Irena Zatloukalová
Communication Strategist & Systemic Coach
Prague,3
Summary
As a passionate communicator with expertise in developing and implementing effective communication strategies, I have brought about positive change at companies such as Seznam.cz and Heureka Group. My business-oriented approach to communication aims to achieve tangible results for both employees and companies. Recently, I have shifted my career focus towards working more closely with people and utilizing my systemic coaching skills. This change allows me to apply my extensive experience in communication in a more personal and direct way, helping individuals and teams achieve their full potential.
Overview
16
16
years of professional experience
8
8
years of post-secondary education
Skills
Written and oral communication
Work History
Communication Strategist
self-employed at iztatlouk.cz
Prague
11.2021 - Current
- As a self-employed communication strategist at izatlouk.cz, I have shifted my focus from active media relations to consulting and building holistic communication strategies.
- My expertise lies in helping organizations rebuild their reputation, attract top talent, develop their brand among professional communities, and acquire B2B clients.
- My approach to communication is goal-oriented and tailored to the specific needs of each client.
- My skills in Communications Planning and Strategic Thinking enable me to deliver effective solutions that drive results.
- Assisted my clients with day-to-day operations, working efficiently and productively with all team members.
- Self-motivated, with a strong sense of personal responsibility.
- Demonstrated leadership skills in managing projects from concept to completion.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Proud Member
Red Button
09.2018 - Current
- As a member of Red Button's decentralized network, I take part in furthering the company's mission to educate and empower professionals in the Czech Republic.
- For a year I was responsible for both internal and external communications projects.
- Especially during this time I was able to foster a collaborative and dynamic work environment.
- I use my membership to continuously expand my own knowledge and skill set while developing and implementing creative solutions to complex problems.
- Through cooperation and leadership, I am helping improve the lives of individuals and companies alike.
- Passionate about learning and committed to continual improvement.
- Strengthened communication skills through regular interactions with others.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
Managing Partner
Fenek PR
Prague
02.2018 - 11.2021
- I accepted the challenge to join Jirka in leading the Fenek Agency in February 2018. My role was to use all my skills, contacts, and experience in the Czech tech and start-up scene.
- I helped build and execute communication and presentation strategies for our clients and the Fenek Agency itself.
- Utilizing my expertise in communication planning, strategic thinking, media relations, PR sphere, stakeholder management, and team leadership, I developed strategies to guide our clients towards success.
- My effective decision-making and leadership were instrumental in driving the success of both our clients and the agency.
- Established and implemented business procedures and process improvements.
- Analyzed and presented financial standings and cost effectiveness to my partner.
- Additionally, I oversaw the Fennec leash.
Manager of Communication & Spokesperson
Seznam.cz
Prague
03.2011 - 01.2018
- As Seznam.cz's Spokesperson, I led a team of nine specialists in PR, internal communication, and social media.
- My primary goal was to build a positive image of the company among journalists, influencers, and the public.
- I developed and executed PR and communication strategies for both traditional and new media, arranged interviews with top management, and oversaw product PR strategies and communication.
- I also established partnerships with professional conferences and Czech Start Up scenes and managed Seznam.cz's charity programs.
- In 2017, I co-organized a successful #pripojujise event.
- My skills include communications planning and strategic thinking.
- I developed and maintained courteous and effective working relationships.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Demonstrated leadership skills in managing projects from concept to completion.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Learned and adapted quickly to new technology and software applications.
- Worked well in a team setting, providing support and guidance.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Spokesperson
Hypoteční banka
Prague
03.2010 - 02.2011
- As the leader of PR activities for a bank, I developed and executed successful strategies for both corporate and product topics.
- I organized media events and interviews, ensuring that all communication was effective and potentially problematic issues were addressed.
- With my strong leadership and decision-making skills, I reported on all activities and provided recommendations for future PR efforts.
- Additionally, I contributed to internal communication activities and participated in new CSR projects for the bank.
- Shared message of company with general public through traditional media.
- Identified potential controversies to steer messaging and redirect complaints.
- Conducted polished interviews with media professionals to answer questions and encourage positive public perception and the overall company reputation.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
PR Specialist, Spokesperson
ČSOB
Prague
09.2008 - 03.2010
- Managed PR department for ČSOB, overseeing communication for retail, SME, corporate clients, and CSR activities.
- Led preparation and execution of PR plans, press releases, conferences, and crisis communication.
- Coordinated with two PR agencies and supported clients in problematic areas.
- Successfully garnered positive publicity for ČSOB products.
- Interpreted internal clients' needs and introduced strategies to fit specific requirements.
- Gave numerous public speeches at industry trade shows, conferences and other events.
- Collaborated with internal departments to align marketing campaigns.
Account Manager
Ogilvy PR
Prague
07.2007 - 09.2008
- My first experience in PR business.
- Prepared and executed PR strategies, organized press conferences, and coordinated international research activities.
- Successfully managed PR activities for clients such as GE Money Multiservis, AXA, Image Lab, and Marks & Spencer Czech Republic. Managed complete Retailer of the Year project provision and launched new product Bene+.
- Also managed short-term projects such as the joint venture announcement for Marks & Spencer and the re-takeover of LEGO production in Kladno.
Education
Post-gradual Study - Systemic Coaching
Institut Systemických Studií
Prague, Czech Republic 09.2015 - 09.2019
Master of Arts - Sociology
Masarykova Univerzita
Brno, Czech Republic 09.2002 - 05.2006
Timeline
Communication Strategist
self-employed at iztatlouk.cz
11.2021 - Current
Proud Member
Red Button
09.2018 - Current
Managing Partner
Fenek PR
02.2018 - 11.2021
Post-gradual Study - Systemic Coaching
Institut Systemických Studií
09.2015 - 09.2019
Manager of Communication & Spokesperson
Seznam.cz
03.2011 - 01.2018
Spokesperson
Hypoteční banka
03.2010 - 02.2011
PR Specialist, Spokesperson
ČSOB
09.2008 - 03.2010
Account Manager
Ogilvy PR
07.2007 - 09.2008
Master of Arts - Sociology
Masarykova Univerzita
09.2002 - 05.2006
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