Sage
Joëlle Ilunga Kalumba
Marketing And Communications Specialist EMEA Region
Most,425
Summary
Seasoned Marketing and Communications Specialist with 8 years of experience in highly matrixed organization. Plays key role in advancing business goals and objectives by researching and developing content to drive brand awareness and engagement. Uses wide range of advertising and communication media to promote company products and services and further sales objectives.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
School Manager
Complexe Scolaire Don Beni
07.2021 - 12.2023
- Communicating and liaising with school's donors and sponsors,
- Prepared school budget and submitted to school board with recommendations for hiring, capital expenditures, and cost-saving initiatives.
- Managed budgets and resources for educational programs.
- Coordinated special events such as graduation ceremonies, sports tournaments, or parent-teacher conferences smoothly through meticulous planning.
- Negotiated contracts with vendors to secure cost-effective services for school''s needs.
- Developed strong relationships with parents and community through effective communication and involvement in local events.
- Verified student grades, attendance and schedules.
- Communicated with parents to encourage active parental participation in education.
- Collaborated with administration staff to develop functional budgets within allocated funds.
- Counseled students about rules and policies during school assemblies.
Communications Consultant Remote
OneHope
08.2022 - 07.2023
- Creating communication materials for their various project
- Managed social media accounts effectively, growing followers and increasing engagement rates through consistent posting and audience interaction.
- Enhanced client branding by developing strategic communication plans and implementing targeted marketing campaigns.
- Worked with marketing teams to design campaigns and communications.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
Digital Content Manager
Picha ASBL
02.2020 - 05.2020
- Created content for Picha ASBL's social media pages.
- Ensured adherence to brand voice guidelines throughout all channels of communication within the organization''s digital presence.
- Maintained a comprehensive media library for easy access to images, videos, articles, or other relevant resources by team members.
- Enhanced brand visibility through the development of compelling social media campaigns.
- Worked with art directors to create dynamic websites.
- Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
Marketing Manager
Blue Seven Africa
12.2017 - 11.2019
- Planning and supporting sales and marketing activities.
- Monitoring orders plan and oversees advertising activities.
- Establishing and maintaining relationships with clients within the mining industry.
- Selling Electrowinning tank house products/ equipment and services
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Improved website visibility through development and implementation of SEO strategies.
- Conducted market research to identify new opportunities and target markets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Hostess
Blues Fine Dining Restaurant
09.2016 - 02.2017
- Increased overall dining satisfaction by promptly addressing and resolving guest concerns or issues.
- Maximized table turnover rates by monitoring dining room activity closely and anticipating when tables would become available for new parties.
- Enhanced customer satisfaction by promptly greeting and seating guests upon arrival.
- Collaborated with management to implement new strategies for improving restaurant efficiency and guest satisfaction.
- Ensured smooth transitions between shifts by maintaining detailed notes on table statuses, incoming reservations, and outstanding tasks for follow-up action.
- Handled high-pressure situations with composure, effectively managing large parties or unexpected events during busy shifts.
- Maintained a clean and welcoming atmosphere by quickly addressing spills and resetting tables after guest departure.
- Minimized customer service complaints by expertly managing customer expectations during busy periods.
- Answered phone calls to take orders, give information and document reservations.
- Advised customers about special offerings and menu items to help drive sales.
- Accommodated special seating requests for guests to enhance satisfaction.
- Took reservations and to-go orders by phone, answered customer questions, and informed of accurate wait times.
- Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
Beauty Content Creator (Internship)
Cosmopolitan Magazine (South Africa)
01.2016 - 05.2016
- Increased website traffic by consistently producing high-quality, SEO-optimized content.
- Optimized conversion rates through the creation of persuasive landing pages and product descriptions.
- Created memorable educational materials for training purposes that effectively conveyed complex concepts in easily digestible formats.
- Supported company growth initiatives by leveraging storytelling techniques in crafting impactful press releases that garnered widespread media attention.
- Applied current editing and photography tools to tell great stories.
- Created content with SEO keywords drawn from Google Analytics.
- Consulted with editors to shape story and eliminate any errors.
- Created content for websites and online publications.
- Studied and commented on current news and trends.
- Produced original, creative content for promotional advertisements and marketing materials.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
Education
Bachelor of Arts in Marketing Communication, Specialized in Brand Management and Account Management -
AAA School of Advertising
Cape Town, South Africa 01.2013 - 05.2015
Diploma in Fine Arts -
College of Cape Town
Cape Town South Africa 01.2011 - 05.2012
Skills
Digital Marketing
Decision-Making
Excellent Communication
Public Speaking
Relationship Building
School Community Relations
Problem-solving abilities
Corporate Communications
Google Analytics
Competitor Analysis
Digital Marketing
Marketing Communications
Summary Of Skills And Qualifications
- Tertiary level training in marketing communication, graphic design and photography
- Seven years experience developing and executing marketing communication strategies, creating content and managing communications to stakeholders
- Advanced level skills in the use of Microsoft Office packages such as PowerPoint, Word, Outlook, Excel, Canvas, Asana, Teams and Adobe suite
- Advanced knowledge of the Adobe suite for creating content for both traditional and digital platforms
- Fluent bilingual English and French speaker
- Competent Swahili speaker
- Translating documents to French /English and English to French
Awards
- National Finalist, L'Oréal Brandstorm Competition, 2015
- International Advertising Association's Certificate in Marketing Communications, 2015
References
- Rosa Spaliviero, Manager, Picha ASBL, rosaspaliviero@gmail.com
- Dieudonne Maloba, Managing Director, Blue Seven Africa, Dmaloba@blueseven.co.za
- Taka Ohki, Africa Manager, OneHope, takaOhki@onehope.net
Software
Canva
Adobe
Asana
Timeline
Communications Consultant Remote
OneHope
08.2022 - 07.2023
School Manager
Complexe Scolaire Don Beni
07.2021 - 12.2023
Digital Content Manager
Picha ASBL
02.2020 - 05.2020
Marketing Manager
Blue Seven Africa
12.2017 - 11.2019
Hostess
Blues Fine Dining Restaurant
09.2016 - 02.2017
Beauty Content Creator (Internship)
Cosmopolitan Magazine (South Africa)
01.2016 - 05.2016
Bachelor of Arts in Marketing Communication, Specialized in Brand Management and Account Management -
AAA School of Advertising
01.2013 - 05.2015
Diploma in Fine Arts -
College of Cape Town
01.2011 - 05.2012