Gazton Kwakye
Brno,642
Summary
Proven Digital Marketing Specialist with a track record of enhancing online presence and customer engagement for Fuel Trade. Excelled in deploying targeted digital campaigns and optimizing web content, achieving significant conversion improvements. Skilled in SEO and creative problem-solving, demonstrated by surpassing KPIs and fostering customer relationships.
Overview
8
8
years of professional experience
Work History
Digital Marketing Specialist
Fuel Trade
01.2022 - 07.2024
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Implemented new strategies to improve click-through rates and conversion.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
Debt Collections Officer
ABSA Bank
01.2018 - 02.2020
- Identified accounts with overdue payments and found solutions to help bring loan to current status.
- Increased collection of outstanding payments within personal finance department as individual contributor in collections process.
- Arranged for repayment or established repayment schedules based on customers' financial situations.
- Answered customer questions regarding accounts.
- Worked in call center environment handling manual and automatically dialed outbound calls.
- Maintained high volume of calls and met demands of busy and productive group.
Customer Service Representative
GCB Bank Ltd, Abeka Lapaz Branch
09.2016 - 10.2017
- Responded to customer requests for products, services, and company information.
- Investigated and resolved customer inquiries and complaints quickly.
- Met customer call guidelines for service levels, handle time and productivity.
- Increased efficiency and performance by monitoring team member productivity and providing feedback.
- Followed-through on all critical inter-departmental escalations to increase customer retention rates.
- Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.
Education
Bachelor of Science - Banking And Finance
University of Professional Studies
Accra, Ghana06.2016
Skills
- Campaign Planning
- Salesforce CRM
- Search Engine Optimization (SEO)
- HTML Programming
- Social Media Marketing
- Digital Marketing Management
- Customer Service
- KPI Management
- Market Research and Analysis
- Content Creation
- Creative Problem-Solving
- Customer Segmentation
- Google Analytics
- Marketing programs
- Marketing Strategies
- Digital Marketing
- Competitor Analysis
- Customer Engagement
- Customer Relationship Management (CRM)
Languages
English
Native language
English
Proficient
C2
Timeline
Digital Marketing Specialist
Fuel Trade
01.2022 - 07.2024
Debt Collections Officer
ABSA Bank
01.2018 - 02.2020
Customer Service Representative
GCB Bank Ltd, Abeka Lapaz Branch
09.2016 - 10.2017
Bachelor of Science - Banking And Finance
University of Professional Studies
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