Kamila Bačová

Currently leading brand and marketing activities for luxury fashion brands on the Czech market. The role combines creativity, strategy, and execution with a strong focus on brand building and customer engagement.

• Managing end-to-end marketing campaigns tailored to the local market and aligned with global brand strategies.
• Coordinating directly with brand HQ teams to ensure consistent localization of messaging and initiatives.
• Designing and executing premium brand activations, VIP events, and in-store experiences for high-value clientele.
• Overseeing influencer and media collaborations, PR visibility, and content direction.
• Analyzing sales and sell-out data to identify trends, drive performance, and support strategic decisions.
• Collaborating closely with boutique teams to enhance visual merchandising and customer experience.
• Implementing innovative tools and operational processes to elevate service and efficiency.
• Managing marketing budgets and preparing campaign effectiveness and ROI reports.
• Passionate about brand storytelling, trendspotting, and delivering a consistent luxury brand experience.

• Managing key Mid and Field Accounts, focusing on sales growth and long-term partnerships.
• Developing new distribution channels and expanding product categories (e.g., Stich'd, Run/Train, Team Sport).
• Driving distribution within FMCG for Stich'd products, including bodywear, legwear, and swimwear.
• Acquiring new business partners and negotiating commercial terms and contract conditions.
• Monitoring contract compliance and ensuring timely delivery and order management.
• Responsible for account Net Sales, Orders on Hand, and payment term control.
• Participating in sell-in meetings and preparing tailored product and marketing presentations.
• Utilizing SAP and Microsoft Office for sales tracking, analysis, and reporting.
• Providing exceptional account service and consistently exceeding departmental sales targets.

• Managed client relationships and digital advertising campaigns for the DVTV platform.
• Developed tailored media proposals and sales strategies for both direct clients and agencies.
• Delivered consistent revenue growth through proactive client development and upselling opportunities.
• Collaborated with editorial and technical teams to ensure smooth campaign execution and optimization.

• Created tailored sales strategies to enhance visibility of advertising offerings and secure high-value deals.
• Generated new business opportunities through custom projects, luxury events, and client-focused brand activations.
• Collaborated with digital marketing team to deliver integrated online and offline campaigns supporting brand growth.
• Produced detailed marketing performance forecasts on a daily, weekly, and quarterly basis.
• Identified and developed marketing strategies in alignment with company goals and market insights.
• Expanded customer base by implementing targeted marketing initiatives and outreach tactics.

• Created tailored sales strategies to enhance visibility of advertising offerings and secure high-value deals.
• Generated new business opportunities through custom projects, luxury events, and client-focused brand activations.
• Collaborated with the digital marketing team to deliver integrated online and offline campaigns supporting brand growth.
• Produced detailed marketing performance forecasts daily, weekly, and quarterly.
• Identified and developed marketing strategies in alignment with company goals and market insights.
• Expanded the customer base by implementing targeted marketing initiatives and outreach tactics.

• Supported financial operations by preparing and processing invoices in accordance with internal and external compliance standards.
• Assisted in month-end closing procedures, including journal entries, reconciliations, and reporting for internal stakeholders.
• Collaborated with cross-functional teams to maintain accurate records for monthly and annual financial statements.
• Provided administrative support for VAT submissions and internal financial audits.
• Ensured accuracy and consistency across data inputs and documentation within the finance department.