Anna Materowska
Marketing Graduate
111
Summary
I am a diligent Marketing Assistant with background in marketing internships. Gained experience in market research and campaign support, contributing to successful project outcomes. Demonstrated proficiency in social media management and data analysis.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
4
4
Languages
Work History
English Teacher
Clovicek Primary School
Prague, Hlavni mesto Praha
09.2024 - Current
Digital Marketing Volunteer
Windyway Trust
Macclesfield, Cheshire
05.2024 - 09.2024
- Company Overview: Animal charity
- I helped prepare event posters for the upcoming fundraising event and the charity open day
English Teacher
Self-Employed
European Union
06.2022 - 09.2024
Diverse Experience Advisory Panel Member
Scottish Government Mental Health Foundation
Glasgow, Scotland
05.2022 - 05.2024
- As a panel, we created Scottish Mental Health Policy guideline for years 2024 - 2027
- I have generated ideas on how to improve mental health support among Polish migrant community in Scotland
- I shared lived experiences with other panel members
- We discussed ways to improve mental health processes across different sectors (police, education, healthcare, social work etc.)
- We discussed ways to promote the programme including marketing strategy
Marketing Volunteer
Feniks Counselling and Personal Development
Edinburgh, Scotland
03.2022 - 04.2024
- Company Overview: Charity focused on migrant support
- I worked as a panel member, we generated ideas for the marketing campaign directed at migrant men living in Scotland
- Campaign’s aim was to fight shame surrounding men’s mental health, educate men on how and where to find help and raise awareness of the charity across migrant communities
- Campaign engaged with over 20,000 people across Scotland and won Charity Campaign on the Year Award 2023
- I conducted keyword research, prepared draft copywriting materials for social media platforms
- I researched target market and offline distribution channels
Marketing Intern - University Project
New Start Highland
Inverness, Scotland
01.2021 - 01.2022
- Company Overview: Social Enterprise
- I conducted business research and created SWOT analysis
- I prepared website and social media audit
- Created a social media campaign plan (TikTok and Instagram) to attract new volunteers and sponsors
- Prepared plan for showcase event to promote the charity
- Prepared cost plan
Marketing Intern - College Project
Little Lives UK
London, United Kingdom
01.2020 - 01.2021
- Company Overview: Children’s charity
- I prepared Public Relations and marketing campaign to reduce IT poverty across poorest areas of London
- Campaign’s aim was to attract 25-55 years old donors based in London
- Conducted keyword research
- Built detailed cost plan including media buying
- Conducted market research to identify target audiences and created customer profiles.
- Created drafts of compelling content for charity's social media.
- Researched competitor trends and interpreted findings.
- Developed questionnaires and facilitated focus group discussions as part of A/B testing process
Marketing Intern - College Project
Nil By Mouth
Glasgow, Scotland
01.2019 - 01.2020
- Company Overview: Glasgow’s Charity
- I prepared a plan for Public Relations campaign to promote Nil By Mouth charity, that tries to reduce football-based violence across Scotland
- As a part of the team, we prepared social media campaign with #, event plan and the list of costs
- I created a plan for the expansion of one of Glasgow’s biggest shopping centres
- I planned the cost of media buying, social media mock ups, keyword research, audience research with segmentation and customer profiles
- I used quantitative and qualitative research methods and prepared a mock up evaluation draft
Education
Top – up degree - International Marketing
Glasgow Caledonian University
Glasgow 09.2021 - 06.2022
Higher National Diploma - Marketing, Advertising and Public Relations
City of Glasgow College
Glasgow 08.2019 - 06.2022
Teaching English as a Foreign Language Certificate -
I – To – I – TEFL
Online 05.2022 - 11.2022
Teaching Business English -
Premier TEFL
Online 06.2022 - 11.2022
Skills
Content creation
Data analysis
Client engagement
Social media marketing
Copywriting
Search engine optimization
Live Marketing Projects
- New Start Highland Social Enterprise, Inverness, Scotland, 09/01/21, 06/30/22, Conducted business research and created SWOT analysis.
- Little Lives UK, London, 09/01/20, 06/30/21, Prepared detailed Public Relations and marketing campaign to reduce IT poverty.
- Nil By Mouth Glasgow’s Charity, Glasgow, Scotland, 09/01/19, 06/30/20, Prepared a plan for Public Relations campaign to promote Nil By Mouth charity.
Timeline
English Teacher
Clovicek Primary School
09.2024 - Current
Digital Marketing Volunteer
Windyway Trust
05.2024 - 09.2024
Teaching Business English -
Premier TEFL
06.2022 - 11.2022
English Teacher
Self-Employed
06.2022 - 09.2024
Teaching English as a Foreign Language Certificate -
I – To – I – TEFL
05.2022 - 11.2022
Diverse Experience Advisory Panel Member
Scottish Government Mental Health Foundation
05.2022 - 05.2024
Marketing Volunteer
Feniks Counselling and Personal Development
03.2022 - 04.2024
Top – up degree - International Marketing
Glasgow Caledonian University
09.2021 - 06.2022
Marketing Intern - University Project
New Start Highland
01.2021 - 01.2022
Marketing Intern - College Project
Little Lives UK
01.2020 - 01.2021
Higher National Diploma - Marketing, Advertising and Public Relations
City of Glasgow College
08.2019 - 06.2022
Marketing Intern - College Project
Nil By Mouth
01.2019 - 01.2020
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