Dynamic and results-oriented professional with over 14 years of experience in the FMCG industry. Adept at managing cross-functional teams, driving business growth, and fostering strategic partnerships across multiple markets. Proven ability to achieve and exceed targets through innovative strategies, operational excellence, and strong leadership. Known for exceptional interpersonal and communication skills, adaptability, and a solutions-focused mindset. Passionate about inspiring teams and delivering measurable business impact.
• Managed customer relationships for branded and private label products across France, Czech Republic, and Slovakia, with additional oversight for private label projects in other countries.
• Led the launch of a new category of functional candy, ensuring market readiness and successful execution.
• Reported directly to the Commercial Manager / Head of Sales.
• Developed and implemented long-term customer collaboration strategies, setting clear objectives and achieving measurable outcomes.
• Managed a team of 4 direct reports, overseeing key accounts in modern trade (e.g., Tesco, Billa, Kaufland, Ahold, DM) across two countries.
• Achieved sales, market share, and distribution targets by monitoring and delivering on approved KPIs.
• Conducted P&L reviews and implemented action plans to enhance profitability.
• Negotiated terms of cooperation, managed product portfolios, and executed promotional strategies.
• Supervised an external merchandising agency, overseeing budget creation, modern trade activations, and field sales execution.
• Successfully managed and developed key customer account across three countries.
• Demonstrated a strong ability to quickly learn and adapt to evolving market conditions and business needs.
• Excelled in both independent decision-making and collaborative teamwork to achieve organizational goals.
• Proactively took ownership of responsibilities, showcasing self-motivation and accountability.
• Effectively managed time and prioritized tasks to consistently meet tight deadlines while delivering high-quality results.
• Led category performance across four countries, achieving key KPIs through strategic planning and execution.
• Negotiated supplier terms and implemented CEE-level strategies to drive departmental success.
• Analyzed customer behavior (Dunnhumby data) to inform decision-making and boost profitability.
• Motivated and managed a high-performing team, successfully leading projects like BBQ and Salmon category launches.
Trade Planning Manager Apr 2014 - Jun 2015
• Delivered approved trade plans and identified gaps, opportunities, and actionable steps.
• Implemented business strategies and coordinated with suppliers to execute marketing and trade activities.
Central Fresh food buyer Mar 2012 - Apr 2014
• Managed procurement, trading, and planning for the fresh food category.
• Collaborated with local departments to align CE-level strategies.
Graduate trainee, head worker of department, manager of department
• Progressed through roles as a graduate trainee, department head worker, and department manager, gaining foundational leadership and operational skills.
Strategic Account Management
FMCG Market Expertise
Team Leadership & Development
P&L Analysis and Budgeting
Negotiation & Stakeholder Management
KPI Tracking and Business Planning
Cross-Cultural Communication
Mentoring
Driving licence B
Driving licence B
Mentoring certificate at Czech Mentoring Association
Barista & Barman certification at Bar institute
State language exam in English