Bedřich Synek
Praha ,Prague
Overview
4
4
Languages
25
25
years of professional experience
Work History
Director of New Product Innovation & Go-To Market
Direct pojišťovna a.s.
Prague
09.2024 - 05.2026
- Designed and launched a new strategic product from scratch, including business case, financial planning, and MVP definition
- Developed the full go-to-market strategy, including sales model, pricing, distribution channels, and launch plan
- Managed the budget and ownership of key KPIs - revenue, adoption, customer satisfaction, loss ratio
- Presented regular progress updates to the board and ensured alignment with company vision and growth strategy
Director of Business Development / Country Manager
PetExpert by Trupanion
Prague, Brussels, Cracow, Warsaw
12.2022 - 07.2024
- Led full market entry and go-to-market execution in Belgium, Poland, Slovakia, Czechia, including research, strategy, and partner onboarding.
- Built and managed strong partnerships with veterinary clinics and professionals, driving long-term business growth.
- Acted as the key liaison between local markets and central leadership, ensuring strategic alignment and operational efficiency
Director of Retail Sales
Direct Pojišťovna, a.s.
Prague
05.2021 - 12.2022
- Led and developed the retail sales team, including internal distribution and external broker partners
- Designed and executed retail sales strategies aligned with company growth targets
- Optimised sales processes and KPIs to drive performance, customer satisfaction, and channel efficiency.
Director of Branch Network
Direct Pojišťovna, a.s.
Prague
04.2018 - 05.2021
- I managed the entire branch network lifecycle, driving process improvements and service quality to support performance and business expansion.
- +40% business growth YOY (2018/2019), +5% PTF growth (2020)
- 25k customer flow a year to make happy
Business Director
Meditorial s.r.o.
Prague
09.2016 - 02.2018
- I led a specialized media-tech company that operates professional portals for doctors, nurses, pharmacists, and patients, portals: ulekare.cz, prolekare.cz and develops educational courses, e-learning content, and PR projects in the field of medicine and healthcare.
Head of Retail Client Services
ING Bank Czech Republic
Prague
11.2013 - 01.2016
- Responsibility for Branches, Kiosks and Customer Service Desk, Contact centre, Back office, Customer Experience
Growth Path Across Commercial Functions
GE Capital
Prague
04.2001 - 10.2013
- from Key account manger, District manager, Head of Mortgage Distribution to Operations Manager
Education
Bachelor of Business Administration - Business Studies
Institute of Technology, Sligo
Ireland 2003
Master of Business Administration - Banking and Insurance
Bankovní Institut
Prague 2003 - 2005
Bachelor of Business Administration - Banking and insurance
University of West Bohemia
Pilsen 2001 - 2002
Skills
- Commercial Leadership
- Market Development & Growth Execution
- Cross - Border Team Leadership
- Strategic Thinking & Operational Drive
- Company Culture Builder
Languages
English
Proficient
C2
German
Intermediate
B1
Spanish
Beginner
A1
Czech
Proficient
C2
Hobbies and interests
I enjoy tennis, badminton, golf, and recently discovered padel. Sports help me stay balanced, focused, and resilient. The strategic thinking, discipline, and energy I bring to the court are the same values I bring to business.
Timeline
Director of New Product Innovation & Go-To Market
Direct pojišťovna a.s.
09.2024 - 05.2026
Director of Business Development / Country Manager
PetExpert by Trupanion
12.2022 - 07.2024
Director of Retail Sales
Direct Pojišťovna, a.s.
05.2021 - 12.2022
Director of Branch Network
Direct Pojišťovna, a.s.
04.2018 - 05.2021
Business Director
Meditorial s.r.o.
09.2016 - 02.2018
Head of Retail Client Services
ING Bank Czech Republic
11.2013 - 01.2016
Growth Path Across Commercial Functions
GE Capital
04.2001 - 10.2013
Bachelor of Business Administration - Banking and insurance
University of West Bohemia
2001 - 2002
Master of Business Administration - Banking and Insurance
Bankovní Institut
2003 - 2005
Bachelor of Business Administration - Business Studies
Institute of Technology, Sligo