ARTEM MAZUR
Ostrov,Czechia
Summary
Accomplished professional with expertise in marketing strategies, brand marketing & strategy, and portfolio management. Demonstrates exceptional project leadership and orchestration proficiency. Adept at developing and implementing innovative marketing solutions to drive brand growth and enhance market presence. Committed to leveraging skills to achieve organizational goals and contribute to long-term success.
Overview
10
10
years of professional experience
Work History
Marketing Manager HnB Tier 1 Category
Philip Morris ČR a.s.
Czechia, Prague
03.2024 - Current
- Responsibility for IQOS brand portfolio (Devices & Consumables brands)
- Developed marketing strategies for effective brand & portfolio positioning
- Responsibility for delivering business topline & bottom-line targets of HnB Category
- Designing medium-term and long-term product and brand plans in-line with global strategies and goals
Marketing Manager Cluster RRP Commercialization
Philip Morris ČR a.s.
Czechia, Prague
02.2022 - 03.2024
- Commercialization of IQOS and IQOS VEEV brands portfolio and brand initiatives in Czech and Slovak Market
- Main lead of IQOS ILUMA launch in cluster markets
- Orchestration of activations and initiatives in the market to ensure proper focus and prioritization
- Commercial targets tracking and Heat not Burn portfolio P&L responsibility
- Projects leadership and collaboration with wide variety of internal stakeholders to achieve desired deployment scale and quality
Portfolio Marketing Manager
Philip Morris ČR a.s.
Prague, Czechia
10.2019 - 03.2022
- Responsibility for cluster portfolio management of Cigarette and Smoke Free Portfolio products
- Portfolio strategy definition and deployment in the market
- Analyzing consumer needs and proposing new product solutions from global pool to address them
- Project leader for IQOS VEEV vaping brand introduction to Czech market
Marketing Lead - Acquisition Team
Philip Morris ČR a.s.
Prague, Czechia
09.2018 - 09.2019
- Deep dive analyses of adult cigarette smoker's needs and barriers to switch Heat not Burn products
- Pilot projects with trade partners to effectively navigate smokers to better alternatives
- Communication campaigns development with aim of Acquiring new users to IQOS brand
Junior Brand Manager - Medium Segment CZ/SK/HU
Philip Morris ČR a.s.
Prague, Czechia
02.2018 - 08.2018
- Responsibility for L&M, Petra and Multifilter cigarette brands in cluster
- Driving brand engagement with mass consumer promotions linked to consumer events
- Executed overall brand image uplift in-line with global strategy
- Managed product launches for enhanced brand visibility.
Junior Brand Manager
Mondelez International
Prague, Czechia
07.2015 - 01.2018
- Responsibility for Milka brand pralines and later Big Chocolate tablets portfolio
- Portfolio management to ensure improvements in brand PnL
- Creative campaigns developments in collaboration with external agencies and partners
- Ensured consistency of brand voice across all channels leading to a cohesive company image.
Marketing coordinator
Mondelez International
Prague, Czechia
07.2014 - 06.2015
- Collaborated with sales team for achieving successful product launches.
- Developed compelling content to increase website traffic.
- Maintained detailed records of marketing expenditure to ensure budget adherence.
Education
High school diploma -
Gymnázium Ostrov
Ostrov /2000 - /2008
Bachelor of Business Administration - Economics with specialization in Marketing
University of Economics and Business
Prague /2009 - /2014
Skills
- Marketing strategies
- Brand marketing & strategy
- Portfolio management
- Project leadership
- Orchestration proficiency
Languages
Czech
Native
English
Fluent
Ukrainian
Upper intermediate
Affiliations
- History
- Space exploration & astronomy
- Gaming
- Dog lover & owner
Timeline
Marketing Manager HnB Tier 1 Category
Philip Morris ČR a.s.
03.2024 - Current
Marketing Manager Cluster RRP Commercialization
Philip Morris ČR a.s.
02.2022 - 03.2024
Portfolio Marketing Manager
Philip Morris ČR a.s.
10.2019 - 03.2022
Marketing Lead - Acquisition Team
Philip Morris ČR a.s.
09.2018 - 09.2019
Junior Brand Manager - Medium Segment CZ/SK/HU
Philip Morris ČR a.s.
02.2018 - 08.2018
Junior Brand Manager
Mondelez International
07.2015 - 01.2018
Marketing coordinator
Mondelez International
07.2014 - 06.2015
High school diploma -
Gymnázium Ostrov
/2000 - /2008
Bachelor of Business Administration - Economics with specialization in Marketing
University of Economics and Business
/2009 - /2014
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