Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Kamila Palo

Kamila Palo

Praha 9,Czech Republic

Summary

Experienced in segment marketing and loyalty programs, having customers always in the centre. Successfully executed omnichannel strategies and campaigns and launched loyalty program platform.

Overview

19
19
years of professional experience

Work History

Retention Senior Specialist

Philip Morris ČR
03.2024 - Current
  • Created omnichannel strategies to secure customers loyalty and satisfaction
  • Executed marketing campaigns across all customers touchpoints
  • Taking measures based on the consumer data and campaign evaluations
  • Supported launches of new digital enhancements
  • Helped to solve nonstandard customers complaints
  • Provided sales channels with argumentation and guidelines




Loyalty Lead

Philip Morris ČR
10.2019 - 02.2024
  • Responsible for loyalty program end-to-end
  • Created logic and mechanic based on global guidelines
  • Delivered digital solution together with external vendor and moving it to global solution later on
  • Testing and bugfixing, technical issues solving
  • Created content and campaigns to motivate customers to join the program and stay active
  • Managed the backend of loyalty platform

Retention and Loyalty Specialist

ČEZ, A.s.
06.2014 - 09.2019
  • Responsible for customer base stabilization
  • Identified customers with high propensity to churn and targeted them with relevant offers
  • Created, managed and evaluated retention campaigns and products
  • Participated on cross-functional projects

Senior Marketing Specialist

Telefonica O2
01.2008 - 02.2014
  • Defined strategy and executed campaigns to build customer exclusivity across Small Business Segment
  • Focused on CX - creation of action plans, execution, tracking
  • Launch of VoIP service -omnichannel


Segment Marketing Specialist

České Radiokomunikace A.s.
07.2006 - 12.2007
  • Responsible for fix voice and data communication to Residential Segment


Education

Ing. - Economics

Vysoká Škola Ekonomická V Praze
Prague, Czech Republic
11-2005

One Semester Study - Economics

Blinn College
Texas

Skills

  • Results-oriented
  • Customer centric
  • Analytical thinking
  • Positive attitude

Languages

English
Full Professional
Russian
Elementary

Timeline

Retention Senior Specialist

Philip Morris ČR
03.2024 - Current

Loyalty Lead

Philip Morris ČR
10.2019 - 02.2024

Retention and Loyalty Specialist

ČEZ, A.s.
06.2014 - 09.2019

Senior Marketing Specialist

Telefonica O2
01.2008 - 02.2014

Segment Marketing Specialist

České Radiokomunikace A.s.
07.2006 - 12.2007

Ing. - Economics

Vysoká Škola Ekonomická V Praze

One Semester Study - Economics

Blinn College
Kamila Palo