Kamila Palo
Praha 9,Czech Republic
Summary
Experienced in segment marketing and loyalty programs, having customers always in the centre. Successfully executed omnichannel strategies and campaigns and launched loyalty program platform.
Overview
19
19
years of professional experience
Work History
Retention Senior Specialist
Philip Morris ČR
03.2024 - Current
- Created omnichannel strategies to secure customers loyalty and satisfaction
- Executed marketing campaigns across all customers touchpoints
- Taking measures based on the consumer data and campaign evaluations
- Supported launches of new digital enhancements
- Helped to solve nonstandard customers complaints
- Provided sales channels with argumentation and guidelines
Loyalty Lead
Philip Morris ČR
10.2019 - 02.2024
- Responsible for loyalty program end-to-end
- Created logic and mechanic based on global guidelines
- Delivered digital solution together with external vendor and moving it to global solution later on
- Testing and bugfixing, technical issues solving
- Created content and campaigns to motivate customers to join the program and stay active
- Managed the backend of loyalty platform
Retention and Loyalty Specialist
ČEZ, A.s.
06.2014 - 09.2019
- Responsible for customer base stabilization
- Identified customers with high propensity to churn and targeted them with relevant offers
- Created, managed and evaluated retention campaigns and products
- Participated on cross-functional projects
Senior Marketing Specialist
Telefonica O2
01.2008 - 02.2014
- Defined strategy and executed campaigns to build customer exclusivity across Small Business Segment
- Focused on CX - creation of action plans, execution, tracking
- Launch of VoIP service -omnichannel
Segment Marketing Specialist
České Radiokomunikace A.s.
07.2006 - 12.2007
- Responsible for fix voice and data communication to Residential Segment
Education
Ing. - Economics
Vysoká Škola Ekonomická V Praze
Prague, Czech Republic11-2005
One Semester Study - Economics
Blinn College
TexasSkills
- Results-oriented
- Customer centric
- Analytical thinking
- Positive attitude
Languages
English
Full Professional
Russian
Elementary
Timeline
Retention Senior Specialist
Philip Morris ČR
03.2024 - Current
Loyalty Lead
Philip Morris ČR
10.2019 - 02.2024
Retention and Loyalty Specialist
ČEZ, A.s.
06.2014 - 09.2019
Senior Marketing Specialist
Telefonica O2
01.2008 - 02.2014
Segment Marketing Specialist
České Radiokomunikace A.s.
07.2006 - 12.2007
Ing. - Economics
Vysoká Škola Ekonomická V Praze
One Semester Study - Economics
Blinn College