Dr Jana Fišerová

Czech-born and British-educated, I am an award-winning academic-entrepreneur with a rich background in research and knowledge management, spanning nearly 15 years in the UK, and entrepreneurial and business experience of 8 years in the Czech Republic. In 2016, I founded Family Bakery, a successful family business in the Czech Republic that has received awards for innovation and excellence, gaining recognition through features on TV, in national press and practitioner magazines.

My expertise lies in quantitative and qualitative data analysis of applied research. Throughout my career, I have led and been part of a number research projects and consequently contributed to both knowledge and practice in areas such as investment in human capital, business and enterprise, digital innovation, customer loyalty, Net Promoter Score, and the complexities of gambling among adolescents and professional athletes.

I possess effective communication skills, having disseminated research outputs to varied audiences, including students, entrepreneurs, business leaders, and fellow researchers and academics. Recognising the importance of bridging the gap between academia and industry, I adeptly converted research findings from academic articles and conference papers into accessible and impactful formats like video-podcasts, blogs, presentations, and reports.

• Institute of Enterprise and Entrepreneurs ‘Enterprise Educator of the year' award nominee (2018)
• Edurank Award for Best Twitter Performance (2017) – contributed to the running of the no. 1 Twitter account among the Business Schools in the world.
• Digital Champion (2016 – 2018) – known for my passion for teaching and learning innovation and using technology to enhance student learning and thus have been recognised as the Business School Digital Champion for the University.
• Assessor for Higher Education Academy (2016 - 2018) – recognised assessor for Higher Education Academy Fellowships and Senior Fellowships on the University accredited programme.
• Excellence in Learning and Teaching Award (2016) – as part of a Tourism Management Project module, final year undergraduate students have the opportunity to work with the Stone Food and Drink Festival organisers on a visitor study. Learning by doing, students develop core research skills and visitor survey techniques, which they then use in their own final year research projects.
• Excellence in Innovation and Enterprise Award (2015) – organised innovative business competition and enterprise challenge for 120 undergraduate students, Global Entrepreneurship ‘All Nighter'. The challenge was embedded into a core undergraduate module; students developed business ideas into proposals which were reviewed by academics and industry professionals.
• Senior Fellow of Higher Education Academy (2015) – recognition of my established and successful track record in teaching and learning, and organisation, management and leadership of higher education programmes and courses. It also recognises my experience as a mentor to those new to teaching and the influence and impact my practice has on others.
• Developing Student Employability Award nominee (2014) – nomination for going above and beyond to link industry experience and network with academia to improve student employability.
• Best Teaching Support Award nominee (2014) – nomination for quality of assessment feedback and the value my sessions bring to students.
• Fellow of Higher Education Academy (2011) – recognition of a proven and sustained track record in higher education teaching. It recognised that as an early-career academic I was in a role with substantive teaching and learning responsibilities.

• Fiserova, J., Pugh, G.T., Stephenson, A. and Dimos, C. The Effect of the Net Promoter Score on Sales (submission to a world leading journal in collaboration with the University of Bath and Staffordshire University)
• Fiserova, J. (2022) Survey of Prevalence and Severity of Gambling Among English Football League Players In 2018/19 and 2019/20 Seasons. Manchester: UCFB, Global Institute of Sport.
• Fiserova, J. and Heaviside, H. (2021) Testimonial education as a method of delivering problem gambling awareness and prevention programme to secondary school children: An evaluation study. (Presented to the Gambling Commission as part of the review of the UK's Gambling Act 2005).
• Fiserova, J., and Heaviside, H. (2020) Gambling prevalence among adolescents in Great Britain and a review of suitability and effectiveness of testimonial education as a method of improving awareness and prevention of problem gambling. Appley Bridge: EPIC Risk Management.
• Fiserova, J. (2020) Prevalence of Gambling among Professional Footballers: A Case in the English Football League. Sport and Society International Conference, University of Granada, 18-19 June, 2020. University of Granada, Granada, Spain.
• Heaviside, H., Fiserova, J, Tomlinson, I.R., Gherghel, A. and Goodison, C. (2019) An evaluation of a pilot project: Testimonial education as a method of delivering problem gambling awareness and protection seminars to adolescents. Appley Bridge: EPIC Risk Management.
• Fiserova, J., Pugh, G.T., Stephenson, A. and Dimos, C. (2018) The Effect of the Net Promoter Score on Sales: A Study of a Retail Firm Using Customer and Store-level Data. British Academy of Management Annual Conference, September 4-6, 2018. University of Bristol, Bristol, UK. ( Best Paper in Marketing and Retail )
• Fiserova, J., Pugh, G.T., Stephenson, A. and Dimos, C. (2017) What drives customer propensity to recommend a brand? British Academy of Management Annual Conference, September 5-7, 2017. University of Warwick, Warwick, UK.
• Fiserova, J. and Lawrence, A. (2017) The use of social media by British SMEs. Riinvest Conference, May 15-16, 2017. Prishtina, Kosovo.
• Fiserova, J. (2016) Impact of a professional doctorate on candidates' practice and professional development SRHE Annual Conference, December 7-9, 2016. Celtic Manor, Newport, Wales, UK.
• Fiserova, J. (2015) Videos in higher education – why bother? SRHE Annual Conference, December 9-11, 2015. Celtic Manor, Newport, Wales, UK.
• Fiserova, J. (2014) Videos: not just for the flipped classroom. SRHE Annual Conference, December 10-13, 2014. Celtic Manor, Newport, Wales, UK.
• Anchor, J. and Fiserova, J. (2014) Earnings Expectations of European Business School Students. The 13th EACES biennial conference, 4th-6th September 2014, Budapest, Hungary.
• Fiserova, J. and Anchor, J. R. (2012) University Business School Students: Rational Investors? SRHE Annual Conference, December 12-14, 2012. Celtic Manor, Newport, Wales, UK.
• Anchor, J.R., Fiserova, J., Marsikova, K. and Urbanek, V. (2011) Student Perceptions of the Financial Returns to Higher Education in the Czech Republic and England: Evidence from Business Schools. Economics of Education Review, 30(4), pp. 673-681.
• Fiserova, J. and Anchor, J.R. (2011) Perceived returns of higher education. University World News. [online] Available at
• Fiserova, J. and Cafferty, B. (2011) Czech and English higher education policies: can Poland learn from them? Rzeszow: University of Rzeszow.
• Fiserova, J. and Anchor, J. (2010) Student Perceptions of the Financial Returns to Higher Education in the Czech Republic, Poland and England: Evidence from Business Schools. SRHE Annual Conference, December 14-16, 2010. Celtic Manor, Newport, Wales, UK.
• Fiserova, J. and Anchor, J. (2009) Factors Influencing Students' Earnings Expectations in the Czech Republic and England: Evidence from Business Schools. SRHE Annual Conference, December 8-10, 2009. Celtic Manor, Newport, Wales, UK.
• Anchor, J. and Fiserova, J. (2009) Gender and Regional Differences in Earnings Expectations of Czech and English Students: Evidence from Business Schools. Proceedings of the 9th International Conference Liberec Economic Forum, September 15-16, 2009. Technical University of Liberec, Czech Republic.
• Anchor, J. and Fiserova, J. (2008) Student Perceptions of the Return to Higher Education in the Czech Republic and England: Evidence from Business Schools. SRHE Annual Conference, December 9-11, 2008. Liverpool, UK.