Anna Měšťánková
Praha
Summary
Marketing leader with comprehensive experience driving impactful campaigns and strategies. Skilled in digital marketing, brand management, and market analysis. Strong focus on team collaboration and delivering measurable results.
Overview
20
20
years of professional experience
24
24
years of post-secondary education
3
3
Languages
Work History
Head of Marketing CZ + SK
GrandOptical - Essilor Luxottica
09.2019 - Current
- Led and strategized marketing efforts for a prominent player in the Retail Optical industry
- Led a team of marketing professionals
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Expertly managed budgets, ensuring optimal allocation and ROI on marketing investments
- Formulated and executed a comprehensive digital brand strategy
- Expanded market share with targeted advertising campaigns and product positioning.
- Drove the development and implementation of award-winning creative campaigns
Senior Media Consultant
SEZNAM.CZ
04.2013 - 08.2019
- Created and monetized a variety of digital formats on content platforms Stream.cz and Prozeny.cz
- Developed digital media plans, outlining specific strategies and tactics for clients.
- Strengthened online presence for clients through brand visibility and content
- Maintained internal and external workshops and represented Seznam on various conferences
Account manager
PROXIMITY PRAGUE
01.2008 - 03.2013
- Managed client services for Shell (head of Creative Hub CEE), Dopravní podnik, Fisher
- Coordinated BTL and ATL activities
Executive manager
LKC Relax
01.2008 - 03.2013
- Managed a beauty and hairdressing studio with 25 employees
- Launched a new brand on the Czech market and developed Skeyndor cosmetics distribution network
Account manager
CREATIVE LAB
06.2005 - 01.2008
- Managed client services for Maxximum Czech (ATL and BTL for brands Jägermeister, Metaxa, Bols, Remy Martin), Biocen, Besip
Education
Bc. - Marketing
Vysoká Škola Ekonomie A Managementu
Prague 04.2001 - Current
Skills
Strategic planning
Team collaboration
Problem-solving
Media relations
Market planning and execution
Brand positioning
People management
Decision-making
Timeline
Head of Marketing CZ + SK
GrandOptical - Essilor Luxottica
09.2019 - Current
Senior Media Consultant
SEZNAM.CZ
04.2013 - 08.2019
Account manager
PROXIMITY PRAGUE
01.2008 - 03.2013
Executive manager
LKC Relax
01.2008 - 03.2013
Account manager
CREATIVE LAB
06.2005 - 01.2008
Bc. - Marketing
Vysoká Škola Ekonomie A Managementu
04.2001 - Current
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