
- Managed cross-functional teams to design, execute, and maintain tailored loyalty campaigns for various customer segments.
- Analyzed data from customer interactions to identify trends, preferences, and areas of improvement in the loyalty program offerings.
- Implemented new technologies to better track customer engagement with loyalty programs and provide personalized experiences for members.
- Worked closely with finance teams to establish budgets and forecast revenue growth associated with the company''s loyalty offerings.
- Managed relationships with external partners
- Developed annual operating plans for the department, including setting objectives and monitoring progress throughout the year. Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Used customer feedback to improve existing programs, ensuring that offerings remained relevant and appealing amidst changing market conditions.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
E-Commerce Manager
GrandOptical
10.2018 - 12.2019
- Led cross-functional teams to successfully launch new e-commerce platforms, increasing market reach and brand recognition.
- Developed comprehensive project plans and timelines, ensuring timely delivery of e-commerce projects.
- Enhanced user experience with intuitive site navigation, compelling product descriptions, and visually appealing design elements.
- Oversaw the creation of high-quality visual assets for use across digital platforms, enhancing brand identity and consumer engagement.
- Established a comprehensive social media strategy to promote products and interact with customers in real-time, driving brand loyalty.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
E-Commerce Manager
Douglas
09.2017 - 09.2018
- Led cross-functional teams to successfully launch new e-commerce platforms, increasing market reach and brand recognition.
- Developed comprehensive project plans and timelines, ensuring timely delivery of e-commerce projects.
- Improved website functionality and performance through thorough testing, optimization, and bug resolution.
- Coordinated with marketing teams for effective online campaigns, driving sales growth and boosting revenue.
- Managed budgets and resource to maximize ROI
- Implemented data-driven analytics tools to track customer behavior patterns on the website, optimizing targeting efforts for better conversion rates.
- Trained team members in best practices for managing e-commerce projects, leading to increased efficiency throughout the organization.
- Evaluated competitor strategies regularly to inform decisions on pricing models and promotional activities in the e-commerce space.
Marketing Manager
LG Electronics Inc
02.2012 - 08.2017
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness..
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Marketing Executive
Datart
11.2008 - 01.2012
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Leveraged data-driven insights and customer feedback to continuously refine marketing strategies for optimal results.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
Education
High School Diploma -
Business School Jablonského
Prague, Czechia06.1998
Skills
- Marketing strategy
- Project management
- Program development
- Relationship building
- Budget management
- Digital marketing
- Cross-functional collaboration
- Customer segmentation
- Customer retention
Timeline
Manager, Loyalty Programs
Philip Morris International Inc.
01.2020 - Current
E-Commerce Manager
GrandOptical
10.2018 - 12.2019
E-Commerce Manager
Douglas
09.2017 - 09.2018
Marketing Manager
LG Electronics Inc
02.2012 - 08.2017
Marketing Executive
Datart
11.2008 - 01.2012
High School Diploma -
Business School Jablonského
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