Jiri Hruska

• Drove business development in the Power Generation (OEM/Packager) sector across ASEAN markets, with a focus on Indonesia, Thailand, and Malaysia. (Part of ComAp Singapore Team)
• Managed area sales for the Thai market, adding a layer of responsibility to oversee and optimize sales activities in that specific region.
• Led strategic marketing and sales activities to maximize product and service visibility.
• Generated new business with marketing initiatives and strategic plans.
• Pioneered exploration and expansion into new markets, resulting in a substantial increase in sales and market share.
• Conducted extensive market research, uncovering untapped opportunities for business growth.
• Actively engaged potential clients through in-field hunting, securing new customers and expanding the client base.
• Developed tailored business proposals, achieving high conversion rates.
• Played a pivotal role in the professional development of personnel and regional distributors, fostering a skilled and motivated team
• Monitored market trends and competitor activities to identify areas of potential opportunity.

EMEA region marketing management

• Oversaw the marketing communication plan, budget, and regional MarCom activities, ensuring effective utilization of resources.
• Provided marketing support and development to regional subsidiaries (DE, IT, RU, CEE, and UAE) and collaborated with distributors on mutual promotional activities, including events and campaigns.
• Managed global marketing communication for the company's largest market segment, Power Generation Industrial, encompassing strategy, budgeting, campaigns, product launches, and the creation of printed/online MarCom tools.
• Supported the global distribution network with a high focus on resource effectiveness and lead generation.
• Managed video content creation, including the coordination of 50+ corporate videos, covering case studies, product introductions, recruitment, and corporate content.

OEM Segment Business Development

• Led business development efforts for the PGI/OEM/Packager market, involving the identification and development of new markets, sales improvement, market research, analysis, and evaluation of opportunities.
• Actively engaged potential clients through in-field hunting, customer acquisition, arranging meetings, and participating in industrial events and exhibitions.
• Took charge of event organization, including the successful execution of the ComAp PowerGen Academy.

• Managed global marketing communication for the company's largest market segment, Power Generation Industrial, overseeing strategy, budgeting, campaigns, product launches, and the creation of both printed and online MarCom tools. Emphasis was placed on resource efficiency and lead generation.
• Led the marcom side of the brand awareness project, ensuring a cohesive and impactful brand presence.
• Owned and directed the global website, including its development. Project management involved building a new website on a fresh brand platform, enabling seamless integration with ERP and CRM systems, marketing automation, and personalization tools. This initiative also encompassed implementing a new user interface and language permutations.
• Conducted website analysis using Google Analytics, performed content management, and engaged in copywriting activities. - Took responsibility for sending regular and ad hoc emailing to the customer database using Mailchimp.
• Provided leadership and mentorship to a subordinate, contributing to their professional development.
• Managed video content, overseeing the creation and coordination of all corporate videos, ranging from case studies and product introductions to explanatory videos, recruitment videos, and corporate presentations.

• Managed global marketing communication for the company's market segments: Power Generation Industrial, Marine, and Renewable. This included overseeing strategy, budgeting, campaigns, product launches, and the creation of printed and online MarCom tools, with a focus on supporting the global distribution network.
• Assumed key responsibilities for marketing activities and provided support for the company's office in China, actively participating as a core team member in establishing the Shanghai office.
• Owned the global company website, leading its development and overseeing the creation and deployment of five websites for ComAp subsidiaries and several microsites.
• Conducted comprehensive website analysis using Google Analytics, set and measured KPIs, provided reporting, and engaged in content management and copywriting.
• Led the development of corporate materials and visual identity, including segment brochures, product leaflets, roll-ups, and merchandising. Oversaw the creation of a complete product portfolio catalog consisting of 128 pages.
• Took ownership of a new visual identity project, a global initiative involving 27 stakeholders, and implemented the brand globally. - Managed online communication, including the management of social media channels (Facebook, LinkedIn, YouTube corporate accounts), email marketing (regular newsletters, ad-hoc mailings, and 3rd party e-blasts), and video marketing.
• Organized major events such as MEE (the largest global Power Generation event) and Power China.
• Provided leadership to a team of two subordinates and mentorship to four mentees in total, contributing to their professional growth and development

• Planning and managing PR activities and events for all company hotels in the Czech Republic.
• Designing graphics in line with Corporate Identity, coordinating events, and liaising with journalists.
• Collaborating closely with the Sales and MICE teams, with reporting responsibilities to the marketing manager.

• Overseeing web content, managing social media (Facebook), crafting PR articles and press releases, developing promotional materials in line with CI, organizing events, contributing to marketing strategies, analyzing markets, and reporting to the hotel director.
• Managing distributor networks (e.g., booking.com), liaising with external agencies (DTP), and executing ATL/BTL campaigns. Includes graphic design responsibilities.