Summary
Overview
Work history
Education
Skills
Certification
Interests
Languages
Timeline
Ivan  Kuzmanovski

Ivan Kuzmanovski

Skopje,Macedonia

Summary

I am a person with a passion for digital marketing and rock climbing. I have a unique blend of skills and passions that allow me to excel in both fields.

In my marketing career, I have developed a deep understanding of all aspects of B2B marketing, including social media marketing, email marketing, lead generation, sales conversion, and analytics. I am also an expert in using data to track the success of marketing campaigns and optimize results.

In my personal life, I am an avid rock climber. I enjoy the physical and mental challenges that climbing presents, as well as the sense of accomplishment that comes with reaching the top of a difficult climb or finishing a climbing project.

I believe my combined skills and passions make me a well-rounded individual with a strong foundation in both physical and mental pursuits. Whether in tackling a challenging rock climb or developing a marketing campaign, I am able to bring a unique perspective and dedication to any pursuit.

I am always eager to use my skills and experience to help businesses grow and succeed.

Overview

13
13
years of professional experience
1
1
year of post-secondary education
1
1
Certification

Work history

Senior Social Selling Executive and Tester

Pitch121
Skopje, Centar
12.2023 - Current
  • Created campaigns to grow target market, engagement and brand awareness.
  • Managed social media content, boosting profile views through target audience engagement.
  • Engaged consistently with LinkedIn community via direct messages to promote loyalty.
  • Interacted with clients weekly, updating on projects and new developments.
  • Monitored KPIs and provided weekly, monthly and quarterly performance reporting.
  • Generated innovative campaign ideas to drive audience interaction and participation.
  • Used social media analytics tools to track and optimise campaigns.
  • Built strong rapport with internal and external stakeholders to support ongoing growth and success.
  • Supported company mission and vision with growth-focused business strategies.
  • Oversaw daily operations to foster seamless execution of service delivery initiatives.
  • Maintained smooth operations through careful management of office workflow and administrative processes.
  • Trained and mentored junior member to cultivate cohesive team.
  • Created comprehensive test plans with defined scope and clear objectives.
  • Documented processes and procedures to streamline operations and reduce errors.
  • Reviewed research proposals and evaluated feasibilty to determine action.

Senior Social Selling Executive

Pitch121
Skopje, Centar
01.2022 - 11.2023
  • Created campaigns to grow target market, engagement and brand awareness.
  • Managed social media content, boosting profile views through target audience engagement.
  • Engaged consistently with LinkedIn community via direct messages to promote loyalty.
  • Interacted with clients weekly, updating on projects and new developments.
  • Monitored KPIs and provided weekly, monthly and quarterly performance reporting.
  • Generated innovative campaign ideas to drive audience interaction and participation.
  • Used social media analytics tools to track and optimise campaigns.
  • Built strong rapport with internal and external stakeholders to support ongoing growth and success.
  • Supported company mission and vision with growth-focused business strategies.
  • Oversaw daily operations to foster seamless execution of service delivery initiatives.
  • Maintained smooth operations through careful management of office workflow and administrative processes.
  • Trained and mentored junior member to cultivate cohesive team.

Social Sellling Executive

Pitch121
Skopje, Centar
04.2021 - 12.2021
  • Created campaigns to grow target market, engagement and brand awareness.
  • Managed social media content, boosting profile views through target audience engagement.
  • Engaged consistently with LinkedIn community via direct messages to promote loyalty.
  • Interacted with clients weekly, updating on projects and new developments.
  • Monitored KPIs and provided weekly, monthly and quarterly performance reporting.
  • Generated innovative campaign ideas to drive audience interaction and participation.
  • Used social media analytics tools to track and optimise campaigns.

Sales And Marketing Specialist

SharOutdoors
Popova Sapka, Tetovo
06.2019 - 04.2021
  • Planned and executed initiatives to reach target audience through most effective channels.
  • Created marketing materials for online and offline marketing platforms
  • Worked collaboratively with colleagues and agencies to deliver fully integrated cross‐channel marketing campaigns and activities.
  • Delivered superior customer service by making information readily available and actively listening to customer needs and concerns.
  • Used lead generation techniques to identify best client prospects.
  • Optimized paid social Facebook and Instagram campaigns by performing A/B experiments.
  • Worked on the development and implementation of a new online marketing strategy to increase sales and brand awareness - increased sales by 35% within one year.
  • Developed unique website content to improve presence and brand awareness.

Brand Manager

German PX
Skopje, Centar
04.2017 - 05.2019
  • Demonstrated success creating and driving actionable plans to drive consumer value.
  • Evolved brand identity to stay current and relevant to expanding customer base.
  • Orchestrated campaign execution to secure increased share of voice in customer discussions.
  • Managed multiple projects and direct reports while maintaining strategic approach.
  • Defined and communicated marketing tactics to help teams meet KPI targets.
  • Performed brand analysis through user research to gain customer insights.
  • Reviewed guidelines and drafts for public-facing content to ensure brand consistency.
  • Maintained regular contact with vendors and distributors
  • Attended sales conventions and in-house presentations across EU

Freelancer

Upwork Freelance Projects
Remote, /
01.2011 - 03.2017

Sales Manager

  • Retained existing customers and substantially grew customer base, product line and sales volume.
  • Generated company growth through market expansion and sales.
  • Achieved exceptional client satisfaction feedback and ratings.
  • Interfaced with customers, determined needs, provided recommendations and up-sold services.
  • Analysed sales to identify top-performing products.

Virtual Assistant

  • Maintained internal systems through CRM and website maintenance.
  • Managed and tracked incoming and outgoing email correspondence, ensuring replied were sent within required timeframes.
  • Received, sorted and distributed incoming mail.
  • Acted as main contact for staff and clients.

Customer Support Specialist

  • Offered detailed advice on product and service benefits.
  • Established positive relationships with clients by going extra mile to build rapport.
  • Recorded customer communications to maintain proper documentation.
  • Offered prompt solutions to maintain customer satisfaction.
  • Registered and updated accurate customer information on database.
  • Transferred customer calls to respective department or personnel to address specific issues.

Education

Diploma of Education - Digital Marketing

Brainster, Skopje / Maccedonia
03.2020 - 11.2020
  • Market Research
  • WordPress
  • Email Marketing
  • Copywriting.
  • SEO (Search Engine Optimisation)
  • YouTube Marketing
  • Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).
  • Linkedin Marketing
  • Sales Navigator Prospecting
  • App Marketing
  • Google Ads
  • Meta Ads
  • Google Analytics

International Mountain Leader -

Union of International Mountain Leader Association, Skopje / Macedonia
08.2018 -

Completed 100 credits toward a Bachelor’s Degree - Language Interpretation and Translation

University "St. Cyril and Methodius" Blaze Konesk, Skopje / Macedonia
/2010 - /2013

Skills

  • Technical Marketing
  • Problem Solving
  • Mental Focus
  • Marketing Communications
  • B2B social media campaigning
  • Facebook
  • A/B testing
  • LinkedIn
  • Google Workspace
  • Customer Experience
  • Strategic Data Analysis
  • B2B Email Marketing
  • Sales Navigator Prospecting
  • Microsoft Azura
  • Jira
  • Expandi
  • Hubspot

Certification

B2B Marketing Expert Email Marketing Advanced LinkedIn Expert Sales Navigator Expert Mentoring Expert Software Testing Advanced Jira Advanced Microsoft Azure DevOps Advanced LANGUAGES

Interests

Hear and forget. See and remember. Do and understand.

Languages

English
European Level
Macedonian
Native
Serbian
Advanced
Bulgarian
Intermediate
Czech
Beginner
Croatian
Upper intermediate

Timeline

Senior Social Selling Executive and Tester - Pitch121
12.2023 - Current
Senior Social Selling Executive - Pitch121
01.2022 - 11.2023
Social Sellling Executive - Pitch121
04.2021 - 12.2021
Brainster - Diploma of Education, Digital Marketing
03.2020 - 11.2020
Sales And Marketing Specialist - SharOutdoors
06.2019 - 04.2021
Union of International Mountain Leader Association - International Mountain Leader,
08.2018 -
Brand Manager - German PX
04.2017 - 05.2019
Freelancer - Upwork Freelance Projects
01.2011 - 03.2017
University "St. Cyril and Methodius" Blaze Konesk - Completed 100 credits toward a Bachelor’s Degree, Language Interpretation and Translation
/2010 - /2013
Ivan Kuzmanovski