Brigith Reinoso

Led creative direction for graphic design projects

• Led and coordinated creative team in advertising projects, ensuring alignment with client objectives and timely delivery
• Developed graphic pieces for nationwide product launch campaigns, enhancing brand visibility and engagement
• Collaborated with renowned brands, including Procter & Gamble (P&G), Haleon, and Ales Industrias, to create impactful marketing solutions
• Execution of campaigns in real retail environments
• Design of advertising stands and visual solutions for retail spaces
• Adaptation of designs for different formats and advertising channels
• Active participation in POP material production and point-of-sale design (POSM)
• Creation of 3D renders for POP materials, stands, and commercial displays
• Preparation of technical plans for advertising furniture construction
• Final artwork preparation for production, ensuring quality and technical feasibility
• Managed multiple brand projects simultaneously
• Work under international brand guidelines

Utilised AI tools to enhance creative processes

• Optimised creative workflows by implementing AI tools
• Explored emerging trends in design and digital marketing

Designed graphic content for social media, enhancing inbound marketing engagement

• Creation of digital marketing content supported by AI tools
• Produced and edited Instagram Reels, improving client visibility and engagement
• Development of corporate brandbooks ensuring visual identity consistency
• Visual content design for business blogs aligned with communication strategies
• Utilised AI tools to enhance creative processes in design projects.

Optimization of creative workflows using AI tools

• Investigated emerging design and digital marketing trends, informing and refining strategies.
• Graphic Design & Inbound Marketing

Developed advertising graphic materials that enhanced brand visibility and aligned with company strategy

• Design of corporate materials to strengthen brand identity
• Created graphic designs for digital marketing campaigns
• Created visual content for the construction sector that effectively engaged target audiences across digital channels
• Design of interactive presentations for project proposals
• Development of promotional materials for real estate campaigns
• Designed outdoor advertisements, including large-format billboards, to capture attention and promote key campaigns
• Production and editing of social media videos (Reels format)

Logo design and visual identity development

• Packaging design aligned with brand identity
• Executed graphic design projects that strengthened brand identity across various platforms
• Creation of graphic and audiovisual content for social media and campaigns
• Production and editing of promotional and corporate videos
• Design and execution of engagement strategies (giveaways, digital campaigns)
• Developed comprehensive product launch campaigns that increased market visibility and engagement
• Editorial design for corporate materials
• Product photography for commercial and digital use
• Facilitated client consultations to identify specific design needs and tailor solutions effectively
• Customer loyalty program development

Direct consulting for clients, including medical offices

• Sales and customer service (in-person and virtual)
• Preparation of quotations and proposals
• Full sales process management from first contact to delivery
• Coordination of delivery and installation
• Building strong client relationships
• Interior and custom medical furniture design (standard, premium, luxury lines)

• Created logo and branding materials to establish distinct company identity
• Developed cohesive visual identity to enhance brand recognition
• Designed engaging social media and digital advertising content to increase audience engagement
• Developed social media profiles to reflect brand identity
• Audiovisual content editing

• Branding and logo design
• Development of visual identity systems
• Social media and digital design
• Managed social media platforms, developing and implementing strategies to enhance audience engagement
• Planned editorial calendar and organised campaigns to ensure timely content delivery
• Oversaw community management and tracked performance metrics to optimise user interaction
• Audiovisual content editing
• Conducted training sessions on Adobe Illustrator for team members

• Branding and logo design
• Developed visual identity systems to strengthen brand recognition and coherence.
• Designed engaging social media content and digital assets to enhance audience interaction.
• Social media management and strategy
• Editorial calendar planning and campaign organisation
• Community management and performance tracking
• Audiovisual content editing
• Conducted training sessions on Adobe Illustrator, empowering team members with essential design skills.