Eben Greyvenstein
Prague
Summary
Charismatic, results-driven leader with extensive experience directing strategic vision in multinational organizations in both commercial leadership and global marketing operations in pharma/biotech and specialty care industries. Collaborative communicator able to coordinate and lead cross-functional teams, stakeholders, and clients across multiple countries and cultures to bring clarity in direction and achieve business objectives. An analytical expert skilled in leveraging data to transform operations, influence decision makers, and drive change with turnaround strategies and new business development.
Overview
20
20
years of professional experience
1
1
Certification
Work History
GENERAL MANAGER
Baxter
01.2022 - Current
- Serve as Director of the Company with full P&L responsibility driving profitable business growth for the Company as the General Manager for Baxter South & Central Europe & Israel
- Recognized with “Business Impact Award” in 2024 for new business development in Romania leading launch of new business units in the country with multiple individual award winners across reporting region in Cultural Lever categories.
- Achieved 102% of Annual Sales Target during 2024 with 10% growth over prior year.
- Lead regional Cluster through Corporate Spin-off from Renal Business and implemented new Organization design with adjusted operating models in various countries in region.
- Recognized with “Business Impact Award” in 2023 for turnaround strategy and fastest sales growth with improved performance in Czech and Slovakia with multiple individual award winners across reporting region in Cultural Lever categories.
- Achieved 108% of Annual Sales Target during 2023 with 16% growth over prior year.
- Lead mixed business models, direct markets as well as distributor management across the region.
HEAD OF MARKETING, CLINICAL NUTRITION
Baxter
06.2020 - 06.2022
- Direct regional marketing operations including business analysis of performance dashboards and KPIs, growth strategy development, identification and prioritization of initiatives, and fostering collaboration.
- Introduced best practice sharing sessions to build marketing community and advance performance outcomes.
- Established first omni-channel marketing campaign in the region.
- Recognized with “Risk Assessment and Crisis Management Award” in Global Marketing community.
- Achieved 18% revenue growth in 2021 for total portfolio, first positive growth trajectory in last 3 years for the division.
HEAD OF MARKETING
Baxter
06.2019 - 06.2020
- Demonstrated meticulous attention to detail in development of growth initiatives, events, educational grants, new launches, geographical expansion projects, business case evaluation, and CAPEX deployment.
- Planned and hosted first ever six-week Virtual African Academic Symposium with 95 speakers across 11 clinical specialties delivering 45+ hours of education reaching 3.2K healthcare providers.
- Received prestigious “Global Marketing Award - Best customer engagement campaign” for African Symposium chosen from 11 nominees worldwide. I also received three recognition awards for Collaboration, Courage, and Leadership.
- Optimized and centralized marketing team to drive 11.7% growth despite pandemic.
GENERAL MANAGER
Baxter
07.2017 - 06.2019
- Built and leveraged relationships with key distributors and customers to enable sales and profitability including structural transformation in direct business model and establishing dedicated, functional roles for each business unit.
- Utilized proven strategies to achieve 116% of hospital products budget with CAGR of 41.7% and 116% of renal budget with CAGR of 12.6% over three-year period, doubling hospital products business.
COMMERCIAL EXCELLENCE – MEDICAL DEVICES
Johnson & Johnson
06.2016 - 06.2017
- Orchestrated commercial growth drivers to accelerate profitable, consistent and compliant growth for medical device business including maximizing synergies, introducing new technology, and aligning commercial functions and strategies across distribution channels and business units.
- Negotiated distributor agreements and consolidated exports achieving growth of up to 26.2%.
- Implemented outsourcing of business units increasing profitability and achieving growth of 18% for Cordis and 10% for Mentor.
- Contributed to organizational objectives by implementing RFP performance tracking, preparing audits, conducting due diligence, and aligning private sector pricing.
SALES & MARKETING DIRECTOR – SPECIALITY SURGERY
Johnson & Johnson
06.2013 - 06.2016
- Spearheaded development and execution of local marketing and sales growth strategies with full P&L management across five independent business units.
- Leveraged transformational leadership to achieve targets of up to 109% in cardiology, 140% in endovascular, 169% in electrophysiology, 129% in bio-surgery, 111% in sterilization, 122% in CAPEX, and 107.5% in breast augmentation.
- Recognized for outstanding performance with Silver award for dedication and commitment to compliance and good governance and Gold award for growth plan in sterilization business.
BUSINESS UNIT DIRECTOR – ORTHOPAEDIC IMPLANTS
Stryker
06.2009 - 06.2013
- Managed strategic operations by leading and supporting product and sales managers with full P&L oversight.
- Advanced organizational goals by implementing sales and marketing dashboard, outsourcing product portfolio, and integrating new distributor delivering turn-around strategies to achieve 20% growth in Trauma division, fastest growing in EEMEA region.
- Cultivated employee-focused environment with enhanced performance appraisals, remodeled commission structure, mentorship program, and career development increasing employee engagement score 21%, highest companywide.
- Hosted three international cadaver workshops and 1st National Trauma Symposium and implemented three-tiered educational program for surgeons.
COMMERCIAL MANAGER – VISION CARE
Bausch & Lomb
03.2007 - 06.2009
- Led development of South African Vision Care business aligned with regional and global priorities including P&L management, turnaround strategy, and sustainable growth in earnings, sales, and profitability
- Provided clear direction and stability reversing sharp declines and achieving 3% growth within first year, 21.1% growth in second ear, and secured #1 rank in EMEA region for first time ever.
- Delivered growth of 11.9% in lenses, 29.1% in lens care, and 21.1% in vision care and contributed to 4.5% growth compared to market growth of 1.9%.
BRAND MANAGER
Pfizer
01.2005 - 03.2007
- Oversaw full spectrum of products including sales team support, brand maximization, and profitability FOR Cardiovascular portfolio.
- Launched innovative cardiovascular drug, Caduet, to international pharmaceutical markets with a focus on highlighting urgency in treating two globally relevant risks early and simultaneously delivering 154% of combined budget and ranking #1 worldwide for drug launch market share with Caduet.
- Implemented proven strategies and best practices to achieve 151% of Norvasc sales target with 45% growth within mature brand.
Education
Master of Business Administration -
North West University Business School
South Africa11.2005
Bachelor of Commerce - Human Movement Science
University of Johannesburg
South Africa11.1995
Skills
- Global Marketing & Launch Strategy
- Team Leadership & Development
- Cross-Functional Collaboration
- Building & Leading Brands
- Change Management
- Business Model optimization
- Budgeting / P&L
- Project & Initiative Prioritization
- Emotional Intelligence
- Operations management
Certification
International Certificate – Sales Management, Damelin Business School
Additional Experience
- REGIONAL SALES MANAGER, Pfizer
- CRM FIELD TRAINER, Pfizer
- SALES REPRESENTATIVE, Pfizer
Timeline
GENERAL MANAGER
Baxter
01.2022 - Current
HEAD OF MARKETING, CLINICAL NUTRITION
Baxter
06.2020 - 06.2022
HEAD OF MARKETING
Baxter
06.2019 - 06.2020
GENERAL MANAGER
Baxter
07.2017 - 06.2019
COMMERCIAL EXCELLENCE – MEDICAL DEVICES
Johnson & Johnson
06.2016 - 06.2017
SALES & MARKETING DIRECTOR – SPECIALITY SURGERY
Johnson & Johnson
06.2013 - 06.2016
BUSINESS UNIT DIRECTOR – ORTHOPAEDIC IMPLANTS
Stryker
06.2009 - 06.2013
COMMERCIAL MANAGER – VISION CARE
Bausch & Lomb
03.2007 - 06.2009
BRAND MANAGER
Pfizer
01.2005 - 03.2007
Master of Business Administration -
North West University Business School
Bachelor of Commerce - Human Movement Science
University of Johannesburg
Similar Profiles
Maria LaraMaria Lara
Supply Handler at BaxterSupply Handler at Baxter
Rachel LettermanRachel Letterman
Senior Production Technician at BaxterSenior Production Technician at Baxter
MICHELLE TIMSMICHELLE TIMS
Operations Supervisor at BaxterOperations Supervisor at Baxter
Michaela KingMichaela King
Material Handler at BaxterMaterial Handler at Baxter
MARIIA DEMENKOVAMARIIA DEMENKOVA
Social Media Marketing Intern at MatboldSocial Media Marketing Intern at Matbold