Gökhan Eskizara

· Analyze growth and profitability of HnB category in CZ&SK, develop go-to-market strategies, own category calendar and performance

· Deploy end-to-end acquisition, referral and loyalty programs & campaigns including content by marketing team & resource leadership

· Execute omni-channel advocacy strategy for IQOS referral and mobile wallet programs, conduct A/B tests and improve marketing performance by continuous analyze of UX

· Lead contracted team of DWH developers, delivering solutions for data streams & integrations to develop CRM applications & marketing automations using Salesforce Marketing Cloud and reporting with PowerBI

· Analyze, model, design and deliver local commercial solutions, using Agile Scrum and DevOps fundamentals, own local application portfolio and demand governance with Jira

· Support retail engagement and lead generation performance monitoring by design and creation of SFDC dashboards and reports

· Agile design project of building Smart Refrigerator using applications of embedded Programming, IoT, machine learning

· Support categorization management and easy payment UX design and testing

UNIX OS testing, use case creation & execution in scope of FATIH Project for Ministry of Education