Summary
Overview
Work History
Education
Skills
Interests
Software
Timeline
Generic

Dominika Svrckova

Director, Customer Success & Onboarding
Prague

Summary

Seasoned CS professional with 10 years of experience across a range of Customer Success and Client Education functions in high-growth SaaS environments. As the Global Director of Customer Success Programs at Emplifi, I have the pleasure of working with a great team of Onboarding Managers [8] and Digital Customer Success Managers [5]. Our collective efforts are pivotal in achieving key Customer Success KPIs while ensuring high adoption and utilization of Emplifi's solutions worldwide.


  • Initiating and leading global projects focused on revenue growth and Retention/NPS improvement [8pp on Ret YoY] in respective sales cycle and driving change within the Customer Success & Onboarding Departments in order to consistently deliver great end-to-end customer experience across stages, channels and touchpoints in the customer journey.


  • Defined Customer Success Management & Onboarding Playbook, Program and Enablement, incl. KPIs & their measurement, JD, cross-role collaboration with other business functions and provided coaching and enablement (internal and client-facing) for respective communities. [Hired and onboarded 15 CSMs and 6 OMs /2 years]


  • Established Account Management & Health Framework, ensuring global consistency and unifying processes across teams from 3 legacy companies after merge.

Overview

12
12
years of professional experience
24
24
years of post-secondary education
3
3
Languages

Work History

Global Director, Customer Success Programs

Emplifi
09.2023 - Current


Key Contributions:


  • Gainsight Implementation: Successfully launched Gainsight CS and PX, enhancing customer engagement and retention.
  • Digital Customer Success Program: Spearheading a Digital Customer Success Program, expanding the team and achieving quick results [launch in 3 months]
  • Onboarding Strategy Transformation: Restructured the onboarding strategy, growing the team to nine members and accelerating customer time-to-value.


Responsibilities:


  • Develop and lead a global team of onboarding specialists, driving growth and effective delivery. Utilize Gainsight to optimize customer success processes and maximize ROI.
  • Shape Emplifi's Digital Customer Success strategy for scalable, personalized experiences.
  • Analyze data and feedback to identify program improvement opportunities and revenue generation.
  • Advocate for a customer-centric approach across the organization, driving business success through satisfaction.

Director, Client Management UK & Nordics

Emplifi
03.2023 - 08.2023


  • Managed and coached a team of 7 CSMs targeted on retention and upsells
  • Responsible for retaining and growing a client portfolio of key customers across UK, and Nordics, with $7,5 million Annual Recurring Revenue
  • Regular Forecasting with Regional Lead on retention and growth, to ensure meeting company targets


Key contributions:


  • Improved forecasting accuracy by 17%, uncovering risky renewals and putting in place recovery plans to mitigate churn.
  • Navigated transition of rBoB portfolio, including restructuring of the current team, while maintaining a positive culture

Director, Customer Success & Onboarding

Emplifi
4 2015 - 03.2023


  • Project-managed multiple CX improvements resulting in increased Ret and Net Ret across Emplifi's global COM / ENT client base (improvement of 8 pp on Ret YoY, $9,5mil Renewal Base)
  • Own subject matter excellence and Sales approach for Customer Success Managers & Onboarding Managers globally. [Team of 55 CSMs dotted line & 10 OMs]
  • Spearheading global Initiatives (capacity planning & portfolio redistributions, strike force behind top tier deals, collaboration with New Business, etc.) to generate up/cross-sells and improve Forecast accuracy, including timely assessment of churn risk.


Key Contributions:


  • Developed client onboarding experience and redefined onboarding workflows including measurement of health framework and integrated VoC program with avg 4,6 training satisfaction score leading to increased product adoption by 18% and improved 1st year retention as a result.
  • Defined implementation and onboarding phase and spearheaded systemic activities with Regional OMs [Regional Education Webinars, Content Creation for client LMS], directly correlating with improved adoption, TTV and NPS Results.
  • Designed and launched Escalation process for field CS Team connecting Sales, Support, Product, providing input for product roadmap prioritization.

Senior Manager of Account Management Excellence

Socialbakers (Now Emplifi)
01.2020 - 01.2021


  • Developed CSM Playbook and established respective Programs and Enablement:: CSM Role definition within CS Organization with regular forums, ensuring global alignment and consistency.
  • Developed an account planning process for cross-role and cross-regional collaboration between New Business and CS.
  • Focus on operational excellence in cooperation with Revenue Operations
  • Worked closely with Regional Leaders to ensure standardization, identify potential gaps in AM performance in order to establish performance improvement plans.


Key Contributions:


  • Unified RoB and Experience packages across 3 legacy companies, incl. engagement during client lifecycle alongside client-facing enablement and process to analyze impact on adoption / retention.
  • PM for Client Migration from legacy onto new software [85 customers incl. BPOs, $3,4mil renewal base affected], facilitated cross-department collaboration with CS Team, Product, DevOps, Marketing Teams.

Senior Account Manager MEA

Socialbakers (Now Emplifi)
09.2016 - 01.2020


  • Responsible for retention and net growth on key Account portfolio in Middle East and Turkey [ACCOR Hotels, Abu Dhabi Islamic Bank, Triumph Global, Saudi Gulf Airlines,..]
  • Quota-bearing role accountable for Renewals, Upsell / Cross-sell, Product Adoption through onboarding and education workshops
  • Work with Professional Services, Support, Product Development, R&D and Marketing to drive customer success


Key Contributions:


  • Maintained and enhanced customer satisfaction by providing ongoing, proactive support throughout the customer life-cycle, resulting in a 95% Retention rate achieving over 170% of quota in Q4.
  • Driving efforts to build a Loyalty Program and References and coordinating customer success stories with Marketing Department.

Account Executive CEE & MEA

Socialbakers (Now Emplifi)
04.2015 - 08.2016


  • Facilitated sales to meet assigned quotas in CEE & MEA, influenced new business including cooperation with brands such as SAB Miller Brands, PepsiCo, Danone Baby, MTV...


Key Contributions:


  • Continuously exceeded monthly and quarterly targets while influencing 530K USD of new business in 2015
  • Recognized for generating the biggest pipeline for Q3 in CEE and MEA
  • Expanded footprint into existing accounts while boosting area sales by 8% through new product penetration and agency collaboration in CEE Market.

Virtual Sales

Cisco
12.2014 - 03.2015


  • Accountable for prospecting, account profiling, collaborative engagement with internal/external resources.

Education Planner & DMC Support

Information Planet Australia
09.2012 - 01.2015


  • Data quality assurance and daily operations of Data Management Center, reporting link for IP offices, business partners and educational providers. Visa advisory & Educational plans.

Education

Master Management Et Administration Des Entreprise -

Iaelyon School of Management
Lyon
06.2019 - 09.2020

MBA -

Prague University of Economics And Business
Prague
06.2019 - 09.2020

Innovating Customer Experience Program -

Forrester
04.2001 - 11.2022

Advanced MEDDPICC -

Meddic Academy
04.2001 -

Skills

    Sales Customer Success Customer Experience

    Learning & Development Client Onboarding

    Building and Leading Cross-regional Remote Teams

    Hiring & Team Development

    Forecasting Accuracy Business Planning

    Voice of the Customer Programs

    Client Insights & Adoption Metrics

    Change Management

    Project Management

    Data-driven mindset

    Aptitude for technology

    C-Level Stakeholder Management

    Digital Media Social Media E-commerce

Interests

Mentoring [Mentor at Femme Palette]

Personal Development Lifelong learner

Travel and scuba diving [PADI Open Water]

Web3, Blockchain, Emerging Technologies

Software

Salesforce

Gainsight

Tableau

Mixpanel

Clari

Zendesk Jira

Productboard

Asana

Totango

WorkRamp LMS

Microsoft Office

Marketo

Timeline

Global Director, Customer Success Programs

Emplifi
09.2023 - Current

Director, Client Management UK & Nordics

Emplifi
03.2023 - 08.2023

Senior Manager of Account Management Excellence

Socialbakers (Now Emplifi)
01.2020 - 01.2021

Master Management Et Administration Des Entreprise -

Iaelyon School of Management
06.2019 - 09.2020

MBA -

Prague University of Economics And Business
06.2019 - 09.2020

Senior Account Manager MEA

Socialbakers (Now Emplifi)
09.2016 - 01.2020

Account Executive CEE & MEA

Socialbakers (Now Emplifi)
04.2015 - 08.2016

Virtual Sales

Cisco
12.2014 - 03.2015

Education Planner & DMC Support

Information Planet Australia
09.2012 - 01.2015

Innovating Customer Experience Program -

Forrester
04.2001 - 11.2022

Advanced MEDDPICC -

Meddic Academy
04.2001 -

Director, Customer Success & Onboarding

Emplifi
4 2015 - 03.2023
Dominika SvrckovaDirector, Customer Success & Onboarding