Júlia Kočanová
Prague,10
Summary
Proactive and self driven Senior Affiliate Manager with extensive experience in developing partnerships with a variety of publishers, creating and execution of promotional strategies, optimizing affiliate performance, and driving revenue growth. Specializes in recruiting high-quality affiliates, conducting competitor analysis, negotiating contracts and executing successful campaigns across various publisher types. Known for strong analytical skills, strategic partnership development, and effective team leadership.
Overview
9
9
years of professional experience
Work History
Senior Affiliate Manager
Gen3 Marketing
03.2022 - Current
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Developed targeted promotional strategies for affiliates, enhancing brand messaging and increasing conversion rates.
- Recruited high-quality affiliates to grow the network, expanding company reach and increasing sales opportunities.
- Conducted regular competitor analysis to identify market trends and potential partnership opportunities.
- Implemented tailored performance strategies for top-performing affiliates, driving increased revenue generation.
- Assessed affiliate performance regularly, providing constructive feedback and tailored action plans for improvement as necessary.
- Spearheaded initiatives aimed at improving the overall affiliate experience through process enhancements and innovative solutions.
- Increased affiliate revenue by developing and implementing strategic partnership programs.
- Negotiated and executed promotional campaigns across different publisher types, e.g. mass media, influencers, loyalty, closed benefit platforms, deal/review, and more.
- Created and presented regular performance reports (e.g. monthly, quarterly, ad hoc) to clients as well as at internal meetings.
Affiliate Manager
Oak Digital
01.2020 - 02.2022
- Utilized advanced tracking tools alongside analytics software in order to optimize campaign performance thereby boosting revenues.
- Increased affiliate revenue by developing and implementing strategic partnership programs.
- Conducted regular competitor analysis to identify market trends and potential partnership opportunities.
- Assessed affiliate performance regularly, providing constructive feedback and tailored action plans for improvement as necessary.
- Optimized affiliate marketing campaigns by analyzing performance data and adjusting strategies accordingly.
- Recruited high-quality affiliates to grow the network, expanding company reach and increasing sales opportunities.
- Streamlined reporting processes for improved data accuracy and quicker decision-making capabilities.
- Monitored compliance of all affiliate activities with company guidelines and regulations while mitigating risk exposure.
- Established clear lines of communication with affiliates to address concerns or issues promptly, ensuring program success.
- Enhanced partner relationships through consistent communication and support, resulting in long-term collaborations.
- Negotiated favorable commission structures with partners to maintain a competitive edge within the industry.
- Collaborated with internal teams such as marketing, legal, finance, and product development to execute successful campaigns seamlessly.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Secured long-term partnerships by recommending strategies to promote brand effectiveness and highlight product benefits.
Affiliate Executive
Freelancer
10.2015 - 12.2018
- Creation and execution affiliate marketing campaigns.
- Maintenance and administration of affiliate programs, e.g. creation of text links, banners, deals and coupons, review and approval of affiliates to the network, creation of regular reports, etc.
- Participation in regular meetings with clients, presentation of opportunities and/or campaign results.
- Research and recruitment of new partners to the affiliate program.
- Negotiation of exposure, creation of affiliate campaigns.
Education
Master of Arts - Portuguese Philology
Charles University
Prague05.2015
Skills
- Data-driven decision-making
- Business Relationship Management
- Social Media Marketing
- Project Planning & Management
- Performance Analysis
- Human Resource Management
- Teamwork and Collaboration
- Problem-Solving
- Time Management
- Attention to Detail
- Multitasking
- Reliability
- Excellent Communication
- Organizational Skills
- Relationship Building
- Microsoft Office
- Computer Proficiency
- Team building
- Self Motivation
- Client Relationship Management
- Analytical Thinking
- Training and Development
- Digital Marketing
- Written Communication
- Marketing Plan Development
- Content Development
- Competitor Analysis
- Affiliate Program Creation and Development
Languages
Slovak, Czech
Native language
English
Proficient
C2
Portuguese
Advanced
C1
Timeline
Senior Affiliate Manager
Gen3 Marketing
03.2022 - Current
Affiliate Manager
Oak Digital
01.2020 - 02.2022
Affiliate Executive
Freelancer
10.2015 - 12.2018
Master of Arts - Portuguese Philology
Charles University
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