Hugo Ben Simhon
Prague
Summary
Strategic professional specialising in data-driven insights and content development within consumer analytics. Led consulting engagements, delivering executive briefings and tailored reports to retailers, financial institutions, and public sector organisations across multiple markets. Skilled at translating complex data into clear, impactful narratives while ensuring accuracy and strong strategic positioning. Partnered closely with analytics, marketing, communications, and account management teams to enhance client value and support business growth.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work history
Lead Content Analyst
Mastercard
Prague
2022.07 - Current
- Led consulting initiatives for existing SpendingPulse suite clients (merchants, financial institutions, and public sector organizations), delivering briefings, webinars, and tailored analyses in partnership with Sales, Customer Success, and Account Management teams.
- Collaborated with the Marketing team to design and execute product promotion campaigns, including social media and email outreach, while partnering with the Communications department on press releases and content development featured in top-tier media.
- Oversaw insights from Analytics team across multiple verticals and markets, ensuring strategic clarity and relevance to support informed decision-making.
- Worked closely with cross-functional stakeholders to validate data quality and ensure accuracy and alignment prior to publication.
Head of marketing & communications
French Institute in Prague
Prague
2018.09 - 2022.07
- Designed and executed the overall marketing strategy and annual marketing plan.
- Led integrated online and offline advertising campaigns, including social media, content marketing, and CRM strategy.
- Managed the Corporate & Marketing Communications budget and led contract negotiations with partners, providers, and B2B clients.
- Conducted market research to identify trends, competitive positioning, and new customer opportunities.
- Developed strategic partnerships with media and institutions
- Led the communication strategy for the French Film Festival in the Czech Republic.
- Modernized the website and launched an integrated online payment system, improving user experience and transaction efficiency.
- Implemented SEO tactics for improved organic search rankings.
Press Assistant
French Embassy in the Czech Republic
Prague
2014.10 - 2018.09
- Oversaw management of embassy website and social media channels to enhance communication.
- Directed media and PR relations, orchestrating press conferences, official visits, journalist outreach, interviews, and photography coverage.
- Promoted the actions of embassy departments and civil society initiatives, strengthening French-Czech-European communication efforts across various domains.
Education
Master of Business Administration - Economics & International Relations
Institute of European Studies
Paris 2012.09 - 2014.05
Bachelor of Business Administration - Economics & Management
Université de Pau et des Pays de l'Adour
Bayonne 2008.09 - 2012.06
Skills
- Strategic & Commercial Planning
- Consumer & Market Insights
- Data-Driven Storytelling
- Executive Briefings & Reporting
- Stakeholder & Client Management
- Cross-Functional Leadership
- Integrated Marketing Strategy
- Digital Marketing & CRM
- Media & Institutional Relations
- Budget & Partnership Management
Languages
English
Fluent
French
Native
Czech
Upper intermediate (B2)
Spanish
Upper intermediate (B2)
Basque
Elementary
Affiliations
- Travels
- Literature
- Sport - rugby, winter sports, fitness.
- Cooking
Timeline
Lead Content Analyst
Mastercard
2022.07 - Current
Head of marketing & communications
French Institute in Prague
2018.09 - 2022.07
Press Assistant
French Embassy in the Czech Republic
2014.10 - 2018.09
Master of Business Administration - Economics & International Relations
Institute of European Studies
2012.09 - 2014.05
Bachelor of Business Administration - Economics & Management
Université de Pau et des Pays de l'Adour
2008.09 - 2012.06