Ava Ma
Sales Director
Copenhagen,Warsaw,Prague, Budapest
Summary
Results-oriented management professional with 7+ years of experience in sales, marketing, project management, and product management in the semiconductor, pharmaceutical, and consumer electronics industries. Proven track record in leading teams of up to 30 individuals, driving impactful transformations, and fostering collaboration to achieve organizational goals. Recognized for successful implementation of regional and global strategies resulting in a business volume exceeding $4 billion. Exceptionally adaptable and dependable in dynamic environments, demonstrating strong leadership and analytical abilities for success.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Regional Head, Nordics and East Europe
DJI
Warsaw, Copenhagen, Prague, Budapest
02.2025 - Current
- Hired, trained, and built a high-performing team of sales representatives. Managed a team of 6 people from DJI and 30 people from the FSD.
- Led the development of the 2025 business plan and created a comprehensive training program to help staff understand and implement our methodology while effectively managing the local market.
- Enhanced brand awareness and drove sales through a focus on local brand marketing, delicacy management for EC, opening DJI stores, establishing a healthier pricing system, and optimizing the channel structure.
Head of Product Management Department
DJI
Shenzhen
09.2024 - 01.2025
- Developed a new management model for the sales department by restructuring the product group of over 30 people and defining key roles.
- Oversaw global business outcomes. Doubled the market share in competitive categories in Q4.
- Led the recruitment and train the new employees of the group.
Global Project Management Lead
DJI
Shenzhen
04.2023 - 09.2024
- Led the 2024 BP of all regions in the world, setting logic for BP goals of various countries, and setting frameworks for go-to-market strategy.
- Planned the 3-5 years brand expansion with opening up about 500+ DJI stores worldwide, building the distribution and retail capacities with other types of channels.
- Analyzed the current situation of channel structure and provide the TO-BE plan to improve the rationality and efficiency of the channel management.
- Joined the sales employee evaluation system to ensure the business goal achievement.
- Built a new team of global product launch team to ensure the success of the new product.
Sales Lead, North American Photo Specialty
DJI & Hasselblad
Los Angeles
01.2023 - 04.2023
- Successfully completed the merger of 2 brand, HB and DJI and managed a team of 5 people.
- Completed the organizational structure construction and working mechanism from 0 to 1.
- Achieved a quarterly sales growth by 30%, out performed other key accounts.
Country Manager-Canada
DJI
03.2020 - 01.2023
- Tripled the sales within 3 years with partnering with Best Buy, opening collaboration with Amazon, Costco etc even under the Covid and currency depreciation.
- Enhanced the brand awareness through "best seller" campaign, retail marketing, POS expansion.
- Reformed the channel structure twice to avoid risk and improve the efficiency.
- Built and managed the team from 1 to 4 persons in DJI and a team of 8 from the distributor.
Channel Marketing Manager, North America
DJI
08.2019 - 03.2020
- Created the new model of holiday Campaign, integrating the online and offline marketing tactics, optimizing the traffic and cost (CPV/CPC).
- Maintained close relationship with channels, Best Buy US, Best Buy Canada, Costco Group, Amazon, etc.
- Led the new product launch campaign to ensure the surge of the initial sales.
Management Trainee-Category Trade Marketing
GSK
01.2019 - 08.2019
- Led category go-to-market strategy for skin and respiratory category business, responsible for SI/SO/inventory, business forecasting ]and sales target achievement.
- Integrated marketing activities: established brand tone, integrated online and offline marketing tactics, worked with customer CRM platforms to improve brand recognition and conversion rate.
- Formulated new product launch strategy for Bactroban: conducted market analysis,set the channels' targets and KPI, and distributed the marketing resources and reviewed the performance of the launch.
- Adjusted product strategy according to competitor strategy and provided action plan.
Management Trainee-Medical Representative
GSK
05.2018 - 12.2018
- Developed key customers in the hospital.
- Analyzed current sales of products in the responsible area and plan priorities, identify opportunities and develop markets.
- Quickly mastered key product knowledge, and obtained professional customer-visit and training skills.
- Followed up and liaised with marketing and line Manager to assist in the completion of marketing activities, related products and KPI within the group.
Sales and Marketing Department Full-time Intern
Intel (China) Limited
04.2016 - 09.2016
- Market analysis: led quarterly PC/Server market reports, providing insights, competitive posture analysis and identifying opportunities
- Financial analysis: tracked and summarize annual marketing expenses, ensured that consumption, commercial, server and other business expenses are correct, and complete efficient communication with finance and SMG Asia Pacific
- Marketing activities: responsible for Intel and Lenovo B2B activities, responsible for event design, follow-up and implementation; follow-up financial POP pass rate to reach100%;
Education
Advanced Master Degree - European Economic Integration
Free University of Brussels
Brussels 09.2016 - 09.2017
Master Degree - International Politics
Renmin University of China
Beijing 09.2015 - 06.2018
Bachelor of Laws & Bachelor of Arts - International Politics & Journalism
Renmin University of China
Beijing 05.2011 - 06.2015
Skills
Team management
Operations management
Strategic Business Planning
Human resources management
Strategic Negotiation Skills
Personal Information
Date of Birth: 01/17/94
Results And Rewards
- S-level performance, 2022 & 2024,DJI
- Sales of the year, 2022, DJI
Timeline
Regional Head, Nordics and East Europe
DJI
02.2025 - Current
Head of Product Management Department
DJI
09.2024 - 01.2025
Global Project Management Lead
DJI
04.2023 - 09.2024
Sales Lead, North American Photo Specialty
DJI & Hasselblad
01.2023 - 04.2023
Country Manager-Canada
DJI
03.2020 - 01.2023
Channel Marketing Manager, North America
DJI
08.2019 - 03.2020
Management Trainee-Category Trade Marketing
GSK
01.2019 - 08.2019
Management Trainee-Medical Representative
GSK
05.2018 - 12.2018
Advanced Master Degree - European Economic Integration
Free University of Brussels
09.2016 - 09.2017
Sales and Marketing Department Full-time Intern
Intel (China) Limited
04.2016 - 09.2016
Master Degree - International Politics
Renmin University of China
09.2015 - 06.2018
Bachelor of Laws & Bachelor of Arts - International Politics & Journalism
Renmin University of China
05.2011 - 06.2015
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